Category: News

Axle AI announced today the acquisition of the extensive library and properties of Larry Jordan & Associates Inc., a leading media post-production training and education company, as an independent division of Axle AI, Inc. This acquisition includes Larry’s weekly “Edit Smarter” newsletter, along with LarryJordan.com, DigitalProductionBuzz.com, and TheInsideTips.com. Larry Jordan, the founder and lead author of his site and newsletter, is continuing to develop all these properties.

What is LarryJordan.com?

If you’ve ever searched online for video editing tutorials, you’ve probably heard of Larry Jordan. He’s a big name in the industry and has built an amazing site with over 5,500 tutorials, webinars, and videos for media pros, focused on Apple Final Cut, Adobe Premiere, and DaVinci Resolve. Whether you’re just starting out or looking to sharpen your skills, LarryJordan.com has something for everyone. Founded in 2003, Larry Jordan & Associates Inc. provides in-depth technical training on media production and post-production via newsletters, websites, in-person seminars, books, and written tutorials. With a worldwide audience, Larry is an authoritative presence for media professionals looking to keep up with rapid technological change.

The current AI boom is resulting in a tidal wave of new technologies becoming available to video editors; Larry’s deep editing domain expertise makes him ideally positioned to explain the pros, cons, and use cases for these powerful new tools. Larry’s own company has benefitted from being a customer of Axle AI’s software for over 5 years, and he is strongly convinced of the compelling power of metadata for improving video production workflows.

How Does This Boost Axle AI’s Game?

With LarryJordan.com now part of the extended Axle AI family, the combined companies will be able to support their customers and subscribers in powerful new ways. Imagine having all those great educational resources combined with Axle AI’s AI-driven media management tools. It’s a perfect combination for media success!

“We have long been impressed with Larry’s ability to explain technical subjects in ways that make them understandable to everyone,” said Sam Bogoch, CEO of Axle AI. “When the opportunity arose to add his training library, sites, and skills to our company, we jumped at the chance. Larry is renowned for the quality of his training, along with his independence and objectivity. Our goal is to help that to continue while we work together to expand the reach and impact of his web properties and newsletters.“

Larry Jordan shared his enthusiasm: “I’m excited by the growth opportunities provided by Axle AI. Working with Sam Bogoch and his team at Axle AI will allow us to reach a larger audience and deliver a wider range of training, education, and information products. I’m very excited to continue to expand my free weekly newsletter and media training offerings.“

About LarryJordan.com

LarryJordan.com is an authoritative go-to online resource for video editing and production tips, founded by industry guru Larry Jordan. The site offers over 5,500 tutorials, webinars, and videos to help media professionals improve their skills and keep clients happy. More at www.larryjordan.com.

About Axle AI

Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search and collaboration software, Axle AI has empowered it’s over 1,000 customer sites to solve the key problems of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.

Axle AI is a privately held company, boasting founders with extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis, LAUNCH accelerator, and Quake Capital. Learn more at www.axleai.com.

At this year’s NAB Conference, Molly Presley of Hammerspace interviewed our CEO about broader industry trends driving demand for our software. Media tagging has always been a labor-intensive task in the media and entertainment (M&E) industry, and traditional methods, often relying on interns to manually tag media with descriptors like “blond hair” or “car crash,” were never really practical. Enter Axle AI, whose software is transforming the way media is tagged, making the process faster and more efficient.

Axle AI’s software fills this gap by leveraging AI to automate image tagging. This innovation has proven to be a game-changer in media management.

Axle AI offers both on-premise (Axle AI Platform) and cloud-native (Axle AI Cloud) versions of our software to meet the varying needs of organizations. This flexibility ensures that Axle AI is there for you, whether you prefer on-premise or cloud-based solutions.

The pandemic accelerated the shift to remote working and cloud-based AI. However, concerns about data privacy and the rising cost of public cloud storage are leading to a return to on-premise data centers and hybrid cloud strategies. Organizations such as film studios, corporations, and government agencies benefit greatly from using AI to securely tag media, making their workflows more efficient.

The democratization of media has also increased the need for efficient tagging. With the vast amounts of data generated by smartphones and social media platforms, the need for automated tagging solutions has never been greater. Professional markets, from broadcasters to post-production teams, need robust tagging solutions to effectively manage their extensive media libraries, and social media is driving demand for many more versions of each piece of content.

For a deeper dive into the challenges and solutions in media management, check out the latest episode of Data Unchained with Molly Presley.

Listen on your favorite podcast platform:

• YouTube
• Apple Podcasts
• Spotify
• Amazon Music

As social media and mobile phone usage continue to drive the need for AI-based media tagging, Axle AI stands at the forefront, ensuring that media producers can efficiently repurpose content for various platforms and audiences.

Explore how Axle AI can revolutionize your media management processes and stay ahead in the ever-evolving media landscape.

NAB Show 2024 was a whirlwind success, and we want to express our heartfelt thanks to
everyone who visited our booth! With over 400 visitors in just 4 days, the excitement was
palpable.

We were thrilled to have Joey Daoud of VP Land at our booth, where he conducted an amazing
interview and demo with our CEO, Sam Bogoch, and demo with Neil Blake. This video captures
the essence of our AI-powered media management solutions and the enthusiasm of the event.
Watch the full interview and demo here to see what all the buzz was about!

Our team is dedicated to making your media searchable with AI-powered MAM and no-code
workflows, whether deployed on-premise or in the cloud. If you missed us at NAB, this video
provides an excellent overview of our revolutionary software.

Revolutionary tool leverages Backblaze’s new ‘Powered by Backblaze’ infrastructure for affordable, seamlessly integrated AI tagging, transcription and search.

Backblaze (NASDAQ:BLZE)

I’m thrilled that we can now enable axleai.com to offer their AI search functionality to a broad base of media customers by leveraging our new Powered By Backlaze program.”

— Gleb Budman, CEO, Backblaze

Axle AI, Inc., the leader in providing AI-powered media search (NAB booth SL10061), is launching Axle AI Cloud, a new, highly affordable, AI-powered media storage service that is powered by the leading specialized storage cloud provider, Backblaze, Inc. (Nasdaq: BLZE; NAB booth SL7077). The service is available for beta testers effective immediately, with wider release expected within 60 days.

The Axle AI Cloud allows media teams to easily search and reuse their cloud-based assets at a fraction of the price of other services on the market. Aimed at any organization managing large amounts of media – such as a broadcast network, film studio or corporate video team – this tool makes it easier to quickly identify and download the assets containing key content stored with Backblaze.

Along with media searchability, Axle AI Cloud provides the following features:

1. Integrated multi-language transcription with language auto-detect
2. Face recognition of over 5,000 global celebrities
3. Object recognition of over 1,200 objects
4. Logo recognition of over 300 global logos
5. Optical Character Recognition for searching onscreen text
6. H.264 proxy generation supporting playback in a browser front end
7. Browser-based user interface for searching AI analysis and user tags
8. Sophisticated browser-based review and approval tools

Sam Bogoch, CEO of axleai.com says:

“We created this highly integrated solution because until as media usage has ballooned, cloud storage has become almost impossible to search for video teams. More importantly, we wanted to provide the service at a price that more businesses could afford. Every business should get to benefit from seamlessly searchable media – price should not be a barrier.”

Gleb Budman, CEO at Backblaze says:

“Backblaze B2 helps nearly 100,000 businesses and individuals to store, protect, and use their data. I’m thrilled that we can now enable axleai.com to offer their AI search functionality to a broad base of media customers by leveraging our new Powered By Backlaze program.”

Axle AI Cloud is being released in a beta program with signup requests at www.axleaicloud.com. Axle AI Cloud is based on the Axle AI Platform architecture, a fundamentally open architecture that leverages state of the art AI capabilities including vector embeddings. With this technology, it’s possible to not only provide breakthrough search solutions, but also incorporate further search and processing tools from a variety of partners.
For more information, visit https://www.axleai.com/

About Axle AI

Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search software, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.

Axle AI is a privately held company, boasting founders with extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis, LAUNCH accelerator, and Quake Capital. The company’s software was recently featured on the Linus Power Tips YouTube channel; clip at https://www.tinyurl.com/linusaxle. Learn more at www.axleai.com.

Press Contact:
Glen Goldin
Marketing Manager, Axle AI
gl**@ax**.ai

About Backblaze

Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over three billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to www.backblaze.com.
Press Contact:
Jeanette Foster
Communications Manager, Backblaze
jf*****@ba*******.com

Agustina Lopez Castro
Axle AI, Inc.
+1 617-702-0943
email us here
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The Linus Tech Tips team shows Axle AI’s key features

We had an incredible day at our booth at the NAB Show 2024 yesterday! Our booth (SL10061)
was buzzing with energy as we welcomed 110+ visitors throughout the day, situated right near
industry leaders such as Adobe, Dell, and QNAP.

One of the highlights of our day was an insightful interview with Larry Jordan, which took place
at our booth. Larry is a renowned figure in the industry, and it was an honor to discuss our latest
advancements with him. You can watch the full interview here for an in-depth look at our work
and future plans.

Today promises to be just as thrilling as we gear up for a talk about our new Axle AI Cloud
launch. Join us at the Backblaze booth (SL7077) on Monday at 2 pm to learn more about our
innovative cloud solutions and how they can revolutionize your workflow.
Don’t miss this opportunity to meet our team and discover the future of AI and video technology.
We look forward to seeing you there!

Archiware P5 and the P5 Data Mover add-on integrated with Axle AI Platform to provide on-premise AI-powered analysis of archival media at an affordable cost

The key value of bringing AI and archiving together for customers is that large repositories of media, previously hard to search and reuse, can now be easily accessed, repurposed and monetized.”

— Sam Bogoch, CEO, Axle AI

Axle AI, Inc., the leader in providing AI-powered media search (NAB booth SL10061), and Archiware, a leading vendor of archiving software for the media industry (NAB booth SL6037), today announced the availability of AI-powered metadata tagging and search solutions for Archiware customers worldwide. These solutions leverage Axle AI’s new Platform software, a modular software architecture allowing private AI engines to be run on-premise to analyze large amounts of video, image and audio content, as well as the new version 7.2 release of Archiware’s P5 Data Management software.

Key features of the new Axle AI Platform include:

• Lightweight, user-friendly MAM on Mac or Linux
• Axle Tags on-premise face recognition, object recognition, and logo recognition
• Speech voice transcription
• Semantic search with scene understanding
• Ability to catalog both on-premise and cloud data sources

Key features of Archiware’s new P5 version 7.2 include:

• S3 Object Archive to LTO and LTFS storage via the S3 interface
• Server-wide incremental archiving using INC+ archive
• Filter-based query and job history in the P5 Data Mover
• Positional search in the Archive Index
• NanoPure LTO media support, certified by MagStor
• P5 Data Mover to migrate, replicate or tiering of archived data between disk, LTO tape and Cloud storage

Both companies have an installed base of thousands of users, and a track record of successful joint deployment at sites located worldwide. The key benefit of the new integration is that media archives, ranging from terabytes to petabytes in size, become readily searchable for the first time.

Sam Bogoch, CEO of Axle AI, said: “The key value for customers is that large repositories of media content, previously hard to search and reuse, can now be easily accessed, repurposed and monetized – with content rapidly made available for new uses including social media posts. This capability can lead to improved output and reduced costs, both from shortened editing cycles and reduced need for new shoots and reshoots.”

About Axle AI

Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search software, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.

Axle AI, Inc. is a privately held company, boasting founders with extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis, LAUNCH accelerator, and Quake Capital. The company’s software was recently featured on the Linus Power Tips YouTube channel; clip at https://www.tinyurl.com/linusaxle. Learn more at www.axleai.com.

About Archiware

Headquartered in Munich, Germany, Archiware GmbH is a privately held company with over 23 years of experience in data management software for backup, synchronization and archiving and more than 20,000 licenses sold. Archiware’s software is used by thousands of media companies worldwide.
The product line includes:

• P5 Synchronize – Replicate data to ensure high availability
• P5 Backup – Back up server data to disk, tape and cloud
• P5 Archive – the MAM-like Archive to migrate data offline to disk, tape and cloud
• P5 Data Mover – an extension for the P5 Archive module for policy-based moving, copying and tiering of archived data between tape, disk and cloud. For more information, visit www.archiware.com.

Joint offering brings together highly scalable, industry-standard object storage and the power of AI to accelerate media management across on-premises and cloud environments

Axle AI, Inc., the leader in providing AI-powered media search (NAB booth SL10061), and Cloudian, the leader in S3-compatible hybrid data lake platforms (NAB booth SL6034), today announced a hybrid cloud solution that ensures data sovereignty, reduces costs, and simplifies media workflows by letting users store content where it’s needed — on-prem or in the cloud — while maintaining single-point management and unified media search. Using AI-powered tools, the solution catalogs manages, and searches media across on-prem and cloud-based storage for simple and immediate access regardless of where content is stored.

As users seek to optimize data sovereignty, security, and storage costs, they are increasingly looking to balance their use of on-prem and cloud-based compute and storage platforms. The resulting distribution of media creates a challenge when users seek to manage media across the storage landscape and quickly locate specific assets. The joint solution from Axle AI and Cloudian addresses this challenge head-on by combining Cloudian’s cloud-like, on-premises data lake with Axle AI’s AI-driven searchability of media assets and unified view irrespective of location.

“The power of AI is transforming the way media professionals interact with their content,” said Sam Bogoch, CEO of Axle AI. “By integrating our AI-driven metadata tagging and search capabilities with Cloudian’s robust data lake, we are simplifying access and management of media files to a degree that was previously unimaginable.”

Complementing Axle AI’s capabilities, Cloudian’s hybrid data lake solution offers limitless on-premises media capacity that can be situated anywhere, plus cloud integration that facilitates policy-driven data management across both cloud and on-prem platforms. Cloudian’s full S3 API compatibility simplifies the process of migrating workflows between cloud and on-prem environments. This allows users to leverage existing S3 API-based media, tools, and applications while refining their infrastructure strategy to reduce costs.

“Our customers need S3 API-compatible solutions that address data sovereignty and security while also helping to control the costs of managing media growth,” said Michael Tso, CEO of Cloudian. “Our hybrid data lake allows media assets to be located anywhere, while remaining fully interoperable with existing S3-compatible tools. By collaborating with Axle AI, we now make those assets instantly searchable, both on-prem and in the cloud, with the power of AI.”

Key benefits of this integrated solution include:

• Integrated AI capabilities: Axle AI’s MAM software generates searchable metadata based on advanced AI techniques including speech transcription, face recognition, and object/logo identification.
• Workflow tools: Integrated review and approval workflows in the Axle AI browser front end, as well as a panel for Adobe’s Premiere Pro application, enable seamless post-production workflows.
• Scalability: Designed to accommodate any size of operation, Axle AI’s solution scales seamlessly alongside Cloudian’s data lake, which boasts the capability to start small and expand limitlessly.
• Security: With military-grade security, Cloudian ensures the protection of media assets from unauthorized access and ransomware threats.
• Ease of Use: An intuitive interface across both Axle AI and Cloudian systems significantly reduces the learning curve, allowing all levels of staff to quickly adapt and enhance productivity.
• Full Cloud Compatibility: Cloudian’s data lake supports full S3 API compatibility and hybrid cloud data management, enabling effortless data and workload transitions between cloud and on-prem frameworks.

The complete solution is available now from Axle AI, Cloudian, and from their authorized resellers. For more information, visit www.axleai.com or www.cloudian.com.

About Axle AI

Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search software, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.

Axle AI, Inc. is a privately held company, boasting founders with extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis, LAUNCH accelerator, and Quake Capital. The company’s software was recently featured on the Linus Power Tips YouTube channel; clip at https://www.tinyurl.com/linusaxle. Learn more at www.axleai.com.

About Cloudian
Cloudian is the leader in data management software for the hybrid cloud. With military-grade security, limitless scalability, and seamless cloud integration, Cloudian’s AI-ready data lake lets users optimize data access, meet data sovereignty requirements, and cut costs by consolidating information to a single, cloud-like storage platform. Cloudian’s geo-distributed architecture manages and protects object and file data at the edge, core, and in the cloud, for both conventional and modern applications. Learn more at cloudian.com.

Allows organizations to bring multivendor AI power to their video and audio content creation workflows; the most advanced system for on-premise media production

Keeping up with rapid advancements in AI is challenging for all industries, but especially media production. The purpose of the Axle AI Platform is to make this much easier.”

— Sam Bogoch, CEO, Axle AI

Axle AI, a pioneer in media asset management (MAM) solutions, announces its new innovative Axle AI Platform that will allow media owners to incorporate multi-vendor AI within their on-site video and audio production.

The Axle AI Platform is the most advanced technology for on-premise AI and MAM and securely overcomes

the challenges of privacy and cost commonly associated with cloud-based AI. It offers a comprehensive architecture built around a powerful vector database and allows AI-driven similarity searches across a wide range of media assets, supported by proven open-source technologies.

Features of the new platform include:

1. Integrating Axle’s lightweight MAM, Axle AI Tags, and Connectr tools for simple third-party integration via REST APIs
2. Face recognition, object recognition, logo recognition, and voice transcription
3. Ability to understand what is in a scene, and semantic search

Early adopters of the Axle AI Platform include the national broadcaster of Malaysia, RTM, as well as major postproduction facilities in Los Angeles and London. Each of these sites houses petabytes (thousands of terabytes) of video content. RTM, in particular, has rolled out an award-winning use of the platform throughout their organization to efficiently organize, search, and manage large amounts of news media content.

The Axle AI Platform is designed to attract third-party support with launch partners including Nablet for modules including sports highlights and file deduplication, Alugha for sophisticated AI-powered dubbing and translation workflows, and AI transcription leader Speechmatics for multi-language transcription.

Sam Bogoch, CEO of Axle AI, commented, “Keeping up with rapid advancements in AI is challenging for all industries, but especially media production. The purpose of the Axle AI Platform is to make this much easier. Our customers get access to a diverse range of AI vendors and specialized industry leaders in one place, safely, securely, and on-premise. They can then focus on doing what they do best, supplying great media content to their audiences, without worrying about the integrity of where it’s stored and how it’s being processed.”

Axle AI team members are presenting the platform and its deployments at the following events:

1. ASIA – the ABU DBS 2024 conference, Kuala Lumpur on March 4th to 7th
2. EUROPE – the DPP European Broadcaster Summit in Munich, Germany from March 20th-21st
3. USA – NAB Las Vegas from April 13th-17th at booth SL10061

For media inquiries, please contact:
Glen Goldin, gl**@ax**.ai

EDITORS NOTES

About Axle AI, Inc.
Axle AI is dedicated to making media smarter. As the leading developer of radically simple MAM software, Axle AI has empowered over 1,000 organizations to enhance the way they create, share, and store digital video content. Axle’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide.

Axle AI, Inc. operates as a privately held company, boasting founders with extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis, LAUNCH accelerator, and Quake Capital. Learn more at www.axleai.com

nablet: www.nablet.com
Alugha: www.alugha.com
Speechmatics: www.speechmatics.com

Glen Goldin
Axle AI
email us here
Visit us on social media:
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Innovation is essential in the fast-paced world of media workflows. We’re excited to reveal our latest product, Axle AI Dashboard – a revolutionary solution set to redefine how video editing teams can manage and monitor their operations. This powerful monitoring front end, powered by the Grafana open-source platform, offers users unparalleled visibility and efficiency. It’s a great way to bring a wide range of automated and human processes under one roof, right in your browser.

Axle AI Dashboard is a game-changer in media workflows, designed to bring clarity and control to your media supply chain. Powered by the Grafana open-source platform, Axle AI Dashboard is the tool you’ve been missing. Hundreds of interface modules are already available, including for many of the processes that a video editing team would need. The system can easily be extended by installing or developing further modules.

Key Features:

1. Visual and Intuitive:

   – Get real-time insights into your media production, preparation, and delivery workflows through visually compelling and intuitive graphics.

2. Customizable:

   – Tailor the dashboard to meet your preferences, ensuring a personalized user experience that aligns seamlessly with your workflow needs.

3. Health Reports:

   – Stay informed about the real-time health status of Axle AI software, network, and storage with comprehensive reports.

4. Timely Milestone Notifications:

   – Receive timely notifications about key production milestones, eliminating worries about delays or faults.

Unmatched Operational Visibility:

Axle AI Dashboard offers the highest operational visibility, monitoring file processes, production teams, and workflows in real-time. Whether you are involved in content production, archiving, or transfering media, this powerful tool allows you to track, trace, and maintain full visibility of your workflows and operations.

Join Our Exclusive Webinar:

Discover the potential of Axle AI Dashboard in our webinar on February 1st. Learn how this powerful tool can revolutionize your media workflows, providing clarity and control like never before.

Webinar Details:

• Session 1 – 10am EST, February 1st: https://us02web.zoom.us/webinar/register/WN_HbDFD88lTCmlMnmY1mfmWg
• Session 2 – 2pm EST, February 1st: https://us02web.zoom.us/webinar/register/WN_AcDluP9AR0axA5WQyXiLWg#/registration

Don’t miss this opportunity to explore the future of media management. Register now and revolutionize your workflows with Axle AI Dashboard. Clarity and control can now be a reality – join us on this transformative journey!

At a time when technological advancements are rapidly redefining the landscape of the media industry, the recent Axle AI webinar had hundreds of attendees and many engaged questions. The event, at the end of November, offered participants a deep dive into the transformative power of Axle AI and our role in reshaping how we approach media content creation and management.

Revolutionary Features Explored:

The webinar started with a discussion of the current state of AI for media, followed by an overview of Axle AI’s revolutionary features from speakers VP of Product Management Patrice Gouttebel and CEO Sam Bogoch. We covered a range of topics including AI-powered tagging, search, multi-language transcription, and Connectr. We covered the platform’s ability to streamline processes, enhance efficiency, and unlock new possibilities for content creation and repurposing, as well as some broader context around AI applications in the media industry.

Attendees gained a deeper understanding of the practical applications of AI in media, particularly in terms of content optimization for various platforms, including social media. The webinar highlighted the importance of staying ahead in the digital age, where efficiency and innovation are key drivers of success.

One of the highlights of the Axle AI webinar was the interactive nature of the sessions. Attendees had the opportunity to engage directly with the speakers, asking questions and participating. This allowed for a more personalized and insightful experience, making the webinar not just a presentation but a collaborative learning environment.

For those who missed the live sessions or wish to revisit the content, the recording of the Axle AI webinar is now available on YouTube. Check it out!

The Axle AI webinar on AI in Media was a resounding success, offering a glimpse into the future of media technology. The insights shared by the speakers, coupled with the interactive Q&A sessions, made for a valuable and engaging experience. As we continue to navigate the evolving landscape of media, Axle AI stands as a beacon of innovation, empowering content creators and managers with the tools they need to thrive in a digital age.

Video Chapters:
00:00 Introduction
03:40 All video will be searchable
05:15 Sir Lancelot action sequence
06:25 Customer profiles
07:35 Layered, open architecture
08:45 Edge computing and edge servers
11:45 Axle AI panel for Adobe Premiere Pro
15:55 Axle Tags – AI training interface
25:00 Axle AI MAM – Cataloging your storage
26:00 Axle AI MAM – Media player
27:15 Axle AI MAM – Timeline AI metadata
28:15 Axle AI MAM – Creating subclass
28:50 Axle Connectr workflow automation
30:50 Triggering a workflow from the MAM
32:15 Examples of automated workflows
34:40 Axle AI MAM – Finding your media
35:30 Advanced metadata search options
38:40 Axle AI MAM – Searching for media
39:50 Smart filters – Saving your searches
43:20 Sharing media for review
45:00 Axledit browser rough-cut editor
46:00 Linking Axle AI MAM and Axledit

This week, Axle AI had the pleasure of teaming up with QNAP at NAB NY, a premier event in the media and entertainment industry. But what stole the show last week was our joint webinar, “Optimizing Video Editing with High-Performance Storage and Robust Backup Applications.” This dynamic session featured our CEO, Sam Bogoch, and Elisa Hecker, Head of Customer Success at Axle AI, who joined forces with QNAP’s Product Manager, Dhaval Panara, to explore key topics.

Webinar Highlights:

1. High-Speed Connectivity: Thunderbolt™ 4, a breakthrough from QNAP, was the star of the show. Designed for demanding workloads and collaborative editing environments, it empowers professionals to work seamlessly with large media files, ensuring a smooth and efficient creative process.

2. Robust Backup Applications: In today’s world, data protection is paramount. Our experts delved into comprehensive backup solutions provided by Axle AI and QNAP, guaranteeing the safety and security of your valuable media assets. With robust backup options, you can rest easy, knowing your work is protected and recoverable in the face of unforeseen challenges.

3. AI-Driven Media Asset Management (MAM) Integration: Here’s where the magic happens. The integration of Axle AI’s advanced AI-driven MAM with QNAP’s storage solutions takes media professionals to new heights. AI-powered video search and editor integration, including Premiere Pro, ensure that your media assets are not just stored but also organized, tagged, and made instantly searchable. This significantly reduces the time spent on asset management and enhances creativity.

Discover More:

You can watch the full webinar here: Workshop: Optimizing Video Editing with High-Performance Storage and Robust Backup Applications

Conclusion:

While NAB NY provided a fantastic backdrop for our collaboration with QNAP, the real star of the week was our webinar, where the possibilities of AI in media management took center stage. As the media management landscape continues to evolve, Axle AI and QNAP are committed to delivering cutting-edge solutions that empower professionals to achieve outstanding results.

Stay tuned for more insights, innovations, and collaborations from Axle AI, your trusted partner in media asset management.

Learn more at Broadcast India 2023 Booth F9.

Axle AI, a distinguished player in media asset management and video solutions, is thrilled to
announce a groundbreaking partnership with Disk Archive. This synergy introduces a new era in
media management, presenting industry professionals with an affordable solution that melds
Axle AI’s renowned system with Disk Archive’s advanced ALTO Archive technology. These
bundles, priced at approximately $29,995 (bring your own drives), promise to redefine media
workflows across diverse sectors.

The Power of Collaboration:

Axle AI and DAC have united to bring forth a comprehensive media management package that
seamlessly blends the best of both worlds. Axle AI’s AI-powered media search and asset
management seamlessly dovetail with DAC’s robust archiving solutions. The outcome is a
revolutionary bundle that streamlines media management, enhances productivity, and trims
expenses.

Key Benefits of the Bundles:

• Cost-Effective: In a cost-sensitive industry, Axle AI and DAC provide top-tier media
  management without the exorbitant price tag. These bundles, priced at $29,995, deliver
  exceptional value.
• Integrated AI capabilities: Axle AI’s MAM software enables speech transcription, face
  recognition, object and logo recognition which can be run on-premise, avoiding expensive cloud
  processing fees.
  Streamlined Workflow: The integration of Axle AI’s user-friendly search capabilities with
  DAC’s archival solutions simplify media asset management. Users can effortlessly organize,
  search, and retrieve media, elevating workflow efficiency.
• Scalability: Designed to grow alongside your needs, these bundles accommodate small
  production houses and large media corporations alike. The flexibility of this partnership ensures
  scalability as your requirements evolve.
• Security: Data protection is paramount in media. DAC’s robust archival systems ensure the
  safety of your valuable assets, guarding against loss or corruption with Air Gap security and
  Physical Vault options.
• Ease of Use: The intuitive interface of Axle AI and ALTO system minimizes training time,
  enabling even non-technical staff to adapt quickly and maximize productivity.

The Road Ahead:

Axle AI’s collaboration with Disk Archive Corporation marks a milestone in media asset
management. As media libraries burgeon, cost-effective integrated solutions become
increasingly crucial. These bundles will serve as a cornerstone for media professionals aiming
to streamline workflows, save costs, and ensure data security.
In conclusion, Axle AI’s partnership with Disk Archive Corporation democratizes high-quality
media management solutions. Priced from $29,995, these bundles empower media
professionals with AI-driven asset management and robust archiving technologies. This
collaboration signifies the commitment of both companies to empower the media industry with
cutting-edge solutions. Stay tuned for further updates on how Axle AI and Disk Archive are
reshaping media management’s future.

About Axle AI:

We make media smarter. Axle AI is the industry leader in AI-powered media asset management
software. Its solutions have helped over 1,000 organizations improve how they create, share,
and store digital video content with easy-to-install, use, and afford media management solutions
that leverage the power of AI and machine learning. Axle’s radically simple media management
uniquely addresses a burgeoning need and has caught on rapidly among video professionals in
post-production, education, broadcast, corporate, sports, house of worship, non-profit,
marketing, and government organizations worldwide. To learn more about Axle AI, visit:
www.axleai.com

About Disk Archive Corporation:

Disk Archive Corporation is a specialist supplier of Archive Systems for Broadcast Television,
Media, and Film Preservation.
ALTO is an enterprise-class, offline archive presented as a cost-effective alternative to
cumbersome robotic data tape libraries, optical disk archives or power-hungry spinning-disk
storage, on the Premises, in private data centers, and as a standalone Archive or as a Hybrid
for cloud acceleration and cost reduction.
Based on a scalable array of independently managed, fully spun-down disks, ALTO offers ultra-
low power and AC consumption, double-digit disk life, and zero egress costs, guaranteeing the
lowest lifetime cost of ownership and the highest security for media assets, from HD through to
2k and 4k resolution content in many of the world’s most demanding and prestigious
environments.
To find out more about ALTO, visit us at www.diskarchive.com
Press Contact at Broadcast India: Alan Hoggarth +44 7712 586543

al***********@di*********.com

Axle AI software works with your existing media formats and folder structures you’ve already likely set up – no clunky forced re-ingest process!

Whether using the latest Mac Studio hardware on-premise or a cloud-based Linux VM, our MAM software seamlessly integrates, whatever your setup.

Find the Right footage with ease.

Axle AI’s remarkable AI Tags, including trainable face, object, logo recognition, and multi-lingual AI-driven speech transcription, offer unparalleled user assistance in locating precise sections within any clip.

Simply enter the desired search query, whether the name of one of your subjects or a specific word or line of dialogue, and our program will swiftly guide you to the exact section you’re looking for highlighting where each item appears within the video timeline.

Moreover, you can easily download these transcriptions in TXT format and incorporate them as subtitles.

• For more information, you can watch this YouTube video on AI-Powered Face Object and logo recognition and transcription: https://www.youtube.com/watch?v=ZAdNPK1bcNo&t=1s 

Customize your metadata

Axle AI offers a highly advantageous feature that allows you to create custom metadata schemas. Users can customize their metadata schemas using various field types, including drop-down menus, radio buttons, and checkboxes.

This capability empowers users to tailor the metadata organization according to their needs and preferences. Users can efficiently categorize and label their media assets.

Hit deadlines Faster

With Axle AI features, you can swiftly locate and organize your media assets, saving you valuable time. This allows you to concentrate on creative tasks rather than wasting time searching through your files and folders.

Moreover, with Axle’s cloud-based editing platform Axledit, you can access, cut, and crop video with effects and graphics overlays, as long as you have an internet connection. Multiple team members can seamlessly view, comment on, and edit the same editing sequence simultaneously, regardless of their geographical location.

Experience the power of real-time collaboration with Axle AI and Axledit and hit your deadlines faster!

• Curious about where to start with Axledit? Let us recommend you some tutorials!
  • How to use Axledit – Video Editor
  • How to use Axledit – Files 
  • How to use Axledit – Settings

Automate production tasks

Meet Axle’s Connectr! This automation engine simplifies your workflow with its “No Code” drag-and-drop, workflow design interface.

Seamlessly integrate with a wide range of third-party and open-source media applications, and run it on the cloud, Mac, Windows, or Linux. Streamline your processes and boost efficiency with automated video tasks.

Publish with Power

Axle AI enables you to publish your media assets with ease. Whether you want to post to platforms like YouTube and Vimeo or create custom pipelines using Connectr’s drag-and-drop functionality, Axle offers flexibility and efficiency. 

You can also send your sequences to other video editing software, such as Adobe Premiere Pro, via XML/EDL export options.

Conclusions

With today’s production time pressures, mastering the art of Media Asset Management workflow is essential for video production houses, marketing agencies, and production crews. 

By implementing a well-defined workflow and leveraging the right tools, you can expand your video production process, enhance productivity, reduce costs, and deliver exceptional video content that meets client expectations. 

Axle is implementing AI advances to empower businesses and explore a workflow’s full potential!

Ready to start? Great contact us, and we’ll help you get started.

Search & repurpose all your videos with Axle AI. Finally, a MAM that doesn’t suck!

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Learn what’s coming from Axle at IBC! (Hall 7, Stand 7.A56) Neil Blake, our head of EMEA and global integration guru, gave a 5-minute overview with KitPlus.

Thanks, KitPlus for hosting us and for everyone who joined our session. Look forward to seeing you in Amsterdam! 

Also, check out our recent 30-second fun intro video: 

Logos and faces can pose a challenge during post-production when the need arises to blur them out. Blurring the image becomes necessary to avoid unintended promotion or potential legal implications, or when you need to protect someone’s identity.

While filming a reality show, where numerous critical production elements demand attention, logos frequently slip by unnoticed. Whether displayed on shirts or showcased on signs or banners, these logos tend to fly under the radar and come back to bite you.

“Blurring logos is a widespread norm in television shows, used to safeguard privacy and adherence to legal obligations. Including a company logo in your final version without proper permissions can result in serious legal complications.”

Manually locating every frame where the inconvenient logo or face appears can be time-consuming and cost you significant hours of video editing or delay other creative tasks. Thankfully, Axle AI offers the perfect solution.

With Axle AI’s intuitive AI technology, locating logos and faces becomes a breeze. Simply select a few clips or images featuring the face in question to train the system, apply AI analysis with a simple click, and let the system effortlessly identify all other clips where that logo appears.

By eliminating the need for manually checking each clip one by one, you’ll be amazed at the savings in time and effort. 

But that’s not all – this remarkable feature extends beyond faces and covers logos and objects as well. Continue reading to discover more!

Maintaining Compliance and Privacy

If you pay attention to reality shows, you’ll notice that numerous individuals in the background are intentionally blurred. This is usually because they haven’t provided consent or signed an image release.

With the Axle Faces feature, you can easily identify the points in the timeline where all unknown faces appear in a video.  This allows you to narrow down the key footage where faces have to be blurred.  In addition, if you have some examples of key people who have not signed releases and want to find them specifically, you can train Axle Faces about the individual faces you want to locate in the timeline, and it will display all the frames of the video where these faces appear.

Furthermore, Axle Objects offers the same features but this time with specific object recognition.

• Find more information on How to use Axle AI in this video: https://www.youtube.com/watch?v=iieG6srrueA&t=2s

Efficient Content Discovery with Speech-to-Text Transcription

Additionally, Axle AI offers Speech-to-Text Transcription. This brilliant feature automatically generates precise transcriptions of spoken words in your videos. You can conveniently download these transcriptions in TXT format and export them as subtitles.

By searching for specific keywords or phrases, you can quickly locate sections within clips in seconds, eliminating the need for tedious manual searches through hours of footage to find the exact sound bite or memorable line you are looking for.

Whether you’re searching for a particular quote, conversation, or thematic element, the STT transcription feature acts as your digital dialogue companion. Experience the easiest way to search and edit your content with Axle AI.

Metadata Organization

Efficient content management relies heavily on metadata, and Axle AI‘s Media Asset Management (MAM) system excels in metadata organization.

• To delve deeper into Axle’s MAM capabilities, you can explore our blog post: https://axleai.com/blog-media-asset-management/

Axle AI’s system empowers users to design customized metadata schemas using fields such as drop-down menus, radio buttons, check boxes, and tag clouds. 

By adding context to each file, this feature improves the accessibility and management of content.

Axledit and Connectr

Explore the range of solutions available on Axle AI’s website and discover the exceptional features of Axledit, an intelligent browser-based intuitive video editing tool.

Axledit is a cloud-based video editor that enhances productivity and collaboration. With real-time comments and updates, your team can work together seamlessly, regardless of location. Say goodbye to compromised teamwork and enjoy fast, easy editing in the cloud.

• Curious about where to start with Axledit? No worries! Check out our official YouTube page and find a variety of tutorials to help you kickstart your journey:
  • How to use Axledit – Video Editor
  • How to use Axledit – Files 
  • How to use Axledit – Settings

Additionally, Axle offers Connectr, a powerful no-code media automation tool that integrates with any program to enhance your workflow. By using Connectr, you can automate dozens of actions and save valuable time!

Visit our website today to unlock the full potential of your editing workflow and learn more about how Axle AI can elevate your video production process.

Conclusion: Streamlining Blurring for Seamless Editing

With Axle AI, adding blurring is ten times easier. You can now instruct the program to detect faces, objects, and logos, saving you valuable editing time.

Additionally, collaboration within your editing team becomes seamless with Axledit‘s intuitive features! Axle AI enables the smooth transfer of clips and Axledit sequences to Adobe Premiere Pro and other editors through XML or EDL export options. 

Don’t miss out! Contact our team now, and we’ll assist you in getting started with Axle AI. 

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Hi! Watch our latest video here.
It highlights some of Axle AI’s key features and points out the contrast between a big, scary cloud AI and Axle’s useful video management features.

Simplifying Media Management 

At the forefront of the AI revolution, Axle AI has maximized the potential of this technology by offering groundbreaking tools that radically simplify video editing and media management.

With the help of advanced AI algorithms, Axle AI automates the tagging of faces, objects, and logos and offers speech-to-text transcriptions, helping you find the perfect clip in no time. 

By implementing an effective Media Asset Management System, you can transform your chaotic media environment into a well-organized library with faster content search, creation, better collaboration, and improved audience targeting.

In this article, learn how AI can transform your workflow and help you unleash a new level of creativity. Say goodbye to the frustration of manual content management, and embrace the efficiency and precision that Axle AI offers. 

It works with the storage, folders and files that you already have.  Unlike other Media Asset Management systems, Axle AI doesn’t ask you to change the way you work at all – it just supplements it with searchability.  And you can use both local network and cloud storage.

Intelligent Content Search with Axle AI’s Face, Object, and Logo Recognition

Axle AI’s advanced face, object, and logo recognition features analyze your media automatically, letting you identify and meta-tag particular people, items, and logos in your content. 

Instead of forcing you to scrub through numerous videos and tag them manually (and laboriously), Axle accurately identifies and categorizes any relevant content. 

Moreover, you can add comments and create virtual or real sub-clips, while ensuring effective communication and organized editing workflows for your team. 

Axle AI‘s intuitive interface makes it easy to collaborate and share feedback, letting team members provide instructions or insights directly within the platform.

• Find more information on How to use Axle AI in this video: https://www.youtube.com/watch?v=iieG6srrueA&t=2s

Efficient Content Discovery with Speech-to-Text Transcription

With Axle’s Speech-to-Text transcription, you can locate important moments or essential lines of dialogue within your video content.

Furthermore, you can conveniently download these transcriptions in TXT format and implement them as subtitles.

Comprehensive Context with Automated Metadata Organization

Metadata plays a key role in content management, and Axle AI’s MAM system excels in organizing and automating metadata. 

By automatically extracting and applying relevant metadata like keywords, descriptions, and tags to your media assets, the system ensures you will always locate each specific file within the right context.

This automated process saves you time and effort while providing a comprehensive and organized overview of your media library.

User-Friendly Interface and Seamless Access

Access Axle AI’s MAM system through its user-friendly web interface, Adobe Creative Cloud panels, Davinci Resolve drag-and-drop app, or iOS and Android tablets and smartphones. With seamless access, you can easily browse your content, play lightweight proxy versions, apply metadata, search for content, leave comments, and download files. 

Axle Edit and Connectr

You’ll discover other remarkable features on Axle AI’s website that can also simplify your video editing experience.

Axledit, the intelligent browser-based video editing tool, enhances productivity and collaboration by offering your team a seamless editing experience. 

Additionally, Connectr is a no-code/low-code workflow automation tool for video workflows.  It can run nearly anywhere (Mac, Windows, Linux, and Cloud) and helps you automate hundreds of time-sucking manual tasks for massive time savings.

Conclusion: Discovering the perfect clip has never been this easy!

Be sure to unlock the power of AI for your video editing needs. Experience the transformative capabilities of Axle AI’s MAM system, enhance your video editing capabilities, simplify content management, and improve your ability to search and discover content.

Benefit from comprehensive metadata organization, task automation, and a user-friendly interface. Take your video production to new heights with Axle AI’s innovative solutions.

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In the late 2010’s, before COVID, it felt like the pro video industry was rapidly consolidating around the use of Adobe Premiere Pro as the default editing software. This was the result of several market drivers – Apple consciously and abruptly switched from FCP 7 to FCPX more than a decade ago, losing many pro editors in the process; Avid seemingly narrowed its focus to large broadcasters and movie productions; and a number of other would-be challengers such as Media100, Edius and Sony Vegas almost fell by the wayside. So get ready for an Adobe world, right? Well, maybe…. 

Our MAM and workflow automation applications (Axle AI and Axle Connectr) not only work in an intuitive way with Premiere but also virtually every pro video editor because product diversity is good and gives you (the user) options. And we’ve been seeing a strong counter-trend away from an all-Adobe workflow as we talk to current and potential customers. Don’t get us wrong; nearly everyone has and uses Creative Cloud.  But they are branching out in their editing choices.

First of all, Blackmagic Design has made great strides with its DaVinci Resolve software, extending it from a high-end color correction system to a mainstream, fully-featured video editor. And most of its configurations are free! – Blackmagic makes a ton of money on its other hardware and software products – so they attract more customers to their product line-up by making Resolve free. That’s great marketing! 

They’ve even recently introduced an iPad version, in addition to longstanding MacOS and Linux versions. 

Meanwhile, Apple has done the right thing and continued to upgrade FCP(X) from its earliest versions, which had been missing a ton of key features for the pro market. Today, FCP is a really powerful, comprehensive toolset with a great UI. It doesn’t hurt that Apple’s new M1 and M2 processors have made Macs even more popular, and FCPX is optimized, even fine-tuned to work with them. The affordable one-time purchase price, as distinct from Adobe’s SaaS subscription pricing on Premiere Pro, is also an attraction.

Apple just came out with an iPad version of FCP as well… as you’d expect, performance is optimized for the M1 and M2 chipsets on the latest iPads. 

Even Avid, which had been a bit of a sleeping giant for the past few years, has seen a modest revival with an updated UI, flexible pricing options, and interesting new remote workflow tools around their NEXIS|Pro networked storage. They are still strongest at the high end of the Pro marketplace, but at least there is a marketplace! If you’d asked us three years ago, things were headed for Adobe domination. 

Finally, Lumatouch has made huge strides over the last few years with their powerful LumaFusion iPad/iPhone editing platform.  What started out being an interesting novelty has continued to gain power and features, and of course, the underlying Apple phone and tablet hardware is getting much more powerful every year. Lumatouch hasn’t left the Android world out of its approach, either, as there’s a version for Android and ChromeOS.  On the Apple side, the latest iPad Pros even include a Thunderbolt port for connecting hard drive and SSD storage, which starts to make this platform comparable to a MacBook Air or Pro for field workflows.  To give you an idea of the pro level of Lumatouch’s solutions, the latest release focuses on highly intuitive multicam workflows, with Lumatouch’s MultiCam Studio add-in. 

With all these trends underway, Premiere Pro’s lock on the market was already lessening; but there’s been an even more interesting development in the last couple of years. Video editing software that works in your browser has become not only an interesting possibility but a real solution. Our own Axledit software provides amazing collaborative features with an elegant timeline editor, connectivity to both cloud and on-premise storage, supporting graphic overlays and integrated speech transcription and other AI features. You can collaborate on shared sequences and make your own versions of those sequences, then export any version directly to a desktop editor like Premiere, DaVinci, or Final Cut for finishing work. Other cloud vendors, such as RunwayML and Descript, have also launched in the last year, each bringing their own powerful AI capabilities to the browser-based editing concept.

In short, it’s a much more diverse video editing software world today – and diversity is a Good Thing.

• You may also be interested in:

Add links to the article that redirect the user to other links from Axle AI; for example:
https://axleai.com/axledit/  (when mentioning Axledit)
https://axleai.com/ (when mentioning Axle AI)
Connectr  (when mentioning AxleConnectr)
https://axleai.com/contact/ (when mentioning to get in touch with us)

At Axle AI, we’re riding a massive wave: the emergence of video as a critical tool that plays a key role in the global economy. Over 500,000 teams worldwide already capture and edit video, a number that is expected to double to 1 million by the end of this decade. How did this happen, and why is it such a force to be reckoned with?

One or two decades ago, shooting and editing videos was largely the province of large media organizations – broadcasters and movie studios. Their distribution channels, likewise, were all geared for scale: terrestrial broadcasting, cable tv, and movie theatres. The only way to make money was to make content that appealed to large numbers of people at once, and the most successful content had massive production costs (think the Star Wars movies, or the Olympics). 

But since then, whole new ways of targeted watching and distributing video have emerged – ranging from TikTok, Facebook, YouTube, and Vimeo to narrowly-focused FAST channels and dedicated apps at events. What this means is that there’s much more opportunity for specialized content to reach its potential audience. The Creator Economy is real, and whether those creators are individuals or increasingly, growing teams, they are able to deliver and monetize high quality content much faster than ever before.

For example, we can see that in key media industries like sports, media production is decentralizing from solely being done by broadcasters, to the leagues, teams and even individual players taking control of their own content, and rapidly finding the best ways to distribute it. And at each democratizing step, the number of media production teams goes up dramatically. Interestingly, the amount of footage per team doesn’t seem to be going down; rather, it’s increasing, as the number of ways to capture HD and 4K video (phones, DSLRs, drones, GoPros) lets even small teams capture diverse camera angles of the same event. Even the recent writers’ and actors’ union strikes in Hollywood are feeding into this trend, as they will only accelerate the shift to a much more diverse range of sources for watched media… at least in the short term!  Fewer big-name movies, more documentaries and YouTube clips.

The challenges of managing, searching, repurposing and archiving large amounts of high quality media are now seen everywhere. Fortunately, some key technologies have matured at just the right time. For instance, powerful transcoding software lets you make high-res proxy media for browser previewing of all your media, and amazing new AI/machine learning tools let you tag, transcribe and search huge amounts of that media in record time. A good thing too, because publishing video to social media platform calls for quick turnaround, NOW.

Examples of the kinds of searches that are now possible: you can look for all scenes where a particular person appears, or the combination of that person with certain words being spoken, or even (in the example of sports footage) all instances of someone saying “goal” where a given sponsor’s logo appears in the clip. The possibilities are endless; and before the availability of AI processing for media, only the largest media companies, with dedicated teams for metadata tagging and search, were able to do anything like this.

If you’re finding yourself shooting and editing large amounts of video, we hope you can contact us to learn more about our Axle AI MAM software, Axle Tags AI/ML engines, Axle Connectr workflow automation and Axledit browser-based collaboration platform. Together, they give your team a powerful toolset that will revolutionize your media productivity.

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• Axle AI launches AI-powered MAM for OpenDrives storage platform at NAB

Throughout history, there’s been a clear pattern that when a new technology first emerges, it’s often in a massive, expensive, centralized form. Today, many of the first instances of useful AI/machine learning technology certainly match that description; they rely on massive amounts of training data in the cloud, and huge concentrations of CPU and GPU processing power, often under the control of the same multinational corporations who own the cloud storage. The uses of these centralized platforms are still evolving, but there’s also a counter-trend; the availability of very useful units of AI computing power that you can own and deploy yourself.

And guess what – many of the best AI/ML toolsets, from computer vision to speech-to-text transcription, can run on these systems you control. At Axle AI (the name goes back to 2018), our passion is to bring the power of these toolsets to your own in-house media workflows, at low enough cost that the resulting power can really help you get your job done better.  Probably the best examples of this are the face recognition, object recognition and logo recognition functions in our Axle Tags application.  Combined with our Axle Speech transcription, they help make all your video immediately searchable; and given the exploding use of video throughout the global economy, this is a pretty useful thing.

Our system doesn’t require you to upload any video content to the cloud; though if you prefer to house your media there (typically in S3-compatible storage from vendors like AWS, Seagate, Wasabi and Backblaze) we can access it.  The most important thing is that you can decide where best to house your media, and process it.  And the metadata, as well as the high-res originals and H.264 proxy media we generate, are always yours. Best of all, the costs are far lower than if you were to upload tens or hundreds of terabytes of media (some of our customers have petabytes), pay upward of $10 per hour for AI/ML tagging, and then need to download the media or metadata later.

We believe our approach is becoming especially important given the pressure on cloud companies to optimize their training datasets with content available in the public cloud.  The recent lawsuit in which Sarah Silverman is suing Open AI for using her shows as part of the training data for ChatGPT is instructive, and is probably only a hint of what’s to come.

There’s no guarantee that now is the moment for AI to decentralize and democratize; it could be that the trend even goes the other way this time, with more and more concentration of power and capability in ever-fewer hands.  But at least in this part of the AI/ML universe, Axle AI‘s customers are finding out that they can get tremendous productivity benefits from this latest technology revolution, without paying the heaviest price: losing control of their media, metadata and budgets.

Axle AI, leading provider of innovative media management solutions, is proud to announce the success of our groundbreaking project in collaboration with RTM, Malaysia’s leading broadcaster, which won the “Excellence Award for OTT application” at the 2023 APB+ Awards (Asia-Pacific Broadcasting).

The Arkib Digital Berita (ADiB) is capable of delivering real-time news from multiple locations using AI. Axle AI’s (MAM) state-of-the-art, AI-driven media asset management system, combined withConnectr with global hybrid cloud search capabilities, has been seamlessly integrated across all 15 sites in Malaysia.

The selection of Axle AI for this highly competitive project amidst strong competition from industry leaders underscores the exceptional quality and performance of the company’s solutions.

(adib video https://www.linkedin.com/posts/sambogoch_adib-we-rtm-bring-the-future-today-activity-7038775325014556672-q6Bp?utm_source=share&utm_medium=member_desktop) 

“Congratulations to our customers RTM, project manager Ts. Ahmad Shafiq Mirza Mansor and Managing Director Suhaimi Sulaiman, and our great integrators IPSB Technology. We are thrilled to have been selected for this transformative project,” said Sam Bogoch, CEO of Axle AI. “Our team has worked tirelessly to deliver a breakthrough solution that will improve RTM’s media operations and enable the company to succeed in a rapidly evolving industry. This project is a testament to Axle AI’s commitment to providing cutting-edge technology and exceptional customer service.“

[Linkedin post: https://www.linkedin.com/feed/update/urn:li:activity:7074040798735970304]

Axle AI’s solution deployed at RTM leverages cutting-edge AI capabilities, including facial recognition, voice transcription, and AI-driven searchable video. These advanced capabilities enable RTM to efficiently organize, search, and manage massive amounts of media content, significantly streamlining workflows and reducing manual effort.

About Axle AI

Axle AI is a leading provider of intelligent media management solutions. With its AI-driven Media Asset Management system (MAM) and Connectr workflow automation, Axle AI enables media companies to efficiently manage, search and distribute their content. By combining cutting-edge technology with easy-to-use interfaces, Axle AI enables companies to maximize the value of their media assets and streamline their workflows. Axle AI’s solutions are used by renowned media companies worldwide. For more information about Axle AI’s revolutionary media management solutions, visit our website at www.axleai.com.

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Can Media Asset Management Enhance Media Workflow Efficiency? [2023]

Axle AI showcases AI-Powered MAM and New, Advanced Tools at Broadcast Asia 2023

New Axledit panel offers direct sequence export to Adobe Premiere Pro

Axle AI is revolutionizing the industry with its user-friendly, AI-powered Media Asset Management (MAM) and groundbreaking solutions that drive team productivity and efficiency. Join us at Broadcast Asia (Benchmark, booth 6E1-03) and be at the forefront of the future of media technology.

Broadcast Asia 2023

Broadcast Asia, Asia’s largest media technology stage, is set to take place this year, and Axle AI is excited to be part of it. 

From June 7th to 9^th, our APAC team representatives, Nick Morgan and Nusrat Lovely will be at the Benchmark booth to assist you.

Make Media Smarter

By leveraging artificial intelligence, Axle AI’s MAM simplifies the organization of extensive media libraries through intelligent tagging of faces, objects, logos, and speech transcription. Finding the perfect clip is now a matter of seconds, making your job easier and more efficient.

In addition, Axle AI offers the flexibility to create custom metadata fields for personalized indexing and searching, enabling a fully customized and efficient workflow. With the blazingly-fast advanced search feature, you can swiftly scan your entire media library. Furthermore, you can save searches as filters, allowing you to find media with a single click.

What happens if your media is stored on-premise or in the cloud? Don’t worry! Axle AI intelligently catalogs your media regardless of its storage location, so there’s no need to modify your file names or folder structures.

Other Key Solutions

In addition to our AI-Powered MAM, we’ll showcase other products such as Axledit, a powerful cloud-based video editing tool that promotes seamless collaboration among teams with tools designed to quickly prep and publish content to digital platforms or just create base cuts with EDL export to a craft NLE. With Axledit, editing videos becomes effortless, regardless of your team’s location. 

Another Axle AI star product is Connectr. With Connectr, you can integrate and customize all your workflows, automating processes through its intuitive drag-and-connect workflow design GUI. Experience the transformative capabilities of Connectr at Broadcast Asia 2023!

Book a Meeting 

We recommend scheduling a meeting with Nick Morgan here or contact him at ni**@ax**.ai , to explore the range of possibilities and solutions that Axle AI can offer you. This is your chance to learn more about Axle’s AI solutions and discover how they can transform your media workflow. See you there!

Content producers now have a game-changing solution for managing their digital assets at lightning speed, with new software from Axle AI on OpenDrives storage.

“By integrating Axle AI’s media processing engines as containers on the OpenDrives platform, we have achieved unprecedented levels of performance and throughput”

— Sam Bogoch, CEO of Axle AI

Content producers now have a game-changing solution for managing their digital assets at lightning speed, thanks to the partnership between Axle AI, the leading AI-powered media asset management (MAM) tool provider, and OpenDrives, the pioneer in high-performance storage solutions. This collaboration brings together Axle AI’s media search and browser-based remote access capabilities with OpenDrives’ scalable, high-throughput storage platform, providing a complete and integrated solution for smarter media asset management. A solution brief covering the combination is now online at https://axleai.com/wp-content/uploads/2023/04/Solution-Brief_AxleAI_OpenDrives.pdf and https://opendrives.com/resources/type/solution-briefs/. The companies are both exhibiting at the North Hall of this week’s NAB show, Axle AI at booth N1021 and OpenDrives at booth N1861.

Axle AI’s MAM software is renowned for its AI-driven capabilities that allow content producers to rapidly scan and enrich all media assets without imposing new workflows or file naming conventions. The Axle Tags AI/ML engines – automatic face recognition, object recognition, logo recognition and speech transcription – have made Axle AI the leading AI-powered MAM. With Axle AI’s browser interface, users can easily search, manage, and repurpose their media assets, and even launch collaborative edit sessions through the Axledit cloud application, all with complete remote access capabilities.

OpenDrives’ Atlas Core platform provides a high-performance storage backbone that complements Axle AI’s capabilities perfectly. Leveraging OpenDrives’ processing power, Axle AI runs its containerized server application modules directly on the OpenDrives platform, bringing the MAM application closer to the target data and accelerating critical media workflows. The containerized approach enables throughput that is nearly 100 times faster than traditional 10 Gigabit Ethernet-based solutions, making core functions of Axle AI such as file system scanning, metadata extraction, proxy generation, and AI/ML analysis significantly faster and more efficient.

“By integrating Axle AI’s media processing engines as containers on the OpenDrives platform, we have achieved unprecedented levels of performance and throughput,” said Sam Bogoch, CEO of Axle AI. “This means that content producers can now search, manage, and repurpose their media assets in near-real time, making their creative workflows more efficient and productive than ever before.”

In addition to its performance benefits, OpenDrives’ Atlas Core platform is built on open standards and protocols, facilitating interoperability with other technologies. This enables seamless integration with popular video editing software such as Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, DaVinci Resolve, and Avid Media Composer, as well as media archiving platforms like Archiware P5 and Spectra Logic’s Black Pearl, making Axle AI a perfect fit within the OpenDrives ecosystem.

The Axle AI and OpenDrives solution is designed to meet the needs of modern media and entertainment workflows, where efficient media asset management is crucial for productivity. With AI-driven tagging, remote access capabilities, and seamless integration with popular editing software and media archiving platforms, content producers can now unlock the full potential of their media assets and achieve a new level of efficiency and creativity.
To learn more about the Axle AI and OpenDrives solutions, visit www.axleai.com and www.opendrives.com, and visit the companies at NAB – Axle AI at booth N1021 and OpenDrives at booth N1861.

About Axle AI

We make media smarter. Axle AI is the industry leader in AI-powered media asset management software. Its solutions have helped over 1,000 organizations improve how they create, share, and store digital video content with easy-to-install, use, and afford media management solutions that leverage the power of AI and machine learning. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, marketing, and government organizations worldwide.
To learn more about Axle AI, visit: www.axleai.com

Agustina Lopez Castro
Axle AI, Inc.
+1 617-702-0943
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Industry-leading Storage and MAM companies team up at hundreds of customer sites with rapidly growing media requirements; QNAP and Axle AI exhibiting at NAB.

We and our hundreds of our customers have had great success with QNAP over the years – their systems are extremely reliable, and fast and scalable enough to handle demanding video workflows.”

— Sam Bogoch, CEO of Axle AI

As digital media continues to dominate the world of content creation, the need for efficient and seamless media asset management has never been more necessary. With terabytes upon terabytes of video, images, and other media to keep track of, it’s no surprise that content creators often struggle with organization, storage, and collaboration. Fortunately, QNAP and Axle AI have teamed up to provide an integrated solution that simplifies the entire media asset management process.

QNAP (booth N2374) and Axle AI (booth N1021) are excited to announce that they will be showcasing their solutions at NAB in Las Vegas from April 15-19. Don’t miss the chance to visit our booths and learn more about how our integrated storage and media asset management solutions can revolutionize your content creation process.

QNAP’s high-speed, network-attached storage (NAS) solutions with the addition of expansion units, are capable of storing petabytes of data, making it easily accessible to multiple users, simultaneously. Thunderbolt and various high-speed Ethernet options enable teams of editors to simultaneously access and edit files directly from the NAS, without the need for time-consuming file transfers. Additionally, if a drive fails, QNAP is hot-swappable with RAID redundancy, allowing users to switch out affected drives without losing data and interrupting their workflow. Sam Bogoch, Axle AI’s CEO, said “We and our customers have had great success with QNAP over the years – their systems are extremely reliable, and fast and scalable enough to handle demanding video workflows.”

What really sets QNAP apart is its integration with Axle AI’s intelligent asset management software. This integration enables more intuitive media organization, allowing users to search for files not only by title or category but also by an extensive range of other metadata, such as AI/ML-powered facial recognition and automatic voice transcription. Finding the exact moment when a specific person said a specific phrase or word is as simple as entering a search query.

QNAP’s NAS also allows users to create multi-tier storage arrays, allowing them to set up a hybrid hard drive/solid-state solution and store hi-access media such as proxy files on SSDs for superior performance while keeping the larger, hi-res files on higher-capacity hard drive arrays. This means that users can easily work with lightweight proxy files while the NAS stores the original, high-resolution files in a secure, accessible location. When browsing video clips, users can scrub through the clip right on the file thumbnail to quickly glance at the scenes within the clip. This feature speeds up the review process and helps users identify the content they need quickly and easily.

Axle AI also includes powerful collaboration tools. Team members can access and edit media files directly from the platform, making it easy to produce content and maintain consistency across the creative project. With Axle AI, you can share project files, annotations, and comments, all from within the platform. This streamlines the collaboration process and makes it easy to keep everyone on the same page, reducing the risk of errors or miscommunications. In addition, Axle offers a no-code workflow automation tool, Connectr, that streamlines a wide range of video processing tasks. Overall, Axle’s MAM is a powerful toolset that can help media professionals create high-quality content in less time.

Another benefit of using Axle AI is its ability to provide secure, remote access to all media and files. Editors and producers can access their media from anywhere with an internet connection, as long as they have the proper permissions and credentials. By providing web-based remote access, Axle AI makes it easier for teams to work together, no matter where they are. This can be a big enabler for remote or distributed teams, or for teams that need to work on media projects while on the go.

Whether for small teams with just a few terabytes of data, or a large teams with petabytes, QNAP has the right solution to store content and keep the production process fluid. With QNAP and Axle AI, media asset management has never been simpler.

Video: https://www.youtube.com/watch?v=MRYYCKYTqq8

About QNAP
QNAP (Quality Network Appliance Provider) is devoted to providing comprehensive solutions in software development, hardware design and in-house manufacturing. Focusing on storage, networking and smart video innovations, QNAP now introduce a revolutionary Cloud NAS solution that joins our cutting-edge subscription-based software and diversified service channel ecosystem. QNAP envisions NAS as being more than simple storage and has created a cloud-based networking infrastructure for users to host and develop artificial intelligence analysis, edge computing and data integration on their QNAP solutions. Learn more at https://www.qnap.com/

About Axle AI, Inc.
Axle AI – We make media smarter. Axle AI, Inc. is the leading provider of affordable AI-powered media management software, serving over 1,000 organizations worldwide. With a focus on making media smarter, Axle AI teams up with partners to offer innovative solutions for the industry. Our Axle MAM, Connectr and Axledit products work together to provide a complete platform for media management, search and repurposing. Backed by investments from Stadia Ventures, LAUNCH accelerator, and Quake Capital, Axle AI is a recognized industry leader. Visit us at booth N1021 at NAB to learn more, or visit our website at https://www.axleai.com/

QNAP – Axle AI video on NAS storage and MAM

Agustina Lopez Castro
Axle AI, Inc.
+1 617-702-0943
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Axle AI, a leader in AI-powered media management software (NAB show, booth N1021), has announced today that a new partner has joined their distribution network: Nuevo, a leading technology solutions provider in Saudi Arabia. As a reseller partner, Nuevo will now offer Axle AI’s cutting-edge solutions to its customers. This partnership will bring a suite of powerful solutions to the Saudi market and solve the problems of a wide range of media teams who are seeking to manage large amounts of content.

“We are excited to welcome Nuevo as our newest reseller partner,” said Sam Bogoch, CEO of Axle AI “Their expertise in providing technology solutions to the media industry makes them an ideal partner for us. We look forward to working with Nuevo to bring our cutting-edge media management software to more organizations around the world.”

Axle AI provides a comprehensive media management platform that helps organizations optimize their content management workflows, streamline media production, and accelerate delivery times. Its AI-powered software provides advanced search capabilities, metadata tagging, and media asset management, making it an ideal solution for media and entertainment companies, post-production houses, newsrooms, and corporate communications departments.

“At Nuevo, we focus on listening to customers and discovering their needs to match appropriate value propositions. With our innovative ideas, our strong team, and a strong brand like Apple, we are confident we will make a big difference in the Saudi market and this partnership is a major step towards that goal,” said Walid AlBakoush, Nuevo’s Chairman.

This partnership is expected to make a significant difference in the Saudi market, providing media teams in the region with access to Axle AI’s advanced media management software. With Axle AI, media organizations will be able to optimize their content management workflows, streamline media production, and accelerate delivery times. This promises to be a game-changer in the Saudi market, providing media teams in the region with access to cutting-edge media management software. As media technology continues to evolve, organizations must embrace innovative solutions that can help them stay ahead of the curve, and Axle AI’s software is well-positioned to meet these needs.

Through this partnership, Nuevo will leverage its extensive experience in providing technology solutions to clients across various industries to help these organizations transform the way they manage their media assets. By offering Axle AI’s solutions to its clients, Nuevo will enable organizations to achieve greater efficiency and productivity, helping them stay ahead of the curve in the rapidly evolving media landscape.

Solution components Nuevo and Axle AI will provide as a part of this initiative are as follows:

1- Axle AI, Smart Media Asset Management Solution with Artificial Intelligence and Machine Learning. Whether your media is stored on-premise (NAS or direct attached drives), in the cloud, or a mix of both, Axle AI automatically catalogs your media where you’ve already saved it. No change to your file names or folder structures and no clunky “check-in” processes are required. Searching your media has never been easier.

2- Axledit.  Cloud editing for any industry, Edit collaboratively with your team worldwide. No matter what kind of video you produce, editing in the cloud makes it fast and easy. Whether your team is on-location or across the globe, they can review while you edit for instant feedback and approval. Files can be viewed from anywhere, shared securely, and feedbacked. You can also get access to stock images and videos.

3- AxleConnectr Powerful no-code media automation production for Mac, PC, and Linux, Connectr is a fully customizable workflow that allows different media applications to talk to each other for the first time. Drag and drop to automate dozens of actions with ease, saving you time to focus on what you do best. Sophisticated design options let you know when operations are complete (or fail) with user notifications and alternate steps if things don’t work the first time. Branching workflows and sophisticated logic make even more power available.

About Nuevo

Nuevo is a newly established company with the aim to help clients across all industries with their process enhancement through a digital transformation while applying best technology practices. Having the clients at the center of their value proposition, their aim is to provide the best experience to every industry vertical through professional and dedicated resources. Learn more at https://nuevo.sa/

About Axle AI, Inc.

Axle AI – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Its solutions have helped over 900 organizations improve the way they create, share, and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis, LAUNCH accelerator, and Quake Capital. Learn more at https://www.axleai.com.

Axle AI – We make media smarter.

Axle AI and Seagate extend Smarter Media collaboration to networked on-premise storage for video, with revolutionary AI search, capacity and pricing.

Axle AI, Inc is announcing the immediate availability of its turnkey storage solution with Seagate Technology’s (NASDAQ: STX), powerful Exos® CORVAULT™ high performance, self-healing multi-petabyte storage system and Axle AI 2023 MAM, Axle Tags, and Axle Connectr workflow automation software. The combined solution includes a massive 1.7 petabytes of networked on-premise storage, plus the ability to catalog and search content based on AI-driven transcription, facial recognition, object, and logo recognition capabilities.

According to Sam Bogoch, founder and CEO of Axle AI, “Without Axle AI, it can be very time-consuming for content teams to annotate and tag their media, but with our Smarter Petabyte Plus solution, customers can index content on their Seagate Exos CORVAULT storage system automatically. In addition, the solution automatically creates low-resolution proxy media and provides a browser interface so that today’s distributed teams can access their media remotely.” The company will be exhibiting at the NAB Conference in April, booth N1021.

Smart Petabyte Plus represents a value/performance breakthrough in an industry where petabyte-scale solutions have typically cost hundreds of thousands of dollars without a fully functional MAM solution. A petabyte building block – 1,000 terabytes of storage space – is increasingly needed as today’s video production skyrockets, resolutions increase, more versions of content are produced, and more users need access to content.

The Smarter Petabyte Plus solution includes a 2U application server running a 5-user version of Axle AI 2023, the company’s ‘radically simple’ video search software. The software, which is upgradable to support hundreds of users, features a browser front end that enables multiple users to tag, catalog, and search their media files and a range of AI-driven options to automatically catalog and discover specific visual and audio attributes within those files, which are displayed as searchable metadata within Axle’s radically simple user interface. Given the large amounts of video, often multiple terabytes, accumulated in video production today, this new solution saves significant time and effort by allowing rapid search and management of those media files.

The system incorporates Seagate’s Exos CORVAULT storage system , which offers “five-nines” availability (99.999%), delivering consistently high reliability. The maximum-density 4U chassis accommodates 106 drives in only seven inches (18 cm) of rack space. It is tuned to maximize drive performance by protecting against vibrational and acoustic interference, heat, and power irregularities. Additionally, Seagate’s new VelosCT chip powers the system’s dual storage controllers, which optimizes all drive actuators in parallel, driving superior performance. At the same time, Seagate’s Advanced Distributed Autonomic Protection Technology (ADAPT) distributes data across every drive offering advanced data protection and fast rebuilds without sacrificing performance. CORVAULT also offers Autonomous Drive Regeneration (ADR) technology, which is a self-healing system that renews drives in-situ without requiring a manual drive swap. Developed by Seagate, ADR can return many drives to dependable service by reconfiguring the drive to bypass errant components. The technology also helps reduce the environmental impact of computer e-waste as ADR drives are renewed instead of discarded.

Finally, the solution includes Axle AI’s Connectr 2023 workflow automation tool, which allows a wide range of powerful workflows to be implemented. These can include copying high-res, low-res proxy media, or both to Seagate Lyve™ Cloud that can easily be set up for collaboration, archiving, or disaster recovery connected to the Smarter Petabyte Plus solution. In this way, on-premise networked and complementary cloud storage can be provided by a single industry-leading vendor – Seagate.

Pricing and Availability

The Smarter Petabyte Plus bundle is available immediately from Axle AI and its global resellers, at a price of $94,995. This includes 1.7 petabytes of enterprise disk-based storage, 40 Gigabit/sec, 10 Gigabit/sec and 1 Gigabit/second network interfaces, and ZFS filesystem access, as well as the Axle AI 2023, Axle Tags and Axle Connectr 2023 applications. Visit the axleai.com website to locate a rep covering your region. https://axleai.com/meet-the-team/

About Axle AI, Inc.

Axle AI – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Its solutions have helped over 900 organizations improve how they create, share, and store digital video content with easy-to-install, use, and afford media management solutions. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator, and Quake Capital. Learn more at https://www.axleai.com; the company will be exhibiting at the NAB Conference in April, booth N1021.

Alex Hamilton
Axle AI, Inc.
+1 415-225-1926
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Axle AI 2023 launch webinar: customer testimonial and in-depth demos

The requirements of Media Asset Management have become increasingly complex in recent years, with the proliferation of digital content and the need to store, organize, and search through vast amounts of data. To help video teams and businesses navigate these challenges, Axle AI recently hosted a webinar featuring customer Scott Salik of Carpe Canum Media, Inc, plus Sam Bogoch, Patrice Gouttebel, and Rachel Fearon of Axle AI. The session covered the latest trends in media management, AI, and the video industry, followed by a demo of key product features and a Q&A session.

The webinar began with an overview of the current state of the media industry and the challenges faced by businesses in managing their content. The speakers discussed the importance of having a comprehensive media management strategy in place, which includes not only media and data storage but also the ability to search through vast amounts of metadata quickly and efficiently. The importance of AI in automating tasks and improving workflow efficiency was a central theme.

Axle customer Scott Salik talked about how Carpe Canum Media, Inc. use Axle ai’s MAM: “What Axle allows us to do is using all their different technologies, by tagging things, by using the AI transcription. It allows us to quickly search for footage and then get that tagged and marked in a bin in Axle AI. Then to be able to get it to an editor, get the swats, the spots swapped and get it to the TV side to get it on the air. “

He also commented on giving clients access to Axel so they can tag the footage directly. That allows them to know better and faster what the client is looking for, what they like, what shots they like, what they call specific things, they’ll tag faces, etc.  “We’ll be connecting all the media access that makes it really simple. We have people over the world that access Axle and allows us to act to move really really fast. (…) I’ll sound like an old person now but I’ve been in the business for 40 years and what Axle allows me to do is to work less and work quicker and I think that’s one of the great things about it.”

One of the key takeaways from the webinar was the importance of having a flexible media management system that can adapt to changing business needs. Axle AI‘s platform was showcased as a tool that can help businesses achieve this flexibility, with its ability to integrate with existing workflows and easily scale up or down as needed.

The webinar also included a demo of key product features, including Axle AI’s advanced search capabilities and its ability to integrate with other tools such as Adobe Premiere Pro with the extensions for the Adobe Creative Cloud applications. The Q&A session provided an opportunity for attendees to ask questions about the platform and its features, with the speakers providing valuable insights and advice based on their extensive experience in the industry.

Overall, the webinar was an excellent overview of the latest trends in media management and AI, and the ways in which businesses can leverage technology to improve their operations and gain a competitive edge. I would highly recommend it to anyone interested in learning more about these topics.

“Symply is leading the storage market, with great new products like SymplySPARK Thunderbolt arrays and SimplyPERIFERY S3-compatible on premise storage. We’re delighted to be offering these bundles“

— Sam Bogoch, CEO, Axle AI

EINPresswire.com/ — Axle AI and Symply will be teaming up at NAB New York to present a joint solution for housing and managing large amounts of media content. Earlier this year, Axle launched Axledit, a revolutionary cloud MAM with integrated collaborative video editing. With today’s announcement, Axledit now extends its reach directly to hybrid cloud scenarios that include highly scalable on-premise object stores. In addition, Axle AI’s industry-leading affordable on-premise MAM is now being offered with SymplySPARK Thunderbolt storage, at prices ranging from $6,999 (48 terabytes capacity) to $12,699 (160 terabytes capacity).

Axledit’s unique collaboration features allow not only browser-based media search and review and approval by producers and clients, but also simultaneous editing sessions with a shared view of timelines. This capability is especially important in a world where remote work has become not only accepted, but the overwhelming choice of content professionals industrywide.

Pricing and availability

Axle AI-Spark bundles are available immediately, in the following configurations:

SymplySPARK Desktop 8 Bay Thunderbolt 3 RAID 48TB with 2-user Axle AI software license $6,999.00
SymplySPARK Desktop 8 Bay Thunderbolt 3 RAID 80TB with 2-user Axle AI software license $8,799.00
SymplySPARK Desktop 8 Bay Thunderbolt 3 RAID 112TB with 2-user Axle AI software license $9,999.00
SymplySPARK Desktop 8 Bay Thunderbolt 3 RAID 144TB with 2-user Axle AI software license $11,699.00
SymplySPARK Desktop 8 Bay Thunderbolt 3 RAID 160TB with 2-user Axle AI software license $12,699.00

Each configuration includes a NANUK Impact Resistant Wheeled Case, 2m Active Thunderbolt 3 cable, SymplyLOCK, and 5 Year warranty. The SymplySPARK is part of Symply’s portfolio of Tape, Disks and Cloud solutions, that are now all available from Axle AI.

Axledit is available immediately on a monthly licensed basis; the Enterprise version is required to provide integration with SymplyPERIFERY Object. Other available tiers are $10 per user per month, and $50 per user per month. Complete, private instances of the axledit cloud back end are also available on request for clients such as content studios who wish to have a ‘walled garden’ version specific to their network.

All Axledit and Axle AI 2022 products are available through Axle AI’s reseller/integrator network, featuring leading integrators such as Malaysia’s iPSB (Axle’s preferred partner in the APAC region).

About Axle AI, Inc.

Axle ai (https://www.axleai.com) – We make media smarter.  Axle ai is the recognized leader in developing radically simple media management software. Our solutions have helped over 800 organizations improve the way they create, share and store digital video content. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in video editing and media management. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator, Overkill Ventures and Quake Capital. Learn more at www.axleai.com and www.axledit.com

About Symply

Symply was founded in 2016 with a basic philosophy: design and build the best workflow-enhancement and storage solutions for the media and entertainment industry, Apple, and SMB users regardless of company size. Since then, we grew but the philosophy remains the same. Symply’s parent company, Global Distribution, continues that mission to build and design the best products, while ensuring we deliver personal attention to every customer. Headquartered in Cambridge, UK with offices in the US, Europe and Asia. Our approach allows us to think globally and act locally. Learn more at www.gosymply.com

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IBC Hall 7 D20 – Other key features of new release include the ability to catalog existing cloud and on-premise storage pools, and localized user interfaces

Adobe Inc. (NASDAQ:ADBE)

Until now, MAMs have only exported clips to Premiere Pro; with Axledit 1.2 they can collaboratively create full sequences in the MAM, and bring them as well as the associated clips into Premiere Pro.”

— Sam Bogoch, CEO, Axle AI

EINPresswire.com/ — Axle AI has launched a new panel for Adobe^® Premiere^® Pro allowing seamless export of Axledit sequences to the class-leading Adobe video editor. Version 1.2 of Axle’s revolutionary Axledit cloud-native MAM with integrated video editor is making its IBC debut at the Global Distribution stand, Hall 7.D20.

Axledit’s unique collaboration features allow not only browser-based review and approval by producers and clients, but also simultaneous editing sessions with a shared view of the current state of the timeline and playback. This capability is especially important in a world where remote work has become not only accepted, but the overwhelming choice of content professionals industry wide.

Sam Bogoch, CEO of Axle ai, said “This panel represents a new level of integration between MAMs and desktop editing applications. It represents the culmination of our collaboration with Adobe over the years. Previously, the best MAM users could hope for was to export clips to Premiere Pro, but with Axledit 1.2 they can now collaboratively create full sequences in the MAM, and bring them as well as the associated clips into Premiere Pro.”

Other key features of the new Axledit 1.2 release include:
1.Multi-language user interface – initially Spanish, French and German front ends with more languages expected over the coming months
2.Ability to catalog external S3-compatible data storage pools, including Amazon S3, Seagate Lyve Cloud and Global Distribution’s new Symply Object storage
3.Integrated speech transcription for affordable, quick location of key moments in video clips
Support for automated workflows with no-code graphical setup, via the Axle connector workflow tool.

Other key Axledit capabilities include:
   • Professional-style timeline with multiple audio and video tracks
   • High speed, interrupt-resilient uploads of huge video files
   • Effects and transitions
   • Powerful sequence versioning
   • The ability to directly import stock video content
   • Access to Axle ai on-premise and cloud media management servers

Pricing and availability

Axledit 1.2 is available immediately at www.axledit.com. Available tiers are Free, $10 per user per month and $50 per user per month. In addition, an Enterprise tier is available with a number of key features including hybrid cloud/on-premise configurations, and workflow automations. Complete, private instances of the Axledit cloud back end are also available on request for clients such as content studios who want to deploy a ‘walled garden’ version specific to their network.

All Axledit, Axle ai 2022 and Axle Connectr subscriptions and purchases are available through Axle ai’s reseller/integrator network, featuring leading integrators such as Malaysia’s iPSB (Axle’s preferred partner in the APAC region).

About Axle ai, Inc.

Axle ai (https://www.axleai.com) – We make media smarter.  Axle ai is the recognized leader in developing radically simple media management software. Our solutions have helped over 800 organizations improve the way they create, share and store digital video content. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle ai, Inc. is a privately held company; its founders have extensive industry experience in video editing and media management. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator, Overkill Ventures and Quake Capital. Learn more at www.axleai.com and www.axledit.com

Key features include ability to catalog existing cloud and on-premise storage pools, localized user interfaces, and Adobe Premiere panel – IBC Hall 7.D20

This super-accessible release brings the power of Axledit to an even wider range of users. And the ability to catalog large amounts of existing cloud storage is a game-changer”

— Sam Bogoch, CEO, Axle AI

EINPresswire.com/ — Axle AI has launched version 1.2 of its revolutionary Axledit cloud-native MAM and video editor. It will be showing the product at this week’s IBC Convention, Hall 7.D20.

Key features of the new release include:
1.Multi-language user interface – version 1.2 includes Spanish, French and German front ends with more languages expected over the coming months.
2.Ability to catalog external S3-compatible data storage pools, including Amazon S3, Seagate Lyve Cloud and Global Distribution’s new Symply Object storage
3.Integrated speech transcription for affordable, quick location of key moments in video clips
4.New Adobe Premiere Pro panel allowing one-step exports of not only media, but also full Axledit sequences directly to Premiere for final editing

Axledit’s unique collaboration features allow not only browser-based review and approval by producers and clients, but also simultaneous editing sessions with a shared view of the current state of the timeline and playback. This capability is especially important in a world where remote work has become not only accepted, but the overwhelming choice of content professionals industrywide.

Other key Axledit features include:
   • Professional-style timeline with multiple audio and video tracks
   • High speed, interrupt-resilient uploads of huge video files
   • Effects and transitions
   • Powerful sequence versioning
   • The ability to directly import stock video content
   • Access to Axle AI on-premise and cloud media management servers

Axledit 1.2 is available immediately, at https://axleai.com/axledit/

Pricing and availability

Axledit is available immediately on a monthly licensed basis. Available tiers are Free, $10 per user per month and $50 per user per month. In addition, an Enterprise tier is available with a number of key features including hybrid cloud/on-premise configurations, and workflow automations. Complete, private instances of the Axledit cloud back end are also available on request for clients such as content studios who want to deploy a ‘walled garden’ version specific to their network.

All Axledit, Axle ai 2022 and Axle Connectr subscriptions and purchases are available through Axle ai’s reseller/integrator network, featuring leading integrators such as Malaysia’s iPSB (Axle’s preferred partner in the APAC region).

About Axle ai, Inc.

Axle AI (https://www.axleai.com) – We make media smarter.  Axle AI is the recognized leader in developing radically simple media management software. Our solutions have helped over 800 organizations improve the way they create, share and store digital video content. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in video editing and media management. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator, Overkill Ventures and Quake Capital. Learn more at www.axleai.com and Axledit

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In-depth demo of Axledit 1.0

Axle AI offers an integrated solution between its Axle AI 2022 MAM and Archiware’s P5 with Data
Mover at Stand 7.D20 (Global Distribution) and 7.D05 (Archiware)

Axle AI and Archiware are announcing the deployment of dozens of
sites worldwide for Axle AI’s integration with Archiware P5 media archiving software.

Axle AI 2022, the company’s flagship AI-powered media management solution, can catalog and
tag nearly any media on any combination of on-premise and cloud storage. Featuring an all-new
user interface with a dark theme, Axle AI 2022 offers several key AI/ML features including:

1. integrated, highly affordable speech transcription ($1 per hour)
2. integrated, fixed-cost face recognition ($200 per month, unlimited hours)
3. integrated, fixed-cost logo recognition ($200 per month, unlimited hours)
4. integrated, fixed-cost object recognition ($200 per month, unlimited hours)

Simultaneously, Archiware is introducing version 7.1 of its flagship P5 software
platform, including availability of the new P5 Data Mover extension. It offers policy-based
moving and copying of archived data between tape, cloud and disk storage. This HSM-like
extension offers flexibility for any storage strategy. Data can easily be migrated or copied
between storage tiers. A migration plan runs periodically and selects data according to a
predefined age. This way, users can automatically move data from hot storage to cold storage
and in any direction they need.

Additional features in the upcoming P5 version 7.1 cater towards data security, transfer and
access. Multifactor authentication provides an added layer of security. UNC path support enables
easy access to network source and target storage. The MHL checksum manifest of LTFS archived
data ensures that the source data has been saved and recovered without any alterations.

Pricing and availability

Unlike nearly every other MAM on the market, Axle AI MAM 2022 offers the ability to run both
the main MAM server application and accompanying AI/ML services entirely on premises, in a
hybrid cloud configuration, or in the cloud. This flexibility is critical for companies wary of the
escalating costs of all-cloud SaaS environments, where charges for storage, egress, processing
and AI/ML can quickly add up to thousands of dollars per month.

In addition, the companion Axle Connectr 2022 no-code workflow automation tool represents a
breakthrough in the user-friendly, graphical creation of simple yet powerful video workflows.
Pricing for deployments Axle AI 2022 and Axle Connectr 2022 starts well under $10,000 for
perpetual licenses, and under $300 per month for SaaS licenses.

Axle AI 2022, Axledit and Axle Connectr software is available through Axle AI’s reseller/integrator
network, featuring leading integrators such as Malaysia’s iPSB (Axle’s preferred partner in the
APAC region).

About Axle AI, Inc.

Axle AI (https://www.axleai.com) – We make media smarter.  Axle AI is the recognized leader in
developing radically simple media management software. Our solutions have helped over 800
organizations improve the way they create, share and store digital video content. Axle’s radically
simple media management uniquely addresses a burgeoning need and has caught on rapidly
among video professionals in post-production, education, broadcast, corporate, sports, house of
worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI,
Inc. is a privately held company; its founders have extensive industry experience in video editing
and media management. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH
accelerator, Overkill Ventures and Quake Capital. Learn more at www.axleai.com.

About Archiware

Headquartered in Munich, Germany, Archiware GmbH is a privately held company with over
20 years of experience in data management software for backup, synchronization and
archiving and more than 18,000 licenses sold. Archiware’s software is used by thousands
thousands of media companies worldwide.
The product line includes:

• P5 Synchronize – Replicate data to ensure high availability
• P5 Backup – Back up server data to disk, tape and cloud
• P5 Archive – the MAM-like Archive to migrate data offline to disk, tape and cloud
• Pure – Essential VMware Backup
  For more information, visit www.archiware.com
  Press Contacts:
  Lana Tannir, Marketing Manager
  Archiware GmbH
  www.archiware.com
  **@ar*******.com
  +49 89 319 084 98

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Award-winning industry pro, Larry Jordan, just wrote a detailed review of our AI-powered media management software, Axle. AI. In this long form article, Larry takes a deep dive into the state of the MAM industry, what options are available to small- and mid-sized video production teams, and the ways Axle AI makes media management smarter – at an affordable price.

“Whether your media is stored on premise (NAS or direct attached drives), in the cloud, or a mix of both, Axle AI automatically catalogs your media where you’ve already saved it. No change to your file names or folder structures, and no clunky “check in” processes required.

axleai.com automatically generates metadata (labels) based on technical specs, plus supports customize metadata fields. It uses “Elastic Search” technology (similar to doing a Google search) so searches are performed using English, rather than arcane search terms.

Learn about the features of Axle AI, how Larry uses them in his own production workflow, and see specific examples of each use case in action. Also included is an interview with Axle AI CEO, Sam Bogoch, who discusses the advantages of our software and how it solves common pain points of video production teams across every industry.

Read the review here: Product Review: axleai.com Media Asset Management

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Revolutionary collaborative editing platform meets the needs of the creator economy

EINPresswire.com/ — The creator economy is experiencing explosive growth, and industry leader Axle AI, Inc. has chosen this week’s VidCon US 2022 conference (booth #1310) as the venue to launch version 1.1 of its revolutionary Axledit collaborative editing platform. Unlike traditional video editing software, but like modern document editing tools like Google Docs, Axledit runs entirely in your browser and allows real-time collaboration between team members, clients and assistants. The system also features one-click publishing of high-res rendered videos to YouTube and Vimeo, without requiring a cumbersome download and upload of media files.
 
Axle’s solutions are uniquely affordable and built for the needs of content creators, from individual editors seeking to review content with to clients and collaborators, to larger “media factory” teams.

Here’s an overview of the new features in Axledit 1.1:
 
· You can now upload entire folders, not just individual files, via drag and drop.
· It’s much faster to preview and share, as video and audio are now available via Review Links, even before they’re fully ready for editing.
· New 30-second tutorial videos (when you first login, and playable anytime via the help bubble)
· More compact list view, so you can see more items on the same size window
· New selection box for the file list
· Password protection for review links
· Archive projects to Axledit Tera, a new affordable cloud storage option based on Seagate‘s Lyve Cloud. 
• Optional on-premise gateway allows you to search and pull from large existing media repositories on network attached storage (NAS) devices.

There is a worldwide explosion of video content. In an IDC report, the market intelligence firm estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to nearly 180 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, over 500,000 video teams worldwide are responsible for editing, managing and publishing this content.

Axledit 1.1 allows the unique capability of editing and even rendering directly from archived material in the cloud. Unlike existing cloud services which only allow media to be retrieved from archive in a cumbersome, slow process, Axledit 1.1’s Tera feature offers immediate access with no egress fees allowing unlimited, realtime access to HD and 4K footage as well as high resolution images and audio files saved on Axledit Tera.

Sam Bogoch, CEO of Axle AI, said “For years, creative teams have expressed the need for a simplified and cost-efficient way to store, search and edit their content. Legacy solutions for broadcasters have been expensive and complex, but Axledit 1.1 brings revolutionary browser-based editing to everyone in the creator economy.”

Axledit provides for easy export of media, XMLs a nd EDLs to traditional editing software. The company is currently developing a panel for Adobe’s Premiere Pro editor that will allow one-button imports of media and sequences into the Premiere Pro timeline; the beta test program will begin in July and potential beta testers are invited to email in**@ax**.ai .

In addition to its booth #1310 at VidCon, directly across from Blackmagic, Axle AI will be demonstrating Axledit 1.1 at the TechCrunch Summer Party in Menlo Park, and on a global webinar with Seagate and Archiware on June 30th – signup is at https://www.seagate.com/promos/lyve-cloud-digital-media-repository-webinar/.

Pricing and Availability
Axledit 1.1 is available immediately at a starting price of $10 per user per month plus $12 per terabyte per month. A higher user tier offers additional integrations and capabilities, at $50 per user per month plus $12 per terabyte per month. Both pricing tiers include all Axledit collaborative features including multi-editor timeline editing, version locking, review and approval from mobile devices. Additional capabilities, such as cataloging large on-premise media storage with the aid of machine learning (Axle AI 2022) or automating repetitive workflow tasks and integrating third-party REST APIs (Axle Connectr) are available at additional cost.

About Axle AI, Inc.
Axle AI — We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Its solutions have helped over 800 organizations improve the way they create, share and store digital video content with collaborative editing and media management solutions that are easy to install, use and afford. Axle’s radically simple platform uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at Axledit and https://www.axleai.com.

About VidCon
VidCon US 2022 is taking place June 22 – 25, 2022 at the Anaheim Convention Center. VidCon is where the world’s leading digital creators, platform innovators, and their fans converge in one place. It’s the magic of digital media in real life!  If you love video content, you’re not alone. Like, really not alone. There are literally millions of people making, watching, promoting, and creating the future of online video content. We watch, we laugh, we learn, we grow, we argue — we live! It’s life, online. It’s a fresh, vibrant world, all its own. VidCon is the place to experience all of that online magic and wonder in real life. Creators, fans, brands — all of us together in one place! From Anaheim to Mexico City to Abu Dhabi and beyond, VidCon is a destination for all who dwell in the community of digital creators. And we want you — whether you’re a creator, a fan, a media professional, or a brand — to be part of it. Learn more at www.vidcon.com. 

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Joint solutions provide cost-effective archiving and media repurposing for video content

EINPresswire.com/ — Axle AI, the leading independent developer of media search and collaborative editing software (NAB booth N4816), and XenData, the provider of highly scalable cutting-edge data storage solutions (NAB booth N1516) , are launching support within Axle AI 2022 for XenData’s X100 active archive. The resulting combination of browser-based search, media management, AI tagging and editing platform with robust back end storage facilities is ideal for creative video, medical imaging, video surveillance and other applications with high volumes of large files.

Axle AI’s media management software is deployed at over 800 customers worldwide, including leading media companies such as Paramount, Warner Bros. and NBC Universal. The X100 is powered by XenData Archive Series software which is trusted by over 1,500 organizations in over 90 countries, including many of the world’s largest media companies. Dramatic industry consolidation over the last 18 months – with companies such as Masstech, Levels Beyond, CatDV, Primestream and DIVA being acquired – has left Axle AI and XenData in strong positions to gain market share in high-capacity media storage applications.

In addition to market changes, technology is having a rapid impact on the space. Traditionally, large media repositories have needed extensive manual tagging to make video, audio and image content searchable. Axle AI 2022 employs powerful machine learning to create rich metadata for media files, automatically. These include Axle Speech (speech transcription for $1 per hour of footage), Axle Tags (face recognition, object recognition and logo recognition), and Axle OCR functionality to extract text from images and PDFs. This opens major new market segments to the Axle AI/XenData combination, ones which would have previously required prohibitive amounts of labor to make the video searchable.

Axle AI 2022 supports server configurations with Linux and MacOS as well as Windows (via VMware). Apple’s latest Mac Studio hardware, with 10 or 20 powerful CPU cores in a compact desktop package, is an ideal low-cost engine for deployments of Axle AI 2022. The media management solution accesses the Xendata X100 via 10 Gigabit Ethernet and XenData’s XML API, for a seamless user experience across the two products.

The streamlined, elegant Axle AI 2022 user interface is accessed via the browsers of multiple users, who can search, manage and collaborate around huge media repositories without needing to know any technical details of how the back end is managed. In addition, the new www.axledit.com collaborative editing platform and Axle AI’s Premiere panel allow media to be dragged directly into the timeline of both cloud-based editing and traditional on-premise editing for Mac or Windows.

The X100 archive strongly adheres to standards. It supports writing to LTO cartridges using LTFS and writes to ODA cartridges using the Sony interchange standard. It fully supports the Microsoft security model based on Active Directory, making it easy to install in an existing Windows domain; likewise, Axle AI 2022 also supports Active Directory for user authentication.

Multiple X100 systems may be synchronized using XenData’s Multi-Site Sync service which links multiple archives in different locations, creating a single global file system accessible from anywhere. As soon as a file is archived to LTO or ODA at one location, it becomes available as a stub file within the global file system. When a user makes a change by writing, overwriting or deleting a file, that change is propagated to all locations. This provides a consistent up-to-date set of files across the entire distributed organization.

Sam Bogoch, Axle AI CEO, commented, “The design of the X100 is based on everything the XenData team have learned from the 1500+ XenData archives that have been installed worldwide. It uses a simple architecture which takes advantage of the power of today’s multi-processor servers.”

About Axle AI, Inc.
Axle AI (https://www.axleai.com) – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. It solutions have helped over 800 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital.

Axledit, a collaborative editing platform. No matter what kind of video you produce, editing in the cloud makes it fast and easy. Whether your team is on-location or across the globe, they can review while you editing for instant feedback and approval. Learn more at https://www.axleai.com

About XenData
XenData is a global provider of professional data storage solutions optimized for video and other applications with high volumes of large files. It offers cutting edge hybrid cloud solutions and highly scalable on-premises active archive systems. XenData has customers in over 90 countries, including government organizations, global media companies and other large corporations. For more information visit: www.xendata.com.

###

Axle ai contact:

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XenData contact:

Alyssa A Pingul
Marketing Specialist
XenData, Inc.
T. +1 925 464 2618
E. aa******@xe*****.com

ATTO Thunderbolt adapters, Apple Mac Studios and Axle AI media management software bundled for a powerhouse, one-stop media management and production solution

EINPresswire.com/ — ATTO Technology, the world’s premier provider of storage and network connectivity solutions, join cloud software vendor Axle AI in announcing for NAB Show 2022 the availability of high-performance media management solution bundles for 4K and 8K workflows. Available directly from Axle AI and select resellers, the bundles feature ATTO ThunderLink^® Thunderbolt™ Adapters, Apple Mac^® Studios and Axle AI’s hybrid cloud media management solutions.

These bundles represent a revolutionary new level of performance and integration for media teams who need to store, manage and repurpose large amounts of media content at highest possible speeds. Best of all, these complete solutions plug directly into a wide range of SAN and NAS networking configurations, with no custom configuration required. The companies are exhibiting at NAB’s North Hall in booths N4816 (Axle AI) and N4814 (ATTO).

There is a worldwide explosion of video content. The market intelligence firm IDC has estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to 175 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, over 500,000 video teams worldwide are responsible for capturing, editing, and managing this content, but much of it becomes difficult to leverage soon after capture; in a report commissioned by Seagate, IDC estimates that more than two-thirds of data stored is not readily searchable or available for access after initial use.

Sam Bogoch, CEO of Axle AI, said “With a return to on-premise and hybrid work, the performance of storage solutions for 4K and 8K video postproduction is more important than ever. We’re excited to be partnering with ATTO, a foundational leader in high-performance storage connectivity, and Apple to deliver the fastest possible storage solutions to address these needs.”

Tim Klein, President/CEO, ATTO Technology, said “Axle has been pioneering affordable media management for a decade now, and their new Axledit hybrid cloud gives intensive editing teams a way to collaborate remotely that wasn’t possible before. We’re happy our high-performance, low-latency storage connectivity has been added to the mix so that postproduction can work at unprecedented speed.”

Pricing and Availability

Complete solution bundles that include Axle ai 2022, Apple Mac Studio workstations, and ATTO ThunderLink Thunderbolt Fibre Channel or Ethernet Adapters are available immediately starting at $9,995. The base package includes a 10-core Apple Mac Studio, an ATTO ThunderLink 16Gb Fibre Channel adapter to plug into standard SAN environments, a two-user license of Axle ai 2022, and a two-workflow license of Axle connectr, as well as a half-day of remote installation support. Configurations that include a ThunderLink 32Gb Fibre Channel adapter, 20-core Mac Studio and/or expanded software licenses are available on request.

About ATTO Technology, Inc.

For over 33 years ATTO Technology, Inc. (https://www.atto.com) has been a global leader across the IT and media & entertainment markets, specializing in network and storage connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works with partners to deliver end-to-end solutions to better store, manage and deliver data. Learn more at https://www.atto.com and atto.com.

About Axle AI, Inc.

Axle ai (https://www.axleai.com) – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software, and more recently collaborative cloud editing software. Its solutions have helped over 800 organizations improve the way they create, manage and publish digital video content with software that is easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle ai, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://www.axleai.com and Axledit
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Axle AI, the leader in affordable media management, today announced its radically simple media management software is now a key component of country music superstar Kenny Chesney’s live tour technology.

Axle AI software has been adopted by Chesney’s video director Jay Cooper, a multiple-award-winning touring video pro who has documented Chesney’s tours for the past decade. Cooper chose Axle for quick and effective performance review and to locate specific tour moments from thousands of hours of recordings of Chesney’s sold-out concerts.

“Our Axle AI media management software accomplishes tasks like finding a special artist appearance at one of Kenny’s concerts – that previously could have taken Cooper several hours,” said Sam Bogoch, axle AI’s CEO. “With our powerful software, any highlight and any shot from any concert is almost instantly viewable.”

According to Cooper, who has documented every Chesney concert over the last decade, AxleVideo’s media management software allowed Cooper to assist Chesney in reviewing past concerts quickly to fine tune and enhance his performances. Previously, Cooper’s content organization strategy was best described as “shoeboxes & sharpies.” He stored DVDs in shoeboxes and labeled them with a sharpie by year. Now the content is catalogued digitally and meta-tagged for easy review.

“At the beginning of rehearsals for the tour, I showed Kenny how it all worked,” said Cooper. “He asked, ‘Can you find when this happened?’ I typed in his friend that came to sing at his show, the show’s location, and said, ‘Let’s look at it from camera 3.’ Boom, there it was. Camera 3, this moment in this show. Kenny said, ‘That’s super fast. That’s amazing.’”

According to Cooper, Chesney likes to use sports analogies, and says he reviews past concerts as if it’s game tape. “Kenny asks to see certain moments in concerts and sometime comments that he’s done that too often – it’s time to change it up – and other times says, ‘that really worked there! We need to do that again!’ “

Chesney’s video touring crew created a unique solution to managing a decade’s worth of video. They combined a powerful tandem of Axle’s media management software and RAID hardware from Western Digital’s SanDisk Pro division. Not only does Axle’s software automatically detect and index media—metadata included—it also encodes that media to a lower resolution for Axle’s interfaces in browsers, Adobe® Premiere Pro® panel and mobile devices. The seamless automation helps Cooper breeze through his existing workloads while on tour, but he also relies on Axle for his ambitious plan to archive Chesney’s concert history and tag the footage for future searches.

Aside from helping Chesney review and plan performances, Axle AI is used to quickly pull clips for media and promotional use. The bottom line, says Cooper, is that the Axle AI software provides Chesney and his team with a time-saving tool for repurposing his videos in the future for a number of uses.

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If you’ve got many terabytes of video storage, chances are a large portion of it is just sitting there, on hard drives, not being used. Why just stash content away when you can repurpose and breathe new life into it, maybe even get paid for it? 

Axle ai, has collaborated with Seagate Technology, a world leader in mass-data storage infrastructure solutions, to integrate the company’s Axledit Tera with Seagate Lyve™ Cloud to create a complete cloud solution for managing and editing multiple terabytes or petabytes of video content, directly from your browser. Your media is secure on Seagate Lyve Cloud; Axledit makes it easy to find and edit that material in your browser.

The Axledit Tera solution is being featured in a Seagate-Axle ai-Archiware webinar on June 30^th. The webinar will highlight a range of compelling ways you can benefit from Seagate Lyve Cloud in media and entertainment workflows.

The Axledit Tera collaboration is centered around Seagate Lyve Cloud, Seagate’s always-on mass capacity object storage cloud platform, designed to enable multi-cloud freedom without egress fees or other add-on charges. Axle ai’s Axledit is a browser-based collaborative editor that makes it easy for media teams to remotely search and manage their content from anywhere. Together, Axle ai and Seagate are broadening access to cost-effective smart media cloud solutions for the professional video community.

Axledit Tera uniquely allows editing and even rendering directly from archived material. Unlike existing cloud services which only allow HD and 4K media to be retrieved from archive in a cumbersome, slow process, Axledit Tera uses the high-bandwidth storage of Seagate Lyve Cloud for instant ongoing access at any time. In addition, Seagate Lyve Cloud doesn’t charge any egress fees, allowing unlimited, realtime access to HD and 4K footage as well as high resolution images and audio files saved on Axledit Tera.

Sam Bogoch, CEO of Axle ai, said “For years, creative teams have expressed the need for a simplified and cost-efficient way to store, search and edit their content. Legacy solutions for broadcasters have been expensive and complex, but the powerful Axle ai-Seagate solution brings revolutionary browser-based editing to the widest possible range of creative teams.”

For more information please visit www.axleai.com and Seagate

We’ve gone live with a much-improved version 1.1 of our revolutionary Axledit collaborative cloud video editing platform. The upgraded features will help video teams meet the demands of the worldwide explosion of video content.

According to a report by market intelligence firm IDC, the sum of data generated globally is set to accelerate exponentially to nearly 180 zettabytes by 2025 (one zettabyte is equal to 1 billion terabytes). A growing, double-digit percentage of this data consists of media files. Which means billions of terabytes of video that needs to be stored, searched, and repurposed.

Video teams need to work more efficiently

Over 500,000 video teams worldwide are responsible for editing, managing and publishing content with escalating pressure to produce more video faster, under tighter budgets. We created Axledit 1.1 to help video teams meet these challenges.

Axledit is a revolutionary cloud editing platform, it runs entirely in your browser and enables real-time collaboration between team members, clients and assistants. This is a big difference from traditional video editing software, as it works much like document editing tools such as Google Docs that can be accessed from any device.

The system also features one-click publishing of high-res rendered videos to YouTube and Vimeo, without requiring a cumbersome download and upload of media files.

Here’s an overview of the new features in Axledit 1.1:

• You can now upload entire folders, not just individual files, via drag and drop.
• It’s much faster to preview and share, as video and audio are now available via Review Links, even before they’re fully ready for editing.
• More compact list view, so you can see more items on the same size window
• New selection box for the file list
• Password protection for review links
• Option to download H.264 proxy media instead of high res when downloading
• Project archiving to Axledit Tera, a new affordable cloud storage option based on Seagate’s Lyve Cloud.
• Optional on-premise gateway allows you to search and pull from large existing media repositories on network attached storage (NAS) devices.

These improved features are helping teams work seamlessly together, even if they’re on opposite sides of the planet, enhancing productivity and providing huge cost savings by dramatically reducing time spent on postproduction and clunky review/approval cycles.

Now includes affordable, scalable storage

Axledit 1.1includes integration with our Tera nearline archiving based on Seagate Lyve Cloud, which allows the unique capability of editing and even rendering directly from archived material in the cloud. Unlike existing cloud services which only allow media to be retrieved from archive in a cumbersome, slow process, Axledit 1.1’s Tera feature offers immediate access with no egress fees allowing unlimited, real-time access to HD and 4K footage as well as high resolution images and audio files saved on Axledit Tera.

Axledit 1.1 is available at a starting price of $10 per user per month plus $12 per terabyte per month. A higher user tier offers additional integrations and capabilities, at $50 per user per month plus $12 per terabyte per month. Both pricing tiers include all axledit collaborative features including multi-editor timeline editing, version locking, review and approval from mobile devices. Additional capabilities, such as cataloging large on-premise media storage with the aid of machine learning (Axle AI 2022) or automating repetitive workflow tasks and integrating third-party REST APIs (axle connectr) are available at additional cost.

For more information please visit www.axleai.com/axledit.

Axle AI and ATTO Technology are working together to bundle storage and media management solutions to significantly improve performance and speed. The bundle includes ATTO’s ThunderLink® Thunderbolt™ Adapters, Axle AI’s hybrid cloud media management solutions. and an Apple Mac® Studio. The announcement comes on the heels of the highly anticipated NAB Show 2022, and the bundle is directly available from Axle AI and select resellers.

These bundles represent a revolutionary new level of performance and integration for media teams who need to store, manage and repurpose large amounts of media content at highest possible speeds. Best of all, these complete solutions plug directly into a wide range of SAN and NAS networking configurations, with no custom configuration required. The bundle will dramatically improve the performance of for 4K and 8K workflows.

A worldwide explosion of video content has created a desperate need for more efficient and cost effective media management solutions.. Market intelligence firm IDC has estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to 175 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, over 500,000 video teams worldwide are responsible for capturing, editing, and managing this content, but much of it becomes difficult to leverage soon after capture; in a report commissioned by Seagate, IDC estimates that more than two-thirds of data stored is not readily searchable or available for access after initial use.

Sam Bogoch, CEO of Axle AI, said “With a return to on-premise and hybrid work, the performance of storage solutions for 4K and 8K video postproduction is more important than ever. We’re excited to be partnering with ATTO, a foundational leader in high-performance storage connectivity, and Apple to deliver the fastest possible storage solutions to address these needs.”

Tim Klein, President/CEO, ATTO Technology, said “Axle has been pioneering affordable media management for a decade now, and their new Axledit hybrid cloud gives intensive editing teams a way to collaborate remotely that wasn’t possible before. We’re happy our high-performance, low-latency storage connectivity has been added to the mix so that postproduction can work at unprecedented speed.”

Complete solution bundles that include Axle AI 2022, Apple Mac Studio workstations, and ATTO ThunderLink Thunderbolt Fibre Channel or Ethernet Adapters are available immediately starting at $9,995. The base package includes a 10-core Apple Mac Studio, an ATTO ThunderLink 16Gb Fibre Channel adapter to plug into standard SAN environments, a two-user license of Axle AI 2022, and a two-workflow license of Axle Connectr, as well as a half-day of remote installation support. Configurations that include a ThunderLink 32Gb Fibre Channel adapter, 20-core Mac Studio and/or expanded software licenses are available on request.

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Axle AI and XenData have joined forces at NAB 2022 to combine AI powered media search and collaborative editing with highly scalable data storage solutions. By launching support within Axle AI 2022 for XenData’s X100 active archive, the companies’ are making it easier to manage and search large amounts of video.

The resulting combination of Axle Ai’s browser-based search, along with media management, AI tagging and Axledit’s editing platform with XenData’s robust back end storage facilities is ideal for creative video, medical imaging, video surveillance and other applications with high volumes of large files.

Axle ai’s media management software is deployed at over 800 customers worldwide, including leading media companies such as Paramount, Warner Bros, and NBC Universal. The X100 is powered by XenData Archive Series software which is trusted by over 1,500 organizations in over 90 countries, including many of the world’s largest media companies.

Dramatic industry consolidation over the last 18 months – with companies such as Masstech, Levels Beyond, CatDV, Primestream and DIVA being acquired – has left Axle AI and XenData in strong positions to provide high-capacity media storage applications to more companies in need of affordable solutions.

In addition to market changes, technology is having a rapid impact on the space. Traditionally, large media repositories have needed extensive manual tagging to make video, audio and image content searchable. Axle AI 2022 employs powerful machine learning to create rich metadata for media files, automatically. These include axle Speech (speech transcription for $1 per hour of footage), axle Tags (face recognition, object recognition and logo recognition), and axle OCR functionality to extract text from images and PDFs. This opens major new market segments to the Axle AI/XenData combination, ones which would have previously required prohibitive amounts of labor to make the video searchable.

Axle ai 2022 supports server configurations with Linux and MacOS as well as Windows (via VMware). Apple’s latest Mac Studio hardware, with 10 or 20 powerful CPU cores in a compact desktop package, is an ideal low-cost engine for deployments of Axle AI 2022. The media management solution accesses the Xendata X100 via 10 Gigabit Ethernet and XenData’s XML API, for a seamless user experience across the two products.

The streamlined, Axle AI 2022 user interface is accessed via the browsers of multiple users, who can search, manage and collaborate around huge media repositories without needing to know any technical details of how the back end is managed. In addition, the new axledit collaborative editing tool and Axle ai’s Premiere panel allow media to be dragged directly into the timeline of both cloud-based editing and traditional on-premise editing for Mac or Windows.

The X100 archive strongly adheres to standards. It supports writing to LTO cartridges using LTFS and writes to ODA cartridges using the Sony interchange standard. It fully supports the Microsoft security model based on Active Directory, making it easy to install in an existing Windows domain; likewise, Axle AI 2022 also supports Active Directory for user authentication.

Multiple X100 systems may be synchronized using XenData’s Multi-Site Sync service which links multiple archives in different locations, creating a single global file system accessible from anywhere. As soon as a file is archived to LTO or ODA at one location, it becomes available as a stub file within the global file system. When a user makes a change by writing, overwriting or deleting a file, that change is propagated to all locations. This provides a consistent up-to-date set of files across the entire distributed organization.

Sam Bogoch, Axle AI CEO, commented, “The design of the X100 is based on everything that we have learned from the 1500+ XenData archives that have been installed worldwide. It uses a simple architecture which takes advantage of the power of today’s multi-processor servers.”

If you’re going to be in Las Vegas for NAB 2022, stop by and say hello. Axle AI will be in booth N4816 and XenData booth N1516.

A highlight of the return to in-person conferences is the SXSW unveiling of Axledit, a collaborative cloud video editor available in Free and professional plans.

AUSTIN, TX, USA, March 11, 2022 /EINPresswire.com/ — The boom in video use for social media and marketing has been paralleled by swift migration to the cloud. As South By Southwest returns for 2022, Axle AI is publicly unveiling Axledit, a revolutionary new browser-based video editor with integrated collaboration, search, and publishing features, in booth 716, from March 13th through 16th.

Sam Bogoch, Axle AI’s CEO, said “South By Southwest 2022 marks the return of the creative community to in-person conferences, and we’re thrilled to be demoing Axledit in person for the first time.” It offers a fluid, radically simple browser interface, and user pricing tiers of Free, $10/month and $50/month. Users can sign up directly from the Axledit website. Yet it provides a level of power and control previously only available to editing solutions running on laptops and workstations. You can also export your sequences from Axledit to software like Adobe Premiere Pro, Avid Media Composer and Apple Final Cut Pro.

“What makes Axledit so intriguing” said industry expert Larry Jordan, “is that it couples a media asset management back-end with a simple video editing interface at the front. While not a replacement for a stand-alone NLE, it makes new kinds of cloud-based video collaboration possible.”

Axledit’s unique collaboration features allow not only browser-based review and approval by producers and clients, but also simultaneous editing sessions with a shared view of the current state of the timeline and playback. This capability is especially important in a world where remote work has become not only accepted, but the overwhelming choice of content professionals industrywide.

Other key Axledit features include:

• Professional-style timeline with multiple audio and video tracks
• High speed, interrupt-resilient uploads of huge video files
• Effects and transitions
• Powerful sequence versioning
• The ability to directly import stock video content
• Access to Axle AI on-premise and cloud media management servers

Direct publishing of edits to YouTube and Vimeo is another standout feature of Axledit, allowing creators to manage, edit and publish their content directly to these leading platforms without ever having to download large media files, edit them or upload finished media to the cloud. Axledit is available immediately, at www.axledit.com.

Simultaneously, Axle AI is announcing the release of Axle AI 2022, its flagship AI-powered media management solution which can catalog and tag nearly any media on any combination of on-premise and cloud storage. Featuring an all-new user interface with a Dark theme, Axle AI 2022 offers several key features including:

1. Integrated, super-affordable speech transcription ($1 per hour)
2. Integrated, fixed-cost face recognition
3. Integrated, fixed-cost logo recognition
4. Integrated, fixed-cost object recognition

Together, Axledit and Axle AI 2022 offer a complete solution to the needs of remote media teams who capture, edit, search and repurpose large amounts of video.

Pricing and Availability

Axledit is available immediately on a monthly licensed basis. Available tiers are Free, $10 per user per month and $50 per user per month. In addition, an Enterprise tier is available with a number of key features including hybrid cloud/on-premise configurations, and workflow automations. Complete, private instances of the Axledit cloud back end are also available on request for clients such as content studios who wish to have a ‘walled garden’ version specific to their network. All Axledit and Axle AI 2022 products are available through Axle AI’s reseller/integrator network, featuring leading integrators such as Malaysia’s iPSB (Axle’s preferred partner in the APAC region).

About Axle AI, Inc

Axle AI (www.axleai.com) – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Our solutions have helped over 800 organizations improve the way they create, share and store digital video content. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in video editing and media management. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator, Overkill Ventures and Quake Capital.

Learn more at www.axleai.com and www.axledit.com

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The Angel Invest Boston podcast is featuring axleai.com CEO Sam Bogoch. Axle AI’s software helps media teams remotely search and manage their video content.

BOSTON, MA, USA, December 2, 2021 – Sal Daher’s Angel Invest Boston has featured Axle AI CEO Sam Bogoch in an interview podcast that has just gone live. Axle AI’s software helps media teams remotely search and manage their video content, and integrates closely with tools from Adobe, Avid and Dropbox among others. Axle AI is proving essential in the shift away from workflows based on hard drives and over-the-shoulder editing collaboration, and towards browser-based “work from anywhere” capabilities that have become mandatory across media teams.

The podcast is online now at https://www.angelinvestboston.com

Axle AI has been able to raise over $480,000 on the Republic³ platform, and now has over 1,000 investors in addition to key investments already made by Jason Calacanis, Stadia Ventures and Quake Capital. To date, the company has raised $1m and is now raising a $1.5m priced venture capital equity round.

In the wide-ranging interview, Bogoch and Daher discuss the ins and outs of equity crowdfunding, and his experiences working with Republic.com, one of the top Reg. CF/Reg. A+ platforms. They touch on the disruptive impact of equity crowdfunding and its opportunity to provide a whole new tier of funding for startups, whether in technology, lifestyle brands or healthcare. They also talk about the massive needs for storage and software in the rapidly growing media space, and how Axle AI has been able to able to meet a variety of challenges through its rise to leadership in the industry.

According to Bogoch, “The people doing video work actually have very similar roles and workflows, whether they work at a church, a sports arena, a political campaign or a major brand. They’re the people bringing the camera and gear, capturing the key footage, bringing it back on hard drives, editing it, and reviewing it with colleagues. So the work itself is very consistent.” That commonality across what appears to be a very diverse set of customers has been essential to driving Axle AI growth. Customers include Madison Square Garden, NBC Universal, Paramount, and Coca-Cola among many name brands.

About Axle AI:
Based in Boston, Axle AI, Inc. is making media smarter. The company is the recognized leader in developing radically simple software for remote media access and search. It solutions have helped over 700 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company has raised over $1m to date; its investors include Jason Calacanis, Stadia Ventures and Quake Capital as well as over 1,000 investors on the Republic.co platform. More information at https://axleai.com and equity crowdfunding at http://republic.co/axle-ai.

About Sal Daher:
Sal Daher is an angel investor who invests in technologies that set Boston apart. Sal is a syndicate lead and podcast host at Angel Invest Boston Podcast. After immigrating to Boston as a child and attending Belmont High School, he studied engineering at MIT and Stanford. Decades of work in international finance followed. Starting in the early 1990s, he invested in a handful of ventures founded by friends and acquaintances. Now a full-time angel investor and investment syndicate lead focusing on early stage biotech. he led the angel round for SQZ Biotech, now public, and was an early investor in Gelesis, Inc. which is going public via SPAC to promote the sale of its FDA-cleared weight loss treatment. He is a member of Walnut Ventures and MIT Angels.

Sam Bogoch
Axle AI, Inc.
+1 415-225-1926

New Windows version of #NoCode workflow tool significantly broadens market

Today at Adobe MAX, axle ai, the leader in bringing radical simplicity to video search and collaboration, announced availability of Connectr 2021, its revolutionary NoCode software for automating media workflows, for Windows, MacOS and Linux.

The software is available for all 3 platforms and is shipping immediately. Pricing starts at $3,895 for a MacOS version supporting up to 4 concurrent workflows, with one day of professional services for workflow design included. In addition to the all-new Windows support, the new version of Connectr adds greater capability and simplified operation, such as multi-button selection menus and progress bars.

Dave Seedall, VP of Technology of Revolt TV was able to replace a complex media management and workflow solution from a European vendor originally costing more than $200,000, with a simple, affordable axle cpoonnectr 2021 solution costing less than $10,000. During the transition the COVID-19 pandemic forced a significant shift to offsite, virtual operations for Revolt. That shift was facilitated by the automated workflows powered by Connectr, as well as axle ai’s browser-based media management application.

“We’ve been really impressed with how robust and flexible Connectr is, and are already looking forward to taking further advantage of its open systems benefits and almost limitless connectivity,” Seedall added. Other prominent examples of Connectr users include Spanish telecom integrator Telefonica and leading Italian broadcaster MediaSet.

The NoCode Trend Comes To The Video Industry

“We want to give users the ability to set up their own powerful media workflows, on all the major computing platforms” said Sam Bogoch, axle ai’s CEO. “Our industry has lacked a truly open, cross-platform workflow tool priced affordably enough to achieve broad adoption.” Until now, media producers have had to either hire programmers to write custom code, buy more expensive and proprietary solutions tied to a specific application such as Telestream’s Vantage (transcoding) or IBM’s Aspera Orchestrator (file transfer), or, very often, do without. “With Connectr 2021, axle ai is putting a powerful workflow solution into the market at an affordable price, and opening it up to resellers and integrators as well as end users. It’s also offered to OEM partners who may license and relabel under their own brands,” Bogoch said.

The video industry has hundreds of highly capable specialist vendors and a handful of larger companies with broad product lines. Typically, integrating an automated workflow involving two or more of these vendors is beyond reach for most customers, blocking access to greater efficiencies across the entire media creation process. Connectr 2021 is intended to break this deadlock, allowing multi-way connectivity and integration to propagate over time, well beyond the footprint of single-vendor solutions.

Visual Front End

The Connectr 2021 software includes a graphical front end, Connectr Designer, which makes constructing workflows a simple drag-and-drop process. Software and hardware vendors, integrators and other technically proficient customers are able to create their own modules to plug into Connectr 2021, becoming part of a large and rapidly growing workflow ecosystem. Modules can either be shared for free on open source code repositories, or compiled and sold commercially by vendors. This cross-vendor ecosystem supports a wide range of interfaces, from REST APIs to Java code and command lines. It also supports notifications via either email or SMS messaging.

Connectr 2021 works seamlessly with axleai.com 2021, the company’s flagship remote work solution for video teams. Integrations for the combined platform include panels for Adobe® Premiere® Pro, After Effects®, Photoshop®, Illustrator® and InDesign®, where assets can be searched, selected and imported into each of the host Creative Cloud® applications on Mac or Windows.

“More than ever before, creative teams are collaborating from remote locations and need powerful media workflows,” said Sue Skidmore, head of partner relations for Adobe video. “Creative Cloud users appreciate seamless solutions such as those from axleai.com that make it easy to tap into assets, regardless of location.”

About Adobe MAX

Adobe MAX (October 26-28, 2021) is a free, virtual, and global creativity conference designed to refuel creative passions, inspire, educate, entertain, and foster relationships across the global creative community. Featuring more than 400 sessions, keynotes, technology sneaks and workshops from creative luminaries, inspiring celebrities, musicians and like-minded peers, Adobe MAX offers endless opportunities for seasoned creative pros, students, and hobbyists to take their creative skills to the next level. Notable speakers and presenters featured throughout the conference this year include Chloe Zhao, Kenan Thompson, Henry Golding, Tilda Swinton, Bryan Cranston, Aaron Paul, Casey Neistat, Young Thug and Imagine Dragons, among others.

About axleai.com:

axleai.com (https://www.axleai.com) is the recognized leader in developing radically simple media management software. Its solutions have helped over 700 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axleai.com’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. axleai.com is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator (also a customer, Quake Capital and Stadia Ventures. Learn more at https://www.axleai.com/

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Companies will join forces to provide integrated media management, workflow and AI/ML solutions

Boston-based Axle AI, the software company enabling remote work for video teams, announced that it has acquired Noscos, a developer of AI/ML solutions for video and images based in Riga, Latvia. Backed by Overkill Ventures, Noscos has developed groundbreaking face recognition and logo recognition software tools, as well as intuitive user interfaces for training these tools on large datasets. While Axle AI had previously developed its own in-house face recognition libraries and also worked with Microsoft’s Video Indexer technology, they chose to first partner with Noscos and then acquire the company, its developers and IP based on the clear advantages of Noscos’s solution. Noscos’s cofounder Arturs Sprogis, PhD is joining Axle as Senior R&D manager, heading up a merged team of developers based primarily in Latvia.

There is a worldwide explosion of video content. The market intelligence firm IDC has estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to 175 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, approximately 400,000 video teams worldwide are responsible for capturing, editing, and managing this content, but much of it becomes difficult to leverage soon after capture; in a report commissioned by Axle AI’s partner, storage company Seagate, IDC estimates that more than two-thirds of this data is not readily searchable or available for access after initial use.

Axle AI has integrated Noscos’s powerful technology with its Axle AI 2021 media management and Connectr 2021 workflow automation tools, so that video creation teams can easily make hundreds of terabytes or even petabytes of their footage searchable without high costs or complex training. A further benefit of the Axle AI solutions is that they make remote access to high-res media workflows, via web browsers, practical for the first time. This represents a major step forward for many media teams who are having to adapt to an unprecedented amount of remote work in 2020 and 2021.

NOSCOS’s technologies, to be rebranded as Axle Faces, face recognition, (available now) and Axle Logos (available later this year) have several clear advantages over AI/ML toolsets from large-scale cloud providers like Microsoft, Google and Amazon. These are:

1. The option to run on local hardware controlled by the customer, or in the cloud, or in a hybrid solution.
2. Fixed monthly cost, leading to much lower solution cost when compared to cloud providers which typically bill per hour of footage processed.
3. Fewer security concerns, as sensitive footage does not need to be sent to a cloud provider over the public internet.
4. Simple, intuitive browser user interface for training and evolving the AI/ML model to cover additional faces, or to improve performance with an existing set of faces over time.

Given the vast amounts of video – often many terabytes – that can be accumulated by a video team in even a single shoot, this system allows rapid search and management of those files over time. Axle AI’s software also includes a range of plug-in panels for Adobe’s Creative Cloud application suite software, including Adobe Premiere Pro, Adobe AfterEffects, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. These panels allow creative team members on any Mac or Windows laptop to directly search, access, and download media files wherever they are located.

Sam Bogoch, CEO of Axle AI, said “Adding Noscos to the Axle AI team gives us an even stronger machine-learning capability behind the transformative solutions that we’re delivering to the video industry.” A Republic-sponsored panel webinar on investment in the creator tools space at 2PM ET today, Thursday 9/9, will feature Bogoch along with with founders of two other media-related investments on the Republic.co platform, Curastory and Nedl. Signup for the event is at https://lu.ma/republic-tools.

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About Axle AI, Inc.

Axle AI (https://axleai.com) – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software for media teams. Its solutions have helped over 700 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle AI’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr.

About Noscos

Noscos (http://www.noscos.com) is a leading face recognition platform technology provider for the media industry, based in Riga, Latvia. Noscos is part of a promising new wave of EU-based AI/ML startups using machine learning to address key needs in media and broadcast market segments. Noscos’s investors include Latvia’s Overkill Ventures, a leading regional venture capital firm, and Denmark’s Adevo, a media solutions company addressing the needs of Scandinavian brands and advertising firms; NOSCOS also received a grant from Google’s Digital News Initiative. Noscos has also partnered with Axle AI on proposals that have been accepted at the prestigious STADIEM and MediaMotor tech accelerators. Noscos is now a wholly-owned subsidiary of Axle AI, Inc.

Remote ‘smarter media’ workflows allow 60-person post production team to work effectively throughout COVID transition; Axle AI software replaced legacy MAM.

Ever since the pandemic started, many of us have been working from home. At Pie Town Productions, a 25-year-old TV production company based in North Hollywood, they’ve been working from “home” for over two decades. That’s because they produce many of the well-known house renovation/flipping programs on HGTV, including House Hunters, Flip or Flop, Flipping 101 with Tarek El Moussa, and Christina on the Coast. The company is one of Greater LA’s most successful and prosperous reality shops.

Yet even Pie Town had to adjust when COVID-19 obligated everyone to “shelter in place,” forcing the vast majority of its staff to work remotely. Fortunately, they had implemented Axle AI software to manage all their media, which comprises 100 terabytes of online/work-in-progress clips stored on Avid NEXIS Pro shared storage, and another 200 terabytes of near-line data on a NAS (network attached storage) system. Axle’s web-based user interface is engineered to be accessible from anywhere on any device. Further, Axle enables them to select clips from low-resolution proxy media, with final rendering occurring back on the servers, to avoid having to transfer huge files back and forth during postproduction sessions.

“With Axle in place, we can now all look at the same clip, at the same time,” explains Dana Besnoy, Pie Town’s SVP of Post Production. “Axle has connected us in a way we didn’t realize was possible when we all started scampering out of the building at the start of the pandemic.”

Pie Town has a very busy schedule, shooting three to five full episodes of House Hunters per week in addition to its local productions. In all, they produce about 200-300 episodes of reality and lifestyle programming per year. The raw footage is copied to the NAS at the end of each shoot, and Axle AI automatically generates a low-res proxy, which is then available to the entire team. In all, between 40 and 60 Pie Town employees access Axle AI on a daily basis.

“This allows all of our departments to access and review media with their needs in mind. Production can review for camera/audio concerns and/or crew feedback. Story can get a head start on their string out. And Post can access clips needed for transcription,” notes Besnoy. “Axle has been a great tool for tying us all together.”

Like many post houses, Pie Town’s post production workflow uses Avid Media Composer 2018 as their nonlinear editor, with the editors working in a fully Mac environment, and must accommodate a wide variety of original camera formats. “We’re able to accept almost any format that comes from the field; we accept any Sony camera, any Canon camera. Most of our internal equipment is ENG-style workhorse and digital cinema.

Not surprisingly, Pie Town has been leveraging media asset management (MAM) technology for some time now. They were pioneers with Apple Final Cut Server and, when that product’s development was terminated, they transitioned to another MAM for nearly a decade. However, notes Besnoy, that approach hit a roadblock, because the high operating costs and user complexity were a bad match for their needs, and maintaining it was getting more difficult over time. “We made the easy decision to switch to Axle; we have millions and millions of digital assets that we need to maintain as an ongoing, growing, organic digital library, and transitioning to Axle just made sense,” she explains. “It’s user-friendly; straight out of the box, it works; setup was seamless and transitioning and transferring our assets from our old MAM to Axle took under a week.”

“Axle has been a great MAM solution for us; we’ve been using it for about a year now, and our user base tends not to be highly technical, so the UI of Axle is perfect for them,” she observes. “I’ve gotten many compliments from our users that its ease of use is superior to our previous MAM.”

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Axle AI (https://axleai.com) – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Its solutions have helped over 700 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple software uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. You can invest in Axle AI on Republic through Sept. 27th – republic.co/axle-ai.  The company is also exhibiting at next week’s virtual TechCrunch Disrupt conference. Learn more at https://axleai.com and Connectr.

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Sometimes when you’re editing you need an extra video clip or motion graphic to improve or elevate the video. That’s why we’ve built a stock media integration that allows you to drag and drop clips into your sequence and use royalty-free.

The stock library includes over 2 million images, videos, and graphics that are ready to use and can be dragged and dropped into your sequences.

How to Add Stock Media to Your Video

Adding stock video, images, motion graphics, and backgrounds to your videos is easy:

• Select Stock Media and Graphics from the hierarchy to browse what’s available
• In the stock list on the right, type text in the Search Bar and press enter to see results matching your search
• Select a category of stock in the Category Dropdown to the right of the search bar, such as Images, Video, or Motion Graphics.
• In the editor, when you find a stock clip to use, drag and drop it from the stock list to your sequence

We’re working on expanding the amount and types of elements available to use. If there’s a specific type of element you would like added, let us know!

To start editing for free and give the stock media feature a try, click the button below:

This month, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.
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This week, let’s take a closer look at audio files in Axle…

Axle ai makes it radically simple… to see a visual display for audio files

As well as video files, most Axle users have many other types of files in their system, including audio files. When viewing an audio file, Axle shows a waveform which presents a very useful visual display for the audio files. This makes it easy to browse audio files of different lengths and helps users create precise subclips for export to their editor. As with any file in Axle, users can apply custom metadata to any audio files as well as adding timeline based comments. Users can also process audio files with Axle speech to create an editable, timestamped and exportable transcript file. 

Investing in this revolutionary video company might be a “right place, right time” investment.

Axle AI stands out in the equity crowdfunding arena for several reasons; chief among them is that this is a company generating strong revenue. Their client list is impressive, consisting of notable organizations including NBC Universal, Warner Bros, the NY Yankees, and In N’Out Burger among hundreds of other paying customers.

Tech industry titan Seagate noticed, which led to a groundbreaking collaboration now underway.

What garners all this interest and energy? There are about 400,000 teams worldwide who shoot and edit video, a number expected to grow to 600,000 by 2024. Almost every company, brand and venue is ramping up video creation to reach their audience. Yet the tools to pull together the right content for editing are often as basic as loose hard drives, Post-It notes and the odd spreadsheet.

With a major push from 2020’s COVID experience running clear through to present day, video is on its way to becoming the primary medium of communication for the world’s 7+ billion inhabitants. Meanwhile, machine learning can now transcribe video quickly as well as analyze, in depth, nearly any type of video content.

Axle AI has grabbed an early lead in enabling small, agile teams who shoot all this video to search and manage their material, by leveraging the power of artificial intelligence and an easy-to-use browser front end.

Industry heavyweight Jason Calacanis has invested $100k through his LAUNCH! accelerator, and recently Stadia Ventures, North America’s leading sports tech accelerator, also invested $100k.

Other investors include Quake Capital ($150k) as well as strong list of industry-savvy angel investors including media guru Randi Zuckerberg, Google’s Tejpaul Bhatia, Silicon Valley NAS pioneer Larry Boucher, and media tech analyst Mike Vorhaus.

Overall investor enthusiasm is clear; Axle AI’s 2020 Republic Reg. CF equity crowdfunding campaign was oversubscribed, and this year’s raise has already exceeded the 2020 total.

Adobe obviously sees the emerging, growing value in the video space as well through their planned acquisition of Frame.io in a $1.3 billion all-cash deal announced today (source: Bloomberg) . axleai.com’s CEO Sam Bogoch, a tech veteran and recognized media software expert, sees nothing but energy and excitement ahead in the video space and his company’s unique role in that space.

Investors interested in getting in on this round are invited to inspect the offering.

The Axle AI equity crowdfunding campaign – https://bit.ly/3j10mX2

The Axle AI official corporate website – https://axleai.com/

About Axle AI

Axle AI makes media smarter. Axle AI is the recognized leader in developing radically simple media management software. Their solutions have helped over 700 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle AI’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications.

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This month, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI ai with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.
This week, let’s talk about adding another layer of protection to media…

Axle AI makes it radically simple… to create watermarks

Axle has a variety of tools to help users protect their media, including the option to add a watermark to proxy files. A watermark can be created out of any image with a transparent background. Watermarks are most easily added to proxies when they are first being created from the original media. Existing proxies can be re-made to include a watermark, but the best time to talk with us about including a watermark is before your initial installation.

At Axle AI we’re known for our AI-powered video search and remote access software, but we have another great tool in our belt. Connectr is a workflow automation application that is totally separate from Axle. It requires almost no coding and can integrate with just about any third-party application to automate routine repetitive tasks that chew up time but don’t generate revenue.

Radically simple integration between Axle AI and Connectr

Connectr workflows can start in a number of ways; they can be triggered manually, scheduled, and also controlled from within the Axle AI interface. Administrators can link their Axle AI and Connectr systems via the Admin Pages and enable permissions to let users run Connectr workflows from Axle AI. Once enabled, users can start workflows from the Action Menu. By selecting “Send to Connectr” in the dropdown menu, users can trigger any active workflows in the connected project for chosen files or folders.

This summer, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, let’s cover a key component in Axle…

Axle AI makes it radically simple… to work with proxy files

An important piece of Axle AI is our use of low-resolution proxy files. Axle creates h.264 proxies of all your original media, making it fast and easier to view media from any web browser. There are several default proxy settings, such as location and resolution, that can be customized for your system. By default, the size of a proxy file is about five to ten percent of the original file size, and any system can be set to process higher-resolution proxies. It’s important to take this into account when planning your designated proxy storage for your Axle library. Adding a watermark to your proxies is an available feature for your Axle library that is typically done when the system is first installed.

For more information please visit https://axleai.com/features and axleai.com/axledit

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Video capture is growing crazy-fast, and while storage leaders like Seagate offer robust technologies for storing media, they realize their creative customers often lack the tools to easily tag and search that media. That’s why we’re excited to announce our product collaboration with Seagate, which can make your media smart, accessible, and way more organized.

Our new Smart Media bundles let you choose from a slate of new and innovative storage products from Seagate and manage your video content with axleai.com’s media management software, speech transcription, and facial recognition.

“Together, Axle AI and Seagate deliver even greater value by offering scalable solutions helping media and entertainment professionals access and use mass data at scale at the speed of their business.”

— Jeff Fochtman, Senior Vice President of Marketing at Seagate Technology

With our effective, easy-to-learn media navigation system and Seagate’s unique data storage solutions including the new Lyve Cloud, businesses can greatly reduce the time spent searching for relevant media, deciding where to move that media, and locating and reusing it at a moment’s notice.

“Seagate’s latest mass capacity storage solutions simplify how data is securely captured, aggregated, transported, and managed,” said Jeff Fochtman, senior vice president of marketing at Seagate Technology. “Together, Axle AI and Seagate deliver even greater value by offering a set of scalable solutions that help media and entertainment professionals access and use mass data at scale at the speed of their business.”

Learn more about the Axle AI and Seagate partnership at axleai.com/seagate

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Solutions cover full Product range from Seagate’s Lyve Mobile, Lyve Cloud storage-as-a-service platform, and direct attached storage

Why just stash content away when you can repurpose and breathe new life into it while improving productivity and ROI with powerful search tools? Seagate Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, and Axle AI, the leading independent vendor of media search software, have joined forces to provide complete solutions not only to store, but also manage and provide instant user access to many terabytes or petabytes of video content. Your media is safer on Seagate storage; Axle AI’s software makes it easily findable as well.

The new collaboration is centered around the Seagate® Lyve™ edge-to-cloud mass storage platform, designed to offer a coherent data storage architecture extending from on-premise removable media through industry-leading cloud storage-as-a-service (STaaS), all from a single trusted vendor. Axle AI’s software is a browser-based front end that can be used across multiple storage devices and services, making it easy for media teams to remotely search and manage their content from anywhere. Together, Axle AI and Seagate are broadening access to cost effective smart media solutions for real world applications.

There is a worldwide explosion of video content. The market intelligence firm IDC has estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to 175 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, approximately 400,000 video teams worldwide are responsible for capturing, editing, and managing this content, but much of it becomes difficult to leverage soon after capture; in a report commissioned by Seagate, IDC estimates that more than two-thirds of data stored is not readily searchable or available for access after initial use.

Video files have become large and numerous, while ongoing capture is so pervasive that most content storage requires a hybrid cloud strategy. Ideally, the most immediate media is captured on solid-state drive (SSD) and hard disk drive (HDD)-based storage solutions and then transferred to a cloud infrastructure allowing remote access and global search. This is ideally suited to Seagate’s new Lyve offerings, which span a wide range of media use cases with powerful and affordable capabilities.

Seagate and Axle AI have entered into a broad-ranging solutions agreement where a full range of Seagate products and services will now be offered by Axle AI in conjunction with their own media indexing, tagging, and search software. These joint solutions include:

1. Seagate direct attached SSD, HDD, and RAID solutions
2. Seagate’s Lyve Mobile solutions
3. Seagate’s Lyve Cloud STaaS

Each configuration includes an instance of Axle AI 2021, the company’s browser-based remote media search software. The software includes a browser front end allowing multiple users to tag, catalog and search their media files, as well as a range of AI-driven options for automatically cataloging and discovering specific visual and audio attributes within those files.  For instance, audio tracks can be automatically transcribed, with the resulting transcript immediately searchable in the timeline; likewise, Axle AI provides face recognition with integrated training for new faces over time. The modular nature of the system supports additional plug-ins for object and logo recognition, and identification of sports highlights. The software can be used to create distributed team workflows for storage pools that would otherwise be siloed and hard to search.

Given the vast amounts of video – often many terabytes – that can be accumulated by a video team in even a single shoot, this system allows rapid search and management of those files. The software also includes a range of plug-in panels for Adobe’s Creative Cloud application suite software, including Adobe Premiere Pro, Adobe AfterEffects, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. These panels allow creative team members on any Mac or Windows laptop to directly search, access, and download media files wherever they are located.

Sam Bogoch, CEO of Axle AI, said “For years, creative teams have expressed the need for a simplified and cost-efficient way to store, search and manage their content. Legacy solutions for broadcasters have been expensive and complex, but these powerful Seagate-Axle AI bundles manage to bring state-of-the-art AI and MAM (media asset management) capabilities to the widest possible range of creative teams. They work at nearly any scale, from terabytes of storage on set, to petabytes of storage in the cloud.”

“Seagate’s latest mass capacity storage solutions simplify how data is securely captured, aggregated, transported, and managed,” said Jeff Fochtman, senior vice president of marketing at Seagate Technology. “Together, Axle AI and Seagate deliver even greater value by offering a set of scalable solutions that help media and entertainment professionals’ access and use mass data at scale at the speed of their business.”

Pricing and Availability

Pricing ranges from $995 for a two-drive direct attach RAID configuration, $19,995 for larger network storage hardware deployed solution configurations, to $10 per-month, per-terabyte including Seagate’s Lyve Cloud storage-as-a-service solution. All bundles feature Seagate’s unmatched value, performance, and data security, with a search and management layer provided by Axle AI 2021.

About Seagate
Seagate Technology crafts the datasphere, helping to maximize humanity’s potential by innovating world-class, precision-engineered data storage and management solutions with a focus on sustainable partnerships. A global technology leader for more than 40 years, the company has shipped over three billion terabytes of data capacity. Learn more about Seagate by visiting www.seagate.com or following us on Twitter, Facebook, LinkedIn, YouTube, and subscribing to our blog.

About Axle ai, Inc.

Axle ai (https://axleai.com) – We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Its solutions have helped over 700 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr.

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This summer, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.
This week, let’s cover a key component in Axle…

Axle AI makes it radically simple… to work with proxy files

An important piece of Axle AI is our use of low-resolution proxy files. Axle creates h.264 proxies of all your original media, making it fast and easy to view media from any web browser. There are several default proxy settings, such as location and resolution, that can be customized for your system. By default, the size of a proxy file is about five to ten percent of the original file size, and any system can be set to process higher-resolution proxies. It’s important to take this into account when planning your designated proxy storage for your Axle library. Adding a watermark to your proxies is an available feature for your Axle library that is typically done when the system is first installed.

Quidich, in Mumbai, benefits from Axle AI’s leading-edge remote video search technology; Axle AI retains Yogesh Sardana to grow and manage India business.

MUMBAI, INDIA, June 24, 2021 – EINPresswire.com – Axle AI, the company whose slogan is “Making Media Smarter” has announced a high-profile customer win at Quidich Innovation Labs, a technology firm specializing in media tech for sports broadcasters. “It’s pretty exciting in that it’s helped us build a new vertical of our business, with stock footage. It’s a time saver for everyone, especially our clients” said Rahat Kulshreshtha, Founder and CEO of Quidich. “Now, what earlier took us 4 or 5 hours – where somebody needed footage from a particular location, area or monument – now takes us a matter of minutes. Earlier, all that footage was sitting on hard drives in our office – now, it’s available to anyone across the globe with high efficiency”.

In addition, Axle AI have hired Yogesh Sardana, a seasoned industry professional with over a decade’s experience representing Promise, Quantum and Tata Elxsi. Also based in Mumbai, Sardana is expected to rapidly build Axle AI’s partner and customer network throughout India.

Axle AI is browser-based hybrid cloud software that helps teams access, search and collaborate with locally-stored or cloud media, and handle a mix of local and remote workflow seamlessly. The product’s AI-driven features include automated speech transcription and face recognition, with other capabilities under development. Custom tags are also supported so that tagging by editors, producers and assistants can be employed to complement the automated AI-based tagging. Other features include high-speed file transfer capabilities, integrated transcription for video and audio, and support for a wide range of professional camera formats.

The company also offers Connectr AI, a highly modular no-code workflow builder for media automation. Together, axleai.com and Connectr ai are often deployed instead of complex, monolithic MAM solutions that have been far too expensive for most media teams to adopt. Unlike MAMs, axleai.com and Connectr AI work with existing file organizations, formats and storage (both on-premise and cloud) to ensure maximum flexibility for creative media organizations. The products have seen strong demand in sports teams and venues, corporate, university, religious and government applications in addition to traditional broadcasters.

“We’re excited to have the highly positive feedback from our customer at Quidich, and by bringing Yogesh Sardana on board we continue to accelerate adoption of our revolutionary media platform in the Indian market”, said Axle AI CEO Sam Bogoch.

View our interview with Quidich’s Founder Rahat Kulshreshtha on our YouTube Channel

###

About Axle AI, Inc.

We make media smarter. Axle AI is the recognized leader in developing radically simple media management software. Our solutions have helped over 700 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and http://www.connectr.ai.

About Quidich

Quidich is a technology company based in Mumbai, India. They provide special camera solutions for the sports broadcast industry to enhance the storytelling of live productions. Combining cameras on drones, buggies and four-point systems with Augmented reality solutions and optical player tracking, Quidich has been known for introducing new and innovative solutions for broadcasters. Having filmed with their drones across the globe, they have now created a huge bank of drone based stock footage that is now fully enabled by axleai.com. Clients can now access stock footage of locations within a few minutes of the request to bring beautiful aerial imagery to their productions. More at http://www.quidich.com

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At Axle AI we’re known for our AI-powered video search and remote access software, but we have another great tool in our belt. Connectr is a workflow automation application that is totally separate from Axle. It requires almost no coding and can integrate with just about any third-party application to automate routine repetitive tasks that chew up time but don’t generate revenue.

Radically simple visual workflow design with Connectr 2021

Let’s look at some more elements of the Connectr interface. In the project table, users can add new workflows, or copy existing workflows, to a project. This is where you can name your workflow and see details of the workflow components. A cool feature here is “Show Data Flow Visualization” which displays a visual indicator that the workflow is running.

Variables in a Connectr workflow help store and transmit data between units or workflows within a project. The variable tab is where users can add or remove variables, create new units based on your variables and apply variable data to units.

In June we’ll be taking a closer look at the elements that make up a Connectr project, starting with the interface. The main areas in the Connectr interface are the workbench and project panel. The workbench is where you can assemble the elements of your workflow and run it. The project panel is the main control center for your workflows. From here you can find units to bring into the workbench, add information, set variables and add triggers to customize how your workflow will run.

Want to see it in action? Check out our latest full length Connectr demo here, or join us for an upcoming live Axle AI info and training session with our team – our next session is Friday, June 18th at 1PM EST. You can register on our events page.

At Axle AI we’re known for our AI-powered video search and remote access software, but we have another great tool in our belt. Connectr is a workflow automation application that is totally separate from Axle. It requires almost no coding and can integrate with just about any third-party application to automate routine repetitive tasks that chew up time but don’t generate revenue.

Radically simple visual workflow design with Connectr 2021

Connectr 2021’s graphical interface enables users to build automated workflows using a sequence of building blocks, called units, that either trigger an action or process a file. While users can build totally customized workflows from scratch, Connectr comes with a number of predefined workflow projects that can be tailored for your own environment. Workflows can initiated automatically, by events such as dates/times, emails or database updates, or can be run manually from within the Connectr interface. Like Axle AI, Connectr is available for Mac and Linux.

For April, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely. This week, let’s talk about different types of media in Axle AI…

Axle AI makes it radically simple… to work with non-video files

Axle AI is known for “radically simple video search,” but we don’t stop at video! Axle supports a wide range of media file types from images and audio files to PDFs. Axle creates different preview types depending on the original file format; for example, PDFs appear as a thumbnail preview of the first page, and in player view you can preview each page of the document. Audio files feature a waveform preview. For Microsoft Office, Adobe InDesign and text documents, a thumbnail preview is not generated, but users can still create and search by custom metadata fields for these types of files.

This spring, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

?This week, let’s talk about logos…

Axle AI makes it radically simple… to customize your axle system with your logo

The Axle AI logo on the login screen is a familiar sight to most users. Did you know that logo, and the one on your homepage, can be customized for each of your axle users? Admin users can add the logo for your organization in place of the default axle logo, or set different logos for different departments or clients so each user has an axle interface customized for them. Logos can be customized for light and dark mode, and easily changed in the Appearance tab of the Administrator pages.

This month we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.
?
This week, let’s talk about using wildcard searches…

Axle AI makes it radically simple… to find metadata

Axle’s metadata fields and advanced search panel help users create nearly endless search parameters for their media. Sometimes, however, it’s helpful to search for something as simple as whether a chosen field has data or does not. This is where wildcard searches come in handy – by using an asterisk in place of data in the advanced search panel, users can easily find media files where a chosen metadata field is either populated, or empty.

axleai.com, the leading independent vendor of remote search and management software for video teams, is presenting at the prestigious DPP Innovation Week event.

BOSTON, MA, USA, April 14, 2021 /EINPresswire.com/ — Axle AI, the industry leader in remote video search tools for teams, will participate in this week’s DPP Innovation Week with a presentation on Thursday, April 15th at 5:30PM BST. Innovation Week brings content creators with suppliers providing cutting edge technologies for the media and broadcast industries. Over the course of five days, the event will feature over 100 companies presenting both their newest developments and discussing the current marketplace through a series of three-minute presentations.

Neil Blake, axleai.com’s EMEA Business Development Manager, will be presenting on the company’s latest innovations in video search through the use of AI and machine learning. axleai.com’s flagship software, Axle AI 2021, combines remote, proxy based access with face and object recognition capabilities as well as transcription, helping media teams who would have previously used basic manual tagging processes for their media libraries. axleai.com’s companion Connectr workflow application is a no-code automation tool for media workflows, with an easy to use graphical front end.

“This Spring’s Innovation Week brings together the leading broadcasters and cutting edge technology creators, helping to advance the entire industry.” says Neil Blake, “We’re thrilled to showcase our newest developments at the event.”

axleai.com’s talk will take place on Thursday, April 15th at 5:30PM BST/12:30PM ET and 9:30AM PT as part of a series of Media Processing and Content Enrichment presentations. The event starts daily at 4PM BST; you can register for free and replay past events at www.thedpp.com/dpp-innovation-week.

About Axle AI

axleai.com, Inc. is the recognized leader in developing radically simple software for remote media access and search. It solutions have helped over 650 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management and workflow tools uniquely address a burgeoning need and have caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company’s investors include Jason Calacanis, Quake Capital and Stadia Ventures. More information at https://axleai.com

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World’s leading sports tech accelerator brings spotlight to media search startup and Future of Work for Video segment

BOSTON, MA, USA, April 1, 2021 — Axle AI, the leader in bringing radical simplicity to video search and collaboration, announced that it has received an investment from the prestigious Stadia Ventures, a sports venture capital firm and accelerator based in St. Louis. The investment, as well as a recent rash of acquisitions in the Future of Work for Video space (9 in the last 2 quarters, with acquirers including Apple, Quantum and Telestream) highlight Axle’s leadership in this rapidly growing market segment.

Founded in 2012, Axle’s mission has always been to provide radically simple, affordable media search software that works within standard web browsers and supports nearly any type of local and cloud storage. During 2020, the rapid adoption of remote work in the media industry due to COVID-19 has meant tremendous growth of the Future of Work space for media applications and uptake of the company’s software, which has now been deployed at over 650 sites worldwide.

In addition, Axle AI’s new SaaS pricing options, with bundles starting as low as $395 per month or $495 per month for leasing deals including HPE or Apple application server hardware, have brought on a new wave of adopters who are able to manage and search their high-resolution media via web browser for the first time. Cloud and hybrid cloud deployments of the software are also increasingly common, as the company’s Linux VM (virtual machine) version can be run in a number of cloud and private network environments.

In 2020, Axle announced a series of key partnerships with publicly-held storage vendors including NetApp, Dropbox and Infortrend, and privately-held vendors such as Qumulo, Spectralogic, Symply, Galileo Digital ACNC, and mLogic. The company has also rolled out integrations with the three major video editing platforms – Adobe Premiere Pro, Avid Media Composer and Apple Final Cut Pro X – representing a formidable Future of Work ecosystem for the video industry.

Industry analyst Larry Jordan said: “axleai.com made its initial mark by providing easy to use, extensible and shareable media asset management (MAM) software for media creators. But, as the acquisition by Quantum makes clear, the market is far bigger than just M&E. The world tells stories using pictures. Every company in every industry is shifting to visual communications using digital images. As the numbers of visual images we need to label, track and share explode, companies like Axle AI become even more valuable and necessary.”

“We are thrilled to welcome the Axle team to the Stadia family of companies”, said Joe Pimmel, Managing Director of Stadia Ventures. “At a time when video content in sports and eSports is being produced at massive scale, Axle’s simple and scalable approach will lend itself to strong growth opportunities. We look forward to working closely with Sam and his colleagues.”

“Stadia Ventures’ investment is strategic”, said Sam Bogoch, CEO of Axle AI. “It clearly demonstrates the importance of the Future of Work for Video space, and the strategic importance of Axle AI’s core video search and workflow automation offerings”

###

About axleai.com:

Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. Its solutions have helped over 650 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in sports, post-production, education, broadcast, corporate, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator (also a customer) and Quake Capital. Learn more at https://axleai.com

About Stadia Ventures:

Launched in 2015, Stadia Ventures is an early-stage venture capital firm that focuses on sports and esports companies. In addition, Stadia runs the Stadia Accelerator program, where up to 10 companies per year are selected to complete a rigorous 14-week program focused on strategy and business development. With 12 completed cohorts and over 50 portfolio companies, Stadia has grown from humble beginnings in St. Louis to become the leading global innovation hub for sports-related entrepreneurs and industry partners.

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For March, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of axleai.com with one thing in common: they all make it easy for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, let’s look at two ways to track activity in axle…

axleai.com makes it radically simple… to monitor activity in your axle database

When working with media in axle, it can be helpful to know what’s going on behind the scenes. The main axle interface features a collapsible status panel, found in the bottom right of the axle window. This panel gives users insight into back end processes like file transcoding, archive status, uploads and proxy creation. Standard users can use this tool to monitor current processes and keep aware of any errors.

There’s another layer of monitoring available to system administrators: the Logs Section of the Administrator Pages provides a detailed activity history, helping admins track user activity in the axle system.

For more information about how axle ai ca make it easy and transparent you activity tracking, please visit www.axleai.com/features/

For March, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.
?
This week, let’s look at two ways to track activity in Axle…

Axle AI makes it radically simple… to monitor activity in your Axle database

When working with media in Axle, it can be helpful to know what’s going on behind the scenes. The main Axle interface features a collapsible status panel, found in the bottom right of the Axle window. This panel gives users insight into back end processes like file transcoding, archive status, uploads and proxy creation. Standard users can use this tool to monitor current processes and keep aware of any errors.

There’s another layer of monitoring available to system administrators: the Logs Section of the Administrator Pages provides a detailed activity history, helping admins track user activity in the Axle system.

It’s a new year and we have even more features to share with you in 2021! This month, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.
?
This week, let’s cover how Axle integrates with one of our archive partners…

Axle AI makes it radically simple… to archive with Spectra Logic

Axle AI has a direct integration with Spectra Logic archive, enabling users to archive to BlackPearl via RioBroker software. By creating a RioBroker agent within Axle, users can select media to archive directly from the Axle interface. Users can take advantage of the power of BlackPearl’s internal disk cache with access to the huge range of Spectra Logic libraries on the back of BlackPearl.

“One of the benefits of Axle and BlackPearl is the use of the disk cache to radically speed up the archiving process.” – Neil Blake, EAME Sales

Major industry shift as competitor Square Box Systems (CatDV) is acquired by Quantum (NASDAQ: QMCO)

Upstart axleai.com is now the leader in storage-agnostic media search software, after Quantum Corporation’s announcement yesterday that they have acquired industry veteran Square Box Systems, developers of CatDV MAM software. Founded in 2012, Axle’s mission has always been to provide radically simple, affordable media search software that works within standard web browsers and supports nearly any type of local and cloud storage. During 2020, the rapid adoption of remote work in the media space due to COVID-19 has meant rapid uptake of the company’s products, which have now been deployed at over 650 sites worldwide.

In addition, Axle AI’s new SaaS pricing options, with bundles starting as low as $295 per month including HPE or Apple application server hardware, have brought on a new wave of adopters who are able to manage and search their high-resolution media via web browser for the first time. Cloud and hybrid cloud deployments of the software are also increasingly common, as the company’s Linux VM (virtual machine) version can be run in a number of cloud and private network enviroments.

Quantum’s acquisition of Square Box is part of a larger M&A trend in the Future of Work space for media, where two significant deals – Smartsheets acquiring Brandfolder for $155m, and Apple acquiring Spanish video search company Vilynx for a rumored $50m – occurred earlier this quarter. Yet buttressed by its recent business successes, Axle AI is committed to remaining independent.

In recent months, axleai.com has announced a series of key partnerships with publicly-held storage vendors including NetApp, Dropbox and Infortrend, and privately-held vendors such as Qumulo, Spectralogic, Symply, Galileo Digital ACNC, Cloudian, mLogic and Backblaze. The company has also rolled out integrations with the three major video editing platforms – Adobe Premiere Pro, Avid Media Composer and Apple Final Cut Pro X. Put together, it’s a formidable Future of Work ecosystem for the video industry.

Industry analyst Larry Jordan said: “Axle AI made its initial mark by providing easy to use, extensible and shareable media asset management (MAM) software for media creators. But, as the acquisition by Quantum makes clear, the market is far bigger than just M&E. The world tells stories using pictures. Every company in every industry is shifting to visual communications using digital images. As the numbers of visual images we need to label, track and share explode, companies like Axle AI become even more valuable and necessary.”

axleai.com’s growing list of hardware and software partnerships will no doubt be a strategic asset as it benefits from the rapid rise of video collaboration (heightened by much more remote work during the COVID pandemic), increasingly powerful AI and ML technologies to search and manage that video, and the emergence of 5G and satellite networks that make high-speed connectivity more widely available.

The company’s platform consists of 3 core products:

• axleai.com 2020.2, its flagship remote video search tool featuring browser access and integrations with leading video editing tools
• Connectr, its breakthrough workflow tool that lets teams create timesaving automations via drag-and-drop
• ascribe.ai, its integrated speech transcription product that makes large amounts of video searchable easily

“Yesterday’s announcement is an industry watershed”, said Sam Bogoch, CEO of axleai.com. “It clearly demonstrates the relevance and strategic importance of video search and workflow automation, while demonstrating to both storage and application companies why they should have a strong and committed partner in this space going forward. We believe we’re ideally positioned to be that partner.”

About Axle AI

axleai.com, Inc. is the recognized leader in remote search software for video. Its Future of Work solutions have helped over 650 media organizations improve how they create, share and store digital video content with software that’s easy to install, use and afford. Axle’s radically simple remote search, workflow automation and transcription uniquely addresses a burgeoning need and has caught on rapidly among video professionals in sports, post-production, education, broadcast, corporate, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company’s investors include Jason Calacanis and Quake Ventures. More information at https://axleai.com

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This month, we’re highlighting some of our team’s favorite features- some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common- they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, let’s look at a different way to view and browse your media in Axle…

Axle AI makes it radically simple… to sort and browse your media by metadata

Quickly browse your media and relevant, customizable metadata fields by using the list view feature in Axle. An icon in the top right of the interface allows you to toggle between our traditional grid style proxy view and the list view, which features the ability to add columns of selected metadata along with the proxy thumbnails. Users can sort their chosen folder or search results by any of these metadata columns, helping you quickly filter and search through your media.

Want to see it in action? We’ll be hosting an upcoming virtual product demo to cover this and other features on Tuesday, November 10th and Wednesday, November 11th. Register on our events page and check out our latest full length demo here.

Company shows remote work solutions for media teams, starting at 2 lakh

axleai.com, the industry leader in affordable remote workflows and video search, are making their Indian debut appearance at Broadcast India’s 2020 virtual show starting today. During the three-day event, Axle AI will be highlighting their Axle AI 2020.2 flagship product, demoing their Connectr AI workflow automation app, and showcasing new integrations for Adobe Creative Cloud applications. The software, which performs many of the tasks of expensive enterprise MAM software, is priced from 2 lakh for a 2- user system.

Axle AI is browser-based software that helps teams access, search and collaborate with locally-stored or cloud media, and make a seamless transition from in office to remote work. Other features include high-speed file transfer capabilities, integrated transcription for video and audio, and support for a wide range of professional camera formats.
You can register for the free event via the link at https://axleai.com/events/ to visit Axle AI and other exhibitors and attend virtual sessions for the media, entertainment, sports and education industries. The Axle AI team will be available for live chat and online meetings throughout the show.

“As a US-based organization with a UK-based EMEA headquarters, we’re excited to have this opportunity to present our revolutionary media platform to the Indian market”, said Axle AI CEO Sam Bogoch. “We look forward to introducing our affordable remote access and video search tools to a new audience at Broadcast India.”

About axleai.com

axleai.com, Inc. is the recognized leader in developing radically simple software for remote media access and search. Its solutions have helped over 600 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle AI’s radically simple remote access, media management and transcription uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company’s
investors include Jason Calacanis and Quake Ventures. More at https://axleai.com

About Broadcast India

The Indian broadcast market is on the cusp of a major transition. With an overlap and convergence driving the world of telecom, cloud, mobile, media and entertainment; the global pandemic has led the industry to start afresh in many ways. The period will serve as an opportunity to create digital experiences that will redefine the way information is shared, while allowing the community to engage in new and unique ways. This digital edition shall continue to serve as the only effective platform for showcasing the next-gen technologies. With its theme: In focus, In Demand, the event will feature a good mix of technical sessions, technology showcase & networking. Join us, digitally to experience this edition!

This fall, we’re highlighting some of our team’s favorite features- some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common- they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

For the next few weeks we’ll be covering some of the more advanced options available to our admin users:

Axle AI makes it radically simple… to customize your end user experience

We make system administration as radically simple as our search tools! Creating and managing new or existing users only takes a moment. By using our templates, large numbers of users can be managed at one time. Axle AI enables admins to entirely customize the end user experience behind-the-scenes, allowing users to work with their media without any frustrating delays due to heavyweight and complex management tools getting in the way.

Want to learn more about how to use Axle AI as an administrator? We’ll be hosting a live demo at 1PM EDT today – you can regsiter for this and other events at https://axleai.com/events/.

For October, we’re highlighting some of our team’s favorite features- some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common- they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

Last time we talked about creating new users – now let’s cover how to apply permissions to multiple users…

Axle AI makes it radically simple… to create permissions sets for groups of end users

Depending on your workflow, you might want to set different permissions for each end user; or, you may want to apply one set of permissions for multiple people. Administrators can take advantage of our template feature to apply permissions to multiple users easily. In the Users page of the admin menu, you’ll be able to save any new set of user permissions as a template and apply them to new or existing users one at a time or in groups.

Want to see more of the admin capabilities and other features in Axle AI? We’re hosting a live product demo tomorrow at 1PM EDT- register at axleai.com/events/

This month, we’re highlighting some of our team’s favorite features- some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common- they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, let’s cover how…

Axle AI makes it radically simple… to make your PDF’s searchable

Axle AI lets you view proxy versions of PDF files, view individual pages of multi-page PDFs, and create metadata tags to find your files quickly. With our new OCR tool for PDF, Axle AI helps you convert all of your PDF files into searchable text. You can browse the text of an individual file and search across multiple pages for phrases or keywords, or search through your entire media library with our advanced search tool.

Want to see it in action? We’ll be hosting an upcoming virtual product demo to cover this and other features we love in Axle on September 30th. Register on our events page and check out our latest full length demo here.

This month, we’re highlighting some of our team’s favorite features- some you may know about, and some you may not! These are different aspects of axle ai with one thing in common- they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, let’s cover…

axle ai makes it radically simple… to filter your media by file type

While video may take up most of your hard drive space, most teams have a variety of assets, including still images, audio, PDFs and the like in their portfolios. axle’s flat folder capability makes it easy to find content based on file type and avoid having to dig through multiple folders to find your content quickly. Simply choose your search terms, then choose video, audio or images to filter out superfluous content and get you to exactly what you’re looking for, fast.

Want to see it in action? We’ll be hosting upcoming virtual product demos to cover this and other features we love in axle next Wednesday, September 30th. You can register for this and other upcoming events at https://axleai.com/events/

This fall, we’re highlighting some of our team’s favorite features- some you may know about, and some you may not! These are different aspects of Axle AI with one thing in common- they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, I’d like to show exactly how we can help solve your media management problems.

Axle AI makes it radically simple… to search and work with your media in Adobe Premiere Pro

While Axle’s tagging and bin tools will get your editors off to a quick start, it’s inevitable that you’ll need to find more content once you’re working in Adobe Premiere Pro. That’s where the Axle panel comes in handy. This plug-in for Premiere Pro enables you to search all of your Axle catalogs, preview clips and then download them directly into the Projects panel-without having to leave Premiere Pro. Access the panel on your local network in-office, or remotely using our secure remote access tool.

See it in action…

To see more feature videos visit our site: https://axleai.com/academy/ We’ll be adding new features every week.

NAS and SAN configurations offer remote access, industry-leading price performance

Media software vendor axleai.com is teaming up with AC&NC, a leader in on-premise data storage, to offer two turnkey solutions aimed at the video and broadcast industry. The two bundles, priced at $17,995 and $37,995, represent complete solutions including all the hardware required to store large amounts of media content, as well as the remote access and search software and server platform that makes accessing that storage hardware as easy as possible.

• JetStor^® NAS-axleai.com bundle, $17,995, includes a JetStor XN8012R 2U NAS with 10 Gigabit connectivity and 140 terabytes of usable capacity, as well as a 5-user Axle AI 2020 system on a 1U appliance with remote access, a suite of Adobe Creative Cloud panel integrations (Premiere Pro, AfterEffects, Photoshop, Illustrator, InDesign) and FCPX integration.
• JetStor SAN-Axle AI bundle, $37,995, includes a JetStor 824iXD 4U SAN dual controller unit with 340 terabytes of usable capacity, as well as a 5-user Axle AI 2020 system on a 1U appliance with remote access, a suite of Adobe Creative Cloud panel integrations (Premiere Pro, AfterEffects, Photoshop, Illustrator, InDesign) and FCPX integration.

Both bundles include all the software and hardware connectivity to permit browser-based remote access, remote file upload and download, and a range of review and approval workflows for in house and external participants.

axleai.com 2020 software features:

• integrated remote access tools including browser-based search, upload and download
• support for a wide range of Adobe Creative Cloud applications and workflows, including Premiere Pro, Photoshop, AfterEffects, Illustrator and InDesign
• integrated speech transcription for video and audio assets, and OCR for photo and document assets, massively improving searchability without labor-intensive tagging
• optional modules supporting native Avid and image sequence workflows, increasing Axle AI’s attractiveness in the high end of the post production market.

“Our flagship video search software, paired with remote access tools, have been helping teams maintain their workflows as more and more organizations make the move to remote work during Covid-19. Our new Adobe panels take this one step farther, enabling video editors to efficiently and easily collaborate on media projects while working from home.” said axleai.com CEO Sam Bogoch, “With Axle AI, any web browser connects your entire media library to your Adobe product suite.”

The JetStor XN8012R 2U NAS and JetStor 824iXD platforms are designed for enterprises of all sizes that demand storage that is robust, blazingly fast, and yet economical. “AC&NC’s arrays have always been popular with media and entertainment,” said Gene Leyzarovich, president of AC&NC, “but by partnering with axleai.com, we’re now offering the industry a next-generation value proposition. Our bundled solutions offer full control and management over media stores ranging from small libraries to massive troves, all with unequalled simplicity. Moreover, all content is rapidly available via remote access, which is critical for today’s work environments.”

About Axle AI

axleai.com, Inc. is the recognized leader in developing radically simple software for remote media access and search. Its solutions have helped over 600 media organizations improve how they create, share and store digital video content with software that’s easy to install, use and afford. Axle’s radically simple remote access, media management and transcription uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company’s investors include Jason Calacanis and Quake Ventures. More information at https://axleai.com

About AC&NC

AC&NC™ meets the evolving needs for data storage, protection, and management. We leverage leading technologies to offer high-value solutions for NAS, SANs, clouds, and hyper-converged infrastructures (HCIs). Since 1994, our customers have spanned virtually every industry, and range from Fortune 500 enterprises to small- and medium-sized firms.  We support environments from data centers and clouds to branch offices and remote sites. Our expertise and sourcing in storage products, including all-flash and hybrid storage, allow us to provide the best pricing on the market. More information at https://acnc.com

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Powerful, affordable Pro option lets Avid editors tag, search and transcribe in a browse

Axle AI, an industry-leading developer of software that makes video searchable, has announced a new Pro option for its axleai.com 2020 software that supports Avid’s Media Composer professional editing software. With the new Axle AI 2020 Pro module, Avid editors now have the powerful new capability of accessing both native Avid media and a wide range of other media remotely, through any standard web browser. This type of collaborative workflow has rapidly taken over from traditional in-person editing work since the advent of COVID-19, and is likely to remain a fixture in the industry moving forward. Axle AI 2020 already provides workflows for Adobe’s Premiere Pro CC application and Apple’s Final Cut Pro X.

In addition to cataloging and natively representing the Op-Atom media, Axle AI 2020 Pro also includes the capability to export AAF sequence files to the Media Composer editor, so that collections of subclips from within axleai.com can be directly placed on the Media Composer timeline. In addition, the software creates low-resolution H.264 proxies of MXF Op-Atom media which can then be processed by a range of available AI analysis engines supported in axleai.com 2020, including Axle’s own Axle Speech cloud service and third party AI services such as Microsoft’s Video Indexer (for face recognition, object recognition and onscreen character recognition) and Speechmatics’ transcription engine.

Sam Bogoch, CEO of Axle AI, said “It has always been our mission to bring the power of remote video search, collaboration and transcription to an ever-wider group of creative teams. Avid’s Media Composer software is a flagship solution used broadly by top editors in Hollywood as well as the wider broadcast industry. We’re delighted to introduce support for this application and its file formats and workflows” The software works with Avid’s Nexis shared storage systems as well as with a wide range of third party NAS and SAN storage. It also includes integrated upload and download capabilities for moving large media files to and from remote locations.

axleai.com’s systems are installed at over 600 postproduction teams worldwide, including at dozens of prominent national and regional broadcasters. Gerry Field, Vice President of technology at American Public Television, said “Axle made it possible to get a system appropriately scaled for what we need, and for the resources that we have. The two equal parts are cost and complexity. There are a lot of asset management products in the market that, particularly for my needs, are tremendously overbuilt. We needed something that could be installed easily and give us access, quickly, to the content that we need to see.” I was able to get it spun up and operational inside of three days and get Axle AI into the adoption cycle.”

A recent article highlighted APT’s remote workflows: www.tinyurl.com/aptcovid. Axle AI is also hosting a panel discussion on “Remote video workflows under COVID – what’s working and what isn’t” together with its cloud storage partner Backblaze on Thursday, June 18th at 1PM ET – register at http://www.tinyurl.com/axleaibb. Gerry Field will be joined by Scott Salik of Youngevity (both teams use Axle ai and Backblaze) to discuss their strategies and toolsets for adapting to remote work. Finally, investment in axleai.com is now available to individual investors via Republic; http://republic.co/axle-ai.

Pricing and Availability

The axleai.com 2020 Pro solution is available from $4,750 for two users including one year of remote access and software updates. The software is available to run on either MacOS or Linux servers; the Linux version can also be run as a virtual machine in a Windows Server environment. In addition, one free hour of Axle Speech transcription is included and additional hours can be purchased in blocks of 10 hours ($19.00) and 100 hours ($170.00). Subscription Interfaces to Microsoft Video Indexer AI-based tagging and Speechmatics transcription engines are available at additional cost.

About Axle AI:

Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 600 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator (also a customer) and Quake Capital. The company is also open to individual investors via equity crowdfunding on Republic at http://republic.co/axle-ai. Learn more.

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Cross-platform app from Axle AI designed to easily support standard media tools

Axle AI, the leader in bringing radical simplicity to video search and collaboration, announced immediate availability of Connectr.AI 2020, the latest version of its revolutionary new software which lets media teams automate workflows via a drag-and-drop graphical user interface; no programming skills required. These teams are typically at broadcasters, postproduction houses, corporate settings, universities, non-profits, and houses of worship. All frequently have a need to automate any combination of ingest, transcode, web publishing and archiving steps to accelerate workflow and reduce the amount of manual labor required in the face of increasing amounts of media being handled.

The software is available for MacOS and Linux (the Linux version can also be run as a virtual machine on Windows), and is shipping immediately. Pricing starts at $3,895 for a MacOS version supporting up to 4 concurrent workflows, with one day of professional services for workflow design included. The new version of Connectr adds greater capability and simplified operation, such as multi-button selection menus and progress bars. Examples of Connectr users include Spanish telecomm integrator Telefonica, leading Italian broadcaster MediaSet, and NextVR, a California-based leading-edge sports VR company.

The new 2020 release of Connectr includes a number of major enhancements:

1. interactive user interface widgets for menu selection, progress bars and more
2. improved support for FTP file transfers including upload and download functionality
3. enhanced image processing support including the ability to apply filters
4. tighter integration with the company’s flagship Axle AI 2020 video search application, including support for operations on subclips

Open cross-platform workflow, for everyone

“We want to users the ability to set up their own powerful media workflows” said Sam Bogoch, Axle AI’s CEO. “Our industry has lacked a truly open, cross-platform workflow tool priced affordably enough to achieve broad adoption.” Until now, media producers have had to either hire programmers to write custom code, buy more expensive and proprietary solutions tied to a specific application such as Telestream’s Vantage (transcoding) or IBM’s Aspera Orchestrator (file transfer), or, very often, do without. “With Connectr, Axle AI is putting a powerful workflow solution into the market at an affordable price, and opening it up to resellers and integrators as well as end users. It is also offered to OEM partners who may license and relabel under their own brands,” Bogoch said.

The video industry has scores, if not hundreds of highly capable specialist vendors and a handful of larger companies with broad product lines. Typically, integrating an automated workflow involving two or more of these vendors is beyond reach for most customers, blocking access to greater efficiencies across the entire media creation process. Connectr.AI 2020 is intended to break this deadlock, allowing multi-way connectivity and integration to propagate over time, well beyond the footprint of single-vendor solutions.

A cross-vendor ecosystem

The Connectr.AI 2020 software includes a graphical front end, Connectr Designer, which makes constructing a workflow a simple drag-and-drop process. Software and hardware vendors, integrators and other technically proficient customers are able to create their own modules to plug into Connectr, becoming part of large and rapidly growing workflow ecosystem. Modules can either be shared for free on open source code repositories, or compiled and sold commercially by vendors. The system supports a wide range of interfaces, from REST APIs to Java code and command lines. It also supports notifications via either email or SMS messaging.

Axle AI is encouraging development of Connectr Modules from companies who offer the following:

· Ingest software and hardware
· Playout servers
· NAS and SAN storage
· QC software
· Artificial intelligence/Machine learning tools
· Transcoding software

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About Axle AI:
Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 600 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator (also a customer) and Quake Capital. Learn more at https://axleai.com; The company is also available for investment via equity crowdfunding on Republic at https://republic.co/axle-ai.

Up until now, the collaboration tools for video mostly focused on work after the video was edited, and not the actual editing process. But the editing process is where the majority of time is spent, and thus where the majority of time savings is possible.

That’s why we built the platform — to accelerate the editing process and create the most value for video creators. We built the multi-user video editor from the ground up so that anyone can see the edits as they are made, make changes, and all be on the same page.

In the video editor, two editors can edit a sequence at once, sharing the work and seeing each other’s changes in real-time. Or, open someone else’s sequence, copy the clips you need, and paste them into your own. You can also lock your sequence to prevent anyone else from accidentally making changes. You have full control over your edit and the level of sharing.

For more information about the collaborative video editor, click here.

The full editing workflow, streamlined.

Post production involves many steps, and we built the platform to address each of those steps and keep things moving as fast as possible.

Teams can upload footage and other files from anywhere in the world, using our accelerated multi-part uploader. Pause and resume uploads, reorder them, and even rename/move files while they are being uploaded.

Assistant editors, producers, and clients can log footage, pull selects, apply custom metadata, and tag files that are automatically sorted into Collections. The media organization process can happen from anywhere, simultaneously.

The editor (or multiple editors) can edit using a web browser and everyone will see the updates in real time. We built our collaborative video editor to be easy to use, fast, and light-weight enough to run in a browser.

If the editor wants to use their own editing program like Adobe Premiere or Final Cut Pro X, they can start with the rough cut made in the cloud, export an FCP XML or EDL, and work on their own machine. A producer on the west coast (without any of the footage on their computer) can make a rough cut of the interview selects they want, and the editor on the east coast (with the footage) can download the cut and begin working. Imagine no more shipping drives back and forth!

The video editor includes multiple filters and transitions, supports video and images with alpha channel, and renders effects live for smooth playback. We’re always adding more filters and transitions, so if you don’t see one you want, let us know!.

For review, share the cut in a secure Review Link for external clients to comment and approve. Your coworkers can also comment directly in the sequence, which you’ll see pop up live as they create them. For more information about sharing and review, click here.

Once the edit is done, export it and the render engine will create a final video file for you. Then you can Publish it to an endpoint linked to your account like YouTube.

Everyone on the same page

With the platform as your single source of truth, everyone on your team (including your clients) will be on the same page. Everyone sees the same content, the same metadata, the same edit, and the same exports, from anywhere in the world, in their web browser.

Try it for free and let us know what you think! We’re constantly improving the platform and adding new features, filters, transitions, publishing destinations, and more. We’d love to hear how you’d like to see the platform evolve!

American public television works from home on syndicated content using a browser interface

When the staff of American Public Television, like many media companies, faced the prospect of abruptly working from home due to coronavirus measures, they were ready. APT is a syndicator; a leading non-profit organization whose mission is to find, curate, license, and distribute content to public television stations. Operating with a modest staff, they’ve amassed a current and legacy catalog of hundreds of series and single-event programs encompassing documentaries, education, travel, performance, news and current affairs programs ranging from Lidia’s Kitchen to Rick Steves’ Europe to Doc Martin and Midsomer Murders. 

Just a few years ago, APT’s workflows were tied to physical media like tapes and hard drives.  Upon implementing Axle AI, they were able to economically transition to a browser-based, shared media workflow. So, when recently faced with COVID-19 work restrictions, they were able to swiftly navigate to a distributed approach almost overnight.  “Axle AI, as well as some of the other key network technologies we’ve implemented, like VPN and cloud storage, were the difference between being disconnected totally from our business due to COVID-19, and being able to operate nearly at regular capacity.” says APT Vice President of Technology Gerry Field.

A better way to screen

APT began to transition to digital distribution and file-based workflows, with the goal “to turn our screening rooms into ingest rooms, and move our screening functions right onto everybody’s desktop”.  Put off by the cost and complexity of MAM systems they investigated, Field and his team opted for Axle AI’s budget-friendly software, which takes advantage of industry standards and cost-effective storage to simplify networked video workflows.

If content comes in as files, great; if it comes in as tape, we ingest, and in either case create proxies for screening through Axle,” Gerry continued. Now, he added, “Anything being submitted to us is coming in as a file in a broadcast format.  We’ve broken away from limited on-prem ‘silos’ we had before, and extend access to more content at the desktop regardless of the location. Of course, this same capability has made it possible for us to handle the switch to a fully-remote workforce, which would have been unthinkable previously.”

Designed for easy adoption 

“Most of all,Axle made it possible to get a system appropriately scaled for what we need, and for the resources that we have. The two equal parts are cost and complexity. There are a lot of asset management products in the market that, particularly for my needs, are tremendously overbuilt. We needed something that could be installed easily and give us access, quickly, to the content that we need to see.” I was able to get it spun up and operational inside of three days and get Axle AI into the adoption cycle. From there the biggest challenge was getting some of the people used to going to a screening room to screening in their browser, and building their confidence.” 

The fact that Axle is not technically demanding was very important: “APT has good talented and technically aware staff but we’re not the kind of company that has a deep engineering department, or a stable of editors” Gerry added. “I could possibly do deeper, more interesting things with a more expensive system, but my experience with things like that is they sound good, but wind up being a boat anchor.”  

Expansion and growth   

As APT moves to a new public television member station interconnection system, Axle has been integrated with APT back-end business systems, so licensing and media access rights information are linked to Axle. “That’s important as APT owns very little programming; it’s almost all licensed for distribution under contracts. Under the new system, “material comes into our cloud, is synced from our cloud to local storage and Axle makes proxy copies for screening and tracking.” 

Gerry has seen APT’s use of Axle AI grow, especially for review of underwriting spots and to help suppliers in negotiating with underwriters. “In addition to full length programs, we’re now including promos, sizzle reels, clips, and other promotional material related to the program.” Gerry said the staff is now using Axle to make programming notes, “extending desktop screening access to collaboration and sharing comments about the content as well.”

Radically Simple Resonates

Gerry cites Axle’s ‘radically simple’ principle as a key reason for adopting it. “It’s one of the things that got me interested. That, and the experience and credibility of the founders in both developing media asset management systems and knowing how they were actually used.” Both of those factors paid off for American Public Television, letting them affordably do more, expand their capabilities, and gain new efficiencies to find, curate, license, and distribute content to public television audiences. The recent switch from a single work location to a work-from-home team approach required under COVID-19 public health mandates worldwide, turned out to be achievable almost overnight due to Axle AI’s affordable, accessible browser-based HD/4K workflows.

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About APT:

American Public Television (APT) is the leading syndicator of high-quality, top-rated programming to the nation’s public television stations. Founded in 1961, APT distributes 250 new program titles per year and more than one-third of the top 100 highest-rated public television titles in the U.S. Its programs include Doc Martin, Midsomer Murders, America’s Test Kitchen From Cook’s Illustrated, AfroPoP, Rick Steves’ Europe, Christopher Kimball’s Milk Street Television, Front and Center, Lidia’s Kitchen, Kevin Belton’s New Orleans Kitchen, Simply Ming, The Best of the Joy of Painting with Bob Ross, James Patterson’s Kid Stew and NHK News. APT also licenses programs internationally through its APT Worldwide service and distributes Create®TV — featuring the best of public television’s lifestyle programming — and WORLD™, public television’s premier news, science and documentary channel. For more on APT’s programs and services, visit APTonline.org

About Axle AI:

Axle AI is the recognized leader in developing radically simple search and remote access software. It solutions have helped over 600 media organizations improve the way they remotely search and manage their video content. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axleai.com; equity crowdfunding at www.republic.co/axle-ai.

Powerful new software offers remote browser access to high-res video, now with low monthly pricing

Our 2020 release brings huge value to video teams who need remote workflows immediately, right out of the box. You can browse, search, tag and transcribe your high-res material from wherever you are.”

— Sam Bogoch, CEO, Axle AI

EINPresswire.com/ — Axle AI¹, the leader in radically simple video search software, is announcing immediate availability of its flagship Axle AI 2020 product for media teams. The software addresses four major needs in the market:

1. Integrated remote access. Axle’s software has always been browser-based; however, many of its customers have chosen to use its video search and Premiere integration features on premise. The 2020 release offers native remote access, to accommodate the huge shift in workforce location as a result of COVID-19.

2. Affordable monthly subscription pricing model. Depending on configuration, Axle AI 2020 is priced from $199 per month up to $999 per month, which can include subscription-based automated transcripts of video using the Axle Speech transcription engine. Previously, Axle AI licenses entailed the up-front purchase of a software license, a model the company will continue to make available.

3. Integration with Adobe’s industry-leading Premiere Pro CC application, which now supports both
transcript-aware timeline editing and seamless relinking of high-resolution media based on preliminary edits performed with Axle AI’s proxy media.

4. Robust, high-speed file transfer to and from the Axle AI 2020 server for the remote workforce, now included with each installation.

Sam Bogoch, Axle AIi’s CEO, said “Our 2020 release brings a huge amount of value to video teams who need remote workflows immediately, right out of the box. Being able to browse, search, tag and transcribe your high-res material from wherever you are is a huge advantage over legacy video solutions, which often only work locally.” The product lets media teams, broadcasters, post-production houses, and corporations take immediate advantage of Axle AI’s remote browser and file transfer capabilities. Newly-distributed media workforces can now access all their content – even 4K and 8K footage – remotely using standard web browsers. Axle AI 2020 does this by making low-resolution H.264 proxies of all video files, which are playable in any standard web browser; it also generates browsable proxies of audio files, image files and PDFs.

Axle AI 2020 offers a number of high-end capabilities as software modules, including native processing of RED’s R3D file format, archiving to a range of cloud and tape back ends including Amazon S3, BackBlaze, MS Azure and Wasabi, Archiware P5, XenData, Front Porch DIVA, and StorageDNA. The system can also be used with a number of video capture/ingest solutions such as Softron’s MovieRecorder, Cinedeck, and MOG. Like the core Axle 2020 software, these can now be priced either as one-time purchases or as part of a SaaS subscripton.

More than 600 global media organizations already rely on Axle AI 2019 media management software for comprehensive video search, AI-driven tagging and workflow automation, letting them automatically tag, transcribe, search and repurpose their content, from small media libraries to large collections at petabyte scale. Unlike nearly every other media management solution and especially legacy MAMs, Axle’s radically simple approach lets its customers simply turn on the software and immediately scan their existing volumes, folders and working file formats. Media are displayed within a browser interface that works across Macs, PCs, iOS, Android and Axle’s integrated panel for Adobe Premiere Pro CC.

###

About Axle AI:
Axle AI (https://axleai.com²) is the recognized leader in developing radically simple media management software. It solutions have helped over 600 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator (also a customer) and Quake Capital. Learn more at https://axleai.com²; equity crowdfunding at https://republic.co/axle-ai³.

WATCH NOW: Axle AI 2020 software makes it radically simple to access your media remotely, with built-in search, tagging and transcription at 

The explosion of video use for social media and marketing has been paralleled by swift migration to the cloud. Axle AI, has just launched Axledit, a revolutionary browser-based video editor with integrated collaboration, search, and publishing features.

The product offers a fluid, simple browser interface, with pricing tiers of Free, $10/month and $50/month. Yet it provides a level of power and control previously only available to editing solutions running on laptops and workstations. You can also export your sequences from Axledit to software like Adobe Premiere Pro, Avid Media Composer and Apple Final Cut Pro.

Axledit’s unique collaboration features allow not only browser-based review and approval by producers and clients, but also simultaneous editing sessions with a shared view of the current state of the timeline and playback. This capability is especially important in a world where remote work has become not only accepted, but the overwhelming choice of content professionals industrywide.

Other key Axledit features include:

• Professional-style timeline with multiple audio and video tracks
• High speed, interrupt-resilient uploads of huge video files
• Effects and transitions
• Powerful sequence versioning
• The ability to directly import stock video content
• Access to Axle AI on-premise and cloud media management servers

Direct publishing of edits to YouTube and Vimeo is another standout feature of Axledit, allowing creators to manage, edit and publish their content directly to these leading platforms without ever having to download large media files, edit them or upload finished media to the cloud. Axledit is available immediately, at https://www.axledit.com.

Simultaneously, Axle AI is announcing the release of Axle AI 2022, its flagship AI-powered media management solution which can catalog and tag nearly any media on any combination of on-premise and cloud storage. Featuring an all-new user interface with a Dark theme, Axle AI 2022 offers several key features including:

1. Integrated, super-affordable speech transcription ($1 per hour)
2. Integrated, fixed-cost face recognition
3. Integrated, fixed-cost logo recognition
4. Integrated, fixed-cost object recognition

Together, Axledit and Axle AI 2022 offer a complete solution to the needs of remote media teams who capture, edit, search and repurpose large amounts of video.

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Solutions bring automated image and speech recognition to transparent, high-scale media storage

AMSTERDAM — 9/12/2019– Today Axle AI, Inc. and Spectra Logic announced immediate availability of complete solutions to help M & E customers more simply store, analyze, and retrieve vast amounts of media, from terabyte to petabyte scale. These solutions combine Axle AI 2019 ‘radically simple’ media management software and the Spectra BlackPearl® Converged Storage System. By applying artificial intelligence techniques to all media content on BlackPearl storage system, Axle AI software automatically identifies and tags content, so that even non-technical users will easily and instantly find content by image description, speech-to-text, and face recognition, and can also review, comment, select and share media. The BlackPearl storage system itself is able to transparently and seamlessly utilize any combination of online, nearline, archive and cloud storage. Both companies are exhibiting in Hall 7 at this week’s IBC Conference in Amsterdam, stands 7.D33 (Axle AI) and 7.B50 (Spectra Logic).

Sam Bogoch, CEO of Axle AI said, “We’re perhaps best known for offering ai-driven media search for small and midsize teams, yet are increasingly managing very large amounts of content storage, often for major projects or episodic shows.  When founded in 2012, we expected to target media collections in the tens of terabytes, but we’ve progressively scaled our platform and leveraged powerful web-scale technologies like Elastic Search, so that today Axle AI is commonly used to manage, tag and search hundreds of terabytes to petabytes.”

The solutions combine Axle AI 2019 with Spectra’s powerful BlackPearl Converged Storage System including the BlackPearl RioBroker interface and API. BlackPearl RioBroker is a data mover that resides on the network and drives reliable, high-performance migration of media and other files between Spectra’s BlackPearl platform. Hossein ZiaShakeri, Senior VP of Business Development and Alliances at Spectra, said, “These solution bundles are further evidence that BlackPearl is providing industry leadership in cost-effective object-based storage for media. We are delighted that Axle AI was able to leverage our BlackPearl RioBroker APIs and next-generation approach to media storage, and even more delighted to work with Axle AI to begin offering AI-driven solutions and search capability to the media storage marketplace.”

Bogoch added, “With BlackPearl rapidly becoming a standard-setter for a modern archival platform in the market, it’s a great time for us to provide integration for this simple-yet-sophisticated solution to help manage and preserve customers’ growing content archives. With these very affordable, preconfigured bundles, we’re teaming up to remove the guesswork from making petabytes of video searchable.”

Pricing and Availability 
Complete solutions including Axle AI 2019 software and rackmount server hardware, and BlackPearl storage hardware and BlackPearl RioBroker are available in a range of configurations and prices starting at $54,995 MSRP.  All authorized Spectra Logic resellers, as well as Axle AI resellers worldwide are authorized to sell the solutions.

Axle AI Media Management 
Axle is radically simple media management that makes it easy for anyone to catalogue, search and even automatically find the right footage from within a browser. Axle 2019 software discovers all media residing on storage, serving it in a browser interface within Safari, Chrome, Firefox and IE, and a panel for Adobe Premiere Pro CC. Users can tag many clips at once with custom metadata, work on a subclip level to insert comments, or mark in/out segments for transcode or export to an editor. Available ai modules enable search on visual similarity and speech-to-text, rather than up-front tagging or logging. The latest version of Axle AI is more than four times faster than its 2018 equivalent at cataloging large storage pools, and provides additional features for managing high capacity, high throughput media workflows.

Spectra BlackPearl Converged Storage System 
BlackPearl enables users to deploy a tiered storage strategy that is cost effective, easy to manage and scalable to exabytes of data. The system provides an easy, cloud-like interface to on-premise storage solutions, including Spectra disk and tape libraries, and multiple public cloud integrations. System solutions allow data to move seamlessly into disk, tape, and cloud storage in a way not previously possible. To meet the demands of exponential data growth and long-term retention, Spectra’s BlackPearl enables users to easily store large data sets forever at virtually no cost.

About Axle AI 
Axle AI is the recognized leader in developing radically simple media management software. It solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr

About Spectra Logic Corporation[SM]  
Spectra Logic develops data storage and data management solutions that solve the problem of long-term digital preservation for organizations dealing with exponential data growth. Dedicated solely to storage innovation for 40 years, Spectra Logic’s uncompromising product and customer focus is proven by the adoption of its solutions by leaders in multiple industries globally. Spectra enables affordable, multi-decade data storage and access by creating new methods of managing information in all forms of storage—including archive, backup, cold storage, private cloud and public cloud. To learn more, visit www.SpectraLogic.com.

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Delivers AI Driven Real-time Automation and Analytics to Video Workloads

SEATTLE–Qumulo, the leading provider of enterprise-proven hybrid cloud file storage, today announced a partnership with Axle AI, the leader in AI-driven media management software for video teams, to provide media and entertainment organizations with a complete solution for storing, managing, and automating search of their content.

The partnership enables film and television studios, broadcasters, post-production houses, and corporate video production departments to leverage the companies’ intelligent hybrid cloud storage and powerful media management to accelerate media workflows, link remote teams, and simplify content creation processes. One recent customer, an LA-based post-production facility, found that it was able to fully leverage Axle AI 2019 software on its Qumulo storage, with users searching for content from its Adobe Premiere Pro CC applications within hours of installing the software.

Qumulo’s distributed file system includes powerful analytics that provide users with instant visibility and control of media data, saving time and money while increasing performance. Qumulo’s software also allows users to programmatically configure their storage infrastructure, eliminate redundant administrative tasks, and automate IT management.

More than 550 global media organizations rely on Axle AI 2019 media management software for comprehensive media management, AI-driven tagging and workflow automation, enabling them to automatically tag, transcribe, search and repurpose their content, from small media libraries to large collections at petabyte scale. Unlike nearly every other media management solution and especially legacy MAMs, Axle’s radically simple approach lets its customers simply turn on the software and immediately scan their existing volumes, folders and working file formats. Media are displayed within a browser interface that works across Macs, PCs, iOS, Android and Axle’s integrated panel for Adobe Premiere Pro CC.

“The combination of Qumulo’s real-time analytics and Axle AI’s media management software modernizes video workflows making it possible to identify, search and gather storage insights in real-time” said Molly Presley, global product marketing director for Qumulo. “Qumulo and Axle both have moved past the days of requiring slow file system scans and directory tree walks to gather insights or take action with their content. Today’s media organizations are looking for tools that provide AI driven insight and visibility into their content libraries instantly and this partnership is instrumental in helping them towards that end.”

“We’re very excited to be partnering with Qumulo in order to make media workflows both faster and more agile for our users, and we look forward to joint development on future integrations that provide additional programmatic control and automation,” said Sam Bogoch, CEO of Axle AI.

Attendees at IBC2019, taking place September 12-17 in Amsterdam, can visit Qumulo’s booth (Hall #5, #A15) and Axle AI’s booth (Hall#7, #D33) to learn more about their offerings that help media and entertainment companies unleash the power of file data and digital content. Sam Bogoch, CEO of Axle AI will be presenting in Qumulo’s booth theater on Friday, September 13th at 1PM.

Resources

File Storage Built for the Hybrid Cloud
Technology Overview: Qumulo’s File System
Data Sheet: Unleash the Power of Your File-Based Data
Video: The Power of File Storage in the Cloud
Blog Post: Eight Common Storage Pains and Ways to Resolve Them
Blog Post: Delivering Customer Success Versus Customer Support
Try Qumulo’s Hybrid Cloud File Storage

About Qumulo, Inc.

Qumulo is the leader in enterprise-proven hybrid cloud file storage, providing real-time visibility, scale and control of your data across on-prem and the cloud. Qumulo’s real-time analytics enable customers to understand their storage at a granular level, detect bottlenecks and accelerate performance. Built to scale across the data center and cloud, Qumulo’s software-defined file system enables programmatic configuration and management of usage, capacity and performance. Qumulo has completely redefined customer success by continuously delighting customers with new capabilities, 100 percent-usable capacity and direct access to experts. For more information, visit www.qumulo.com.

About Axle AI

Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 550 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle ai’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and https://www.axleai.com/connectr/

Qumulo and the Qumulo logo are registered trademarks or trademarks of Qumulo, Inc. All other marks and names herein may be trademarks of other companies. Copyright © 2019. All Rights Reserved.

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Combined systems offer radically simple, browser-based integrated solution for media teams – Pinkafeld, Austria, 8/29/2019 – x.news information technology is proud to announce their collaboration with Axle AI, the leader in AI-driven media management software for media teams, to integrate x.news™, their award winning research tool for the web, social media and other realtime content, with Axle AI 2019, Axle’s radically simple media management system. These products have been integrated to give unprecedented capabilities to corporate, sports and political media teams.  Both companies will be exhibiting the solution at the Axle AI booth, Hall 7.D33, in Amsterdam September 13-17th.

“Until now, the large media companies had a unique advantage in being able to both monitor external social sources, and search and select from internal video and other media” said Andreas Pongratz, CEO of x.news. “The systems that enable this often cost hundreds of thousands of Euros, and were quite complex to deploy.  With this collaboration with Axle AI, we can offer a complete solution using either standard SaaS-type monthly pricing, or outright license purchase in the tens of thousands of Euros”

Sam Bogoch, CEO of Axle AI, is equally enthusiastic about the collaboration. “Our software is able to help media teams — over 550 worldwide — automatically tag, transcribe, search and repurpose their media.  By partnering with x.news™, we can provide a 360 degree view of not only their internal media, but also the outside flows inherent to social media and the 24-hour news cycle.  We believe nearly any media team, whether in a corporate marketing setting, a political campaign, or a news or sports organization, is going to reap huge benefits from a system like this.”

Pricing and Availability

The combined solution is available immediately from $995 per month for 5 users, or starting at $19,995 for a perpetual license for the software running on an on-premise or hosted system.  Free 21-day trial evaluations of the combined solution are available by contacting either Axle AI ( in**@ax**.ai ), or x.news ( of****@x-****.eu ).

About Axle AI

Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 550 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr

About x.news

x.news information technology gmbh  (x-news.eu) is the company behind the award-winning on-demand solution for the modern newsroom and enterprise market. With x.news, journalists can find, follow, collect and share all the latest information to deliver better and faster journalism. For more information about x.news, please visit the company website www.x-news.eu. Connect with x.news on facebook.com/x.newsIT, twitter.com/x_news_IT and LinkedIn Press contact: an**************@x-****.eu

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Santa Monica, August 12 – Axle AI, Inc will be partnering with Nvidia, Digital Domain and the Harvard Alumni Entrepreneurs Association to host a panel at Santa Monica’s Expert Dojo the evening of August 19th. The panel consists of Darren Handler of Digital Domain’s Digital Humans group, Rick Grandy from Nvidia, and Sam Bogoch, CEO of Axle AI. The event is from 6:30-8:30pm at Santa Monica’s Expert Dojo (located in the Santa Monica Place mall, directly across from the 3rd Street Promenade), and drinks and snacks will be provided. Signup is at https://tinyurl.com/ai819la; $20 in advance, $30 at the door.

About the Event: The $15 billion AI industry is taking hold in Hollywood transforming every aspect of the media and entertainment business.

Trend watchers are projecting large impacts on the world economy for AI and machine learning technology, with estimates as high as $15 billion worldwide. One of the segments where AI’s impact is starting to be felt is the media industry, partly because video and other media files, as well as their searchable metadata, are already ripe for analysis by AI algorithms. Online providers such as Netflix, Hulu and Amazon Prime are already using AI-driven recommendation engines to suggest content to their subscribers. Add in the huge universe of ad tech, where consumption and viewership are closely analyzed and fed back into the content being provided, and you can see that an end-to-end AI revolution in media is already underway.

Our panel of seasoned media technology executives will cover the current state of the art of AI in media, discuss where things are headed, and provide their thoughts during an open exchange with audience members. Panelists:

Sam Bogoch, CEO, axleai.com – Axle is one of the companies spearheading adoption of AI technology in the media space. The company’s software allows media teams to rapidly search and select relevant video content based on AI-driven transcription, face and object recognition, and powerful search tools. Axle AI has over 550 customers worldwide including WB (the Ellen De Generis Show), Paramount, NBCU and Turner/CNN. Sam was previously Director of Product Management at Avid, overseeing its Interplay and Media Central product lines.

Rick Grandy, Senior Solutions Architect, NVidia – with over two decades of experience in visual effects including “Transformers 2”, “Star Wars: The Force Awakens” and over 30 motion pictures, Rick brings massive real-world experience to applying Nvidia technology to AI applications in media. NVIDIA‘s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined modern computer graphics and revolutionized parallel computing. More recently, GPU deep learning ignited modern AI — the next era of computing — with the GPU acting as the brain of computers, robots and self-driving cars that can perceive and understand the world.

Darren Hendler, Director of Digital Domains’ Digital Human Group – a 20+ year veteran of the visual effects industry, where he has contributed his talents to over 18 feature films. Most recently Darren completed work on Marvel’s Avengers: End Game (2019), where he was responsible for overseeing creature development as well as developing new technology to bring Thanos to life. Darren and his group are responsible for spearheading new technology to create photo-real creatures and digital humans across all platforms.

5-6PM – early arrival and networking

6PM – cocktail reception, light refreshments

6:30PM – presentations (15 minutes each)

7:15PM – Question and Answer session

8-8:30PM – wrap-up and networking reception

Signup is at https://tinyurl.com/ai819la

About Axle AI, Inc. 
Axle AI is the recognized leader in developing radically simple media management software. It solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr

Software can analyze game footage and auto-detect scoring plays, highlights and exciting moments; companies are announcing the solution at NAB Show in Las Vegas, booth SL15116.

Las Vegas, April 9, 2019 – Axle AI, Inc. (NAB booth SL15116) is announcing immediate availability of sports logging for Axle AI 2019, based on the REELY platform, which automatically creates highlights in real-time using a proprietary artificial intelligence engine. Conferences, leagues, and teams in both traditional sports and esports can now quickly and easily create highlights and rank the quality of content utilizing REELY’s proprietary HYPE score. Editors no longer have to sift through hours of video to find that one special moment. “Partnering with Axle AI gives us the ability to deploy our software both on-premise and in the cloud,” said Ian Stephens, Chief Marketing Officer and Co-Founder of REELY. “Sports content creators and owners – including leagues, teams, venues and broadcasters – are looking for ways to rapidly and affordably tag their game footage. Axle AI is providing a radically simple, on-premise solution letting us reach a whole new range of customers.”

Axle AI 2019 customers will be able to select the sports logging option, with their choice of on-premise or cloud analysis. These two options can be implemented with any on-premise Axle AI media management server. The service is priced per hour of sports or esports that is analyzed; there is also a flat fee for the on-premise server in the case of the on premise option. Unlike traditional MAMs, Axle AI is a radically simple solution that can be deployed without custom engineering; complete systems can be purchased for well under $10,000 including hardware and installation. These also work with nearly any form of network storage including standard NASs and SANs.

Today more than ever, the demands of content owners have grown far beyond the ability to deliver live and on-demand streams. REELY focuses on making the creation of short-form content incredibly easy. The fully automated auto-clipping system, with its integrated HYPE score, generates metadata that populate Axle AI’s database and user interface, putting the power in the hands of editors to quickly find, rank, and distribute content. Axle AI is the exclusive on-premise licensee for the REELY solution. The capability is available for delivery to customers beginning May 1st, 2019.

About Axle AI, Inc. 
Axle AI is the recognized leader in developing radically simple media management software. It solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr.

About REELY 
REELY provides automated content solutions for sports organizations at every level, from little league to the major leagues. Using advanced computer vision and deep learning systems, the proprietary workflow software automatically tags, clips, and distributes the best highlights in real time, enabling content owners to better engage with fans and monetize content more efficiently. REELY leverages cutting edge artificial intelligence to power solutions to the toughest video challenges across all field sports. More information at http://www.reely.ai

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Solutions target high capacity and quick access needs for rising corporate and education video markets

Los Vegas, April 5, 2019 – Arrow Distribution announced immediate availability of a range of integrated solutions for corporate and university video teams based on NetApp storage systems and software from Axle AI, Inc. The three industry leaders have joined forces to provide complete solutions not only store, but to manage and provide instant user access to hundreds of terabytes of video content. Both of the bundle suppliers have a presence at next week’s NAB show in Las Vegas: Axle AI is exhibiting at booth SL15116, and NetApp is at S116LMR.

There is a worldwide explosion of video content. Over 100 Exabytes (100 million terabytes) of storage are now devoted to media storage annually, and approximately 250,000 video teams are responsible for capturing, editing and managing this content. Traditional uses of network storage, such as email archiving or corporate records are increasingly migrating to the cloud.  At the same time, video files have become large and numerous enough, and ongoing capture is so pervasive, that uploading them to the cloud is often impractical.

Arrow, NetApp and Axle AI are making the solutions available in three configurations 100 terabytes of usable storage space (VM100), 200 terabytes (VM200) and 400 terabytes (VM400).  All three configurations include NetApp’s robust, industry-leading storage architecture, with high performance 10 Gigabit Ethernet network interfaces and NetApp’s powerful redundant FAS architecture.

Each configuration also includes an Intel-based application server running a 5-user version of Axle AI 2019, the company’s ‘radically simple’ video search software.  The software includes a browser front end allowing multiple users to tag, catalog and search their media files, as well as a range of AI-driven options for automatically cataloging and discovering specific visual and audio attributes within those files.  Given the large amounts of video – often terabytes – that can be accumulated by a video team in a single shoot, this system allows rapid search and management of those files.

Sam Bogoch, CEO of Axle AI, said “for years, customers have expressed the need for a simplified and cost-efficient way to store, search and manage their content.  Legacy solutions for broadcasters have been expensive and complex, but Arrow’s bundles manage to bring state-of-the-art AI and MAM (media asset management) capabilities to the corporate and educational customers who most need them. With these bundles, we are able to provide a tailored solution through Arrow’s nationwide network of resellers, and meet the needs of video teams as well as the IT departments who serve them.”

Pricing and Availability
The 3 solutions, vm100, vm200 and vm400, are available immediately through Arrow’s national reseller network. Pricing is as follows:

Video Media Manager Entry – VM100 – $49,995 MSRP
Video Media Manager Midlevel – VM200 – $89,995 MSRP
Video Media Manager Enterprise – VM400 – $129,995 MSRP

Additional software upgrades include 5- and 50-user expansion packages, as well as Axle AI’s video metadata services including face recognition, object recognition, speech transcription and automated sports analysis, and Axle AI’s new Connectr™ workflow solution.

About NetApp
NetApp is the data authority for hybrid cloud. The company provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with its partners, NetApp  empowers global organizations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation, and optimize their operations. For more information, visit www.netapp.com. #DataDriven

About Axle AI, Inc.
Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. Its solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator and Quake Capital. Learn more at https://axleai.com and Connectr

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Axle AI support for BlackPearl Converged Storage System combines AI search power and ease of use with modern, scalable object storage

Boston, April 4 – Today Axle AI, Inc. announced that it has integrated its unique ‘radically simple’ media management software with the Spectra Logic BlackPearl Converged Storage System. By applying artificial intelligence techniques to all media content on BlackPearl storage, Axle AI software automatically identifies and tags content, and even non-technical users can easily and instantly find content by image description, speech-to-text, and face recognition, and can also review, comment, select and share media. Equally, Axle AI customers can now gain the advantages of the BlackPearl storage system, a platform that is able to transparently and seamlessly utilize any combination of online, nearline, archive and cloud storage. Both companies are exhibiting at next week’s NAB Show in Las Vegas, booths SL15116 (Axle AI) and SL11516 (Spectra Logic).

Commenting on Axle AI integration with the Spectra Logic BlackPearl Storage System, Sam Bogoch, CEO of Axle AI said: “We’ve come a long way in a short amount of time, both technologically and as a business. Even a few years ago it would have been hard to conceive of this kind of media management with powerful AI intelligence coupled with the power and accessibility of Spectra Logic’s BlackPearl platform.  This also speaks to the incredible capability, ease of use and value now available to customers who must deal with the challenges of rapidly growing media content.”

The integration is built around the powerful Spectra RioBroker interface and API. Spectra RioBroker is a data mover that sits on the network and drives reliable, high-performance copies of media and other files to and from Spectra Logic’s BlackPearl systems. Hossein ZiaShakeri, Senior VP of Business Development and Alliances at Spectra Logic, said, “Axle AI’s integration is further evidence that BlackPearl is providing industry leadership in cost-effective object storage for media. We are delighted that Axle AI was able to leverage our Spectra RioBroker APIs and next-generation approach to media storage.

Bogoch added “With BlackPearl rapidly becoming a standard-setter for a modern archival platform in the market, it’s a great time for us to provide this integration for an overall solution that’s simple yet sophisticated to help manage and preserve customers’ growing content archives. With the power of our AI search capabilities on managed assets, we expect to help our mutual customers almost immediately.”

Pricing and Availability
Complete solutions including Axle AI 2019 software, our BlackPearl support module, as well as required server appliances are available immediately starting at $19,995. The BlackPearl storage hardware and Spectra RioBroker software itself is available in a range of configurations from Spectra and its resellers. The Axle AI BlackPearl support module with Spectra RioBroker integration is available separately for current Axle AI customers, starting at $9,995 including hardware.

Axle AI Media Management
Axle is radically simple media management that makes it easy for anyone to catalogue, search and even automatically find the right footage from within a browser. Axle 2019 software discovers all media residing on storage, serving it in a browser interface within Safari, Chrome, Firefox and IE, and a panel for Adobe Premiere Pro CC. Users can tag many clips at once with custom metadata, work on a subclip level to insert comments, or mark in/out segments for transcode or export to an editor. Available ai modules enable search on visual similarity and speech-to-text, rather than up-front tagging or logging.

Spectra BlackPearl Converged Storage System
BlackPearl enables users to deploy a tiered storage strategy that is cost effective, easy to manage and scalable to exabytes of data. The system provides an easy, cloud-like interface to on-premise storage solutions, including Spectra disk and tape libraries, and multiple public cloud integrations. System solutions allow data to move seamlessly into disk, tape, and cloud storage in a way not previously possible. To meet the demands of exponential data growth and long-term retention, BlackPearl enables users to easily store large data sets forever at virtually no cost.

About Axle AI
Axle AI (www.axleai.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI’s recently introduced Connectr™ software offers a powerful tool for scripting media workflows, driven by a graphical front end with connect-the-blocks visualization. Axle AI, Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axleai.com.

About Spectra Logic Corporation
Spectra Logic develops data storage solutions that solve the problem of short- and long-term digital preservation for business and technology professionals dealing with exponential data growth. Dedicated solely to storage innovation for 40 years, Spectra Logic’s uncompromising product and customer focus is proven by the adoption of its solutions by industry leaders in multiple vertical markets globally. Spectra enables affordable, multi-decade data storage and access by creating new methods of managing information in all forms of storage—including nearline, archive, backup, cold storage, private cloud and public cloud. To learn more, visit http://www.SpectraLogic.com.

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High-profile resellers extend reach of innovative ‘radically simple’ media software

Boston, April 3 – Axle AI, Inc., the leader in AI-driven video search and workflow, announced that it has signed agreements with key business partners in the Los Angeles and Toronto media markets. These well-established, full-service companies focus on the needs of professional content creators, and will broaden awareness and knowledge of Axle AI’s products, including Axle AI 2019 media management software, Axle Connectr 2019 media workflow software, and Axle Gear bundles with Apple’s powerful new Mac mini hardware. Axle AI 2019 brings the rapidly-growing power of artificial intelligence to the task of finding and managing video content for postproduction teams who are shooting more and more terabytes of video every day.

By providing essential discovery, management, and workflow tools in the most simple and transparent way, Axle AI uniquely addresses the increasing need for these capabilities among media content creators and owners. “We’re thrilled to establish business partnerships with such high-caliber reseller organizations and extend the reach of Axle AI to video teams and organizations in the biggest media industry communities in the United States and Canada” said Sam Bogoch, CEO of Axle AI. Representatives from MelroseINC and Revel Broadcast & IT Solutions will be available in the Axle AI Booth SL15116 in the South Lower hall at NAB, April 8th-11th. Upcoming web and live events will be announced this spring; you can find more at axleai.com/events.

About MelroseINC
MelroseINC provides sales, support and professional services to aid our customers in building their best-in-class, technological infrastructures. MelroseINC, a professional services organization with over 400 product lines, works with many of the top production studios in Los Angeles, and industry leading content creators, post-production companies, advertising agencies and government agencies. The MelroseTEC team of 15 engineers design, build, test, and validate proof-of-concept workflows and solutions. “With the addition of the Axle AI line of products it makes for a great complement to our extensive NAS offerings”, said Sandy Nasseri, CEO & Founder, MelroseINC. For more information visit http://www.melroseinc.com.

About Revel Broadcast & IT Solutions
Revel Broadcast & IT Solutions is focused on providing technologically advanced, complete and working solutions to the Canadian media and entertainment, sports and venue markets. In addition to offering world-class products to clients, Revel provides systems design, project management, training, support and consulting services to help customers meet their operational and business objectives. From advanced file-based workflows to the latest IP streaming technology, Revel offers complete media asset management, content archival, live production, on-air presentation, master control and coaching technology solutions to its customers.

About Axle AI
Axle AI (https://axleai.com) is the recognized leader in developing radically simple media management software. Its solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle Video’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at https://axleai.com.

Complete system streamlines video production with AI-based tagging, search, transcoding and workflow automation

Boston, October 31st – Continuing to address the largely unmet need for advanced video management tools for small to mid-sized teams, Axle AI, Inc. has announced the launch of Axle AI Gear™, an integrated system which combines new Apple Mac mini computing power with Axle AI’s browser-based, AI-capable media management, workflow and transcode software. True to the company’s ‘Radically Simple’ philosophy, Axle AI Gear combines state of the art auto-tagging and search with graphical workflow and transcoding tools designed for ease of use and broad accessibility.

Apple’s new Mac mini represents a breakthrough for the Axle AI customer base, now numbering over 500 creative sites worldwide, as well as tens of thousands of video teams worldwide who may be looking for video search and workflow tools. Axle AI sites include prominent broadcasters, post houses, sports venues and teams, universities, corporate video departments and houses of worship.  A recent profile of Bleacher Report exemplifies a larger site using more powerful Mac Pro and Linux systems to run Axle AI solutions.

In many cases, these customers have bought or repurposed Mac Pro systems to run Axle AI software, connecting them to their network storage to analyze and process media. Axle AI Gear represents a clear new value in the market, offering a complete software/hardware solution priced below what the hardware alone used to cost, with the added benefits of denser packaging and lower power consumption.

The system’s compact size also means that field deployments of Axle AI software are now a breeze, including on-set DIT (digital intermediate technician) uses right where the video is captured. A great example of this workflow is Jay Cooper, who captures and manages the video for Kenny Chesney’s tours and uses Axle AI software to tag and search the results.
The systems incorporate one or two of Apple’s powerful new Mac minis each equipped with 3.2GHz 6-core Intel i7 CPUs, 16GB of upgradable RAM, 256GB of SSD and 4 Terabytes of external hard disk storage, as well as a 10 Gigabit Ethernet network port.
The base configuration, Axle AI Gear 1, includes a single Mac mini running:
–        Axle AI 2018 AI-capable, browser-based media management software, with a 2 user license
–        Axle AI’s new Connectr workflow automation software
–        Apple’s Mac OS Mojave operating system

Users can log in to the system from any modern web browser. The system supports Windows PCs, Macs, iPads, iPhones and Android devices as browser clients.
The larger configuration, Axle Gear 2, includes 2 Mac minis – one running:
–        Axle AI 2018 AI-capable, browser-based media management software, with a 2 user license
–        Axle AI’s Advanced Transcode module with support for R3D and ARRI as well as other 4K formats
–        Apple’s Mac OS Mojave operating system
and a second Mac mini running:
–        Axle AI’s new Connectr workflow automation software
–        Apple’s Mac OS Mojave operating system

Axle AI Gear configurations are compatible with almost any networked storage, including SAN, NAS, object/cloud and LTO tape technologies.

Pricing
Axle AI Gear 1 is priced from $5,995. Axle AI Gear 2 is priced from $9,995. Multiple options are available from Axle AI and its resellers to expand both systems’ I/O and their working storage. Axle AI Gear comes with a one-year warranty on all hardware, and a one-year contract for maintenance and updates on all software.

About Axle AI, Inc.
Axle AI is the pioneer in developing radically simple video search and management software that takes full advantage of ongoing developments in artificial intelligence and machine learning. As social media drives massive growth in video capture and postproduction, Axle AI uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI is a privately held company, based in Boston; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axleai.com.

Axle AI has received funding from Quake Capital and is launching a funding round on SeedInvest, the leading crowdfunding platform.  More information at www.seedinvest.com/axleai.com.

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Open, visual programming system offers powerful capabilities to smaller teams, freelancers, and solution vendors

Boston, September 4th – Axle AI, the leader in bringing radical simplicity to video search and collaboration, announced immediate availability of Axle AI Connectr™, revolutionary new software which lets media teams automate workflows via a drag-and-drop graphical user interface; no programming skills required. These teams are typically at broadcasters, postproduction houses, corporate settings, universities and houses of worship. Typically, they have a need to automate a combination of ingest, transcode, web publishing and archiving steps to reduce the amount of manual labor required in the face of increasing amounts of media being handled.

The software is available for MacOS and Linux, and is shipping immediately.  Pricing is $1,195/€995 for a MacOS version aimed at editors, DITs (digital intermediate technicians), and others seeking power to automate media workflows; $2,995/€2,495 for MacOS and Linux VM versions for workgroups, and an enterprise version for $11,995/€9,995. The workgroup and enterprise versions can be deployed either on-premise (as a virtual machine running on Windows or Linux hardware), or in the cloud. The company will be demoing the software on its stand at IBC, Hall 7 (7.D33) and meeting with integrators and press at a pre-IBC breakfast on September 14th (signup link at https://tinyurl.com/14thbreakfast )

“Our goal is to create a common industrywide capability to build and deploy media workflows” said Sam Bogoch, Axle AI’s CEO. “Our industry has lacked a truly open, cross-platform workflow tool priced affordably enough to be broadly adopted.” Instead, customers have had to either hire programmers to write custom code, or buy more expensive and proprietary solutions tied to a specific application such as Telestream’s Vantage (transcoding) or IBM’s Aspera Orchestrator (file transfer). “With Connectr, Axle AI is putting a powerful workflow solution into the market at an affordable price, and opening it up to resellers and integrators as well as end users. We’re even offering it to OEM partners to license and relabel under their own brands,” Bogoch said.

The video industry has dozens, even hundreds of highly capable specialist vendors and a handful of larger companies with vertically integrated product lines. Typically, integrating an automated workflow involving two or more of these vendors is beyond reach for most customers, blocking access to greater efficiencies across the entire media creation process.  Connectr is intended to break this deadlock, allowing multi-way connectivity and integration to propagate over time, well beyond the footprint of single-vendor solutions.

The software includes a graphical front end, Connectr Designer, which makes constructing a workflow a simple drag-and-drop process. Software and hardware vendors, integrators and other technically advanced customers are able to build their own Modules that can be plugged into Connectr and become part of larger workflows. Modules can either be shared for free on open source code repositories, or compiled and sold commercially by vendors. Axle AI hopes to offer an “App Store” style business model for Connectr partners in 2019.

Axle AI is encouraging development of Connectr Modules from companies who offer the following:

• Ingest software and hardware
• Playout servers
• NAS and SAN storage
• QC software
• Artificial intelligence/Machine learning tools
• Transcoding software
• OTT streaming solutions
• Archiving solutions
• Newsroom systems
• Web publishing/CMS systems

At launch, Connectr Modules are available for Archiware’s P5 archiving software and ToolsOnAir’s ingest applications, as well as Axle AI’s own Axle 2018 lightweight media management solution. These Modules are priced at $1,995 (for Archiware P5) and $995 (ToolsOnAir and Axle AI).

Axle AI will be demonstrating Connectr at IBC 2018, in its booth in Hall 7 (stand 7.D33, September 14-18 in Amsterdam), as well as at MWC Americas (September 11-12) Adobe MAX (October 15-17) and SMPTE (October 23-25) in Los Angeles. The company is also inviting interested customers, integrators and vendor partners to join it online for webinars on September 6th. These webinars will cover technology and pricing for Connectr, and demonstrate applications the product as well as discussing how to build new Modules. The webinar sign-up links are at https://axle.webinarninja.com/webinars/50466/register (9AM EDT session) and https://axle.webinarninja.com/webinars/50467/register (2PM EDT session)

Finally, Axle AI is co-hosting a breakfast on the first day of IBC at the Roast Room, conveniently located on the front corner of the IBC exhibit halls, from 8-11AM (the show opens at 10:30). Integrators, broadcasters and the press are invited to attend – the signup link is at https://tinyurl.com/14thbreakfast.

Axle AI integrates Oracle Front Porch DIVArchive

Integration partnership with CloudFirst.io to support next-generation archives

BOSTON — Axle AI, the leader in bringing artificial intelligence to video workflows, integrates the availability of a new software module connecting its systems to Oracle’s Front Porch DIVArchive, the most broadly deployed archive platform today.  The software provides archiving and restore capabilities directly to and from DIVArchive via Axle AI’s radically simple browser interface. It also adds a new queue management user interface in the browser that allows users to manage archiving and restore jobs. 

The Front Porch DIVArchive integration is available immediately from Axle and its resellers worldwide.  Pricing of complete software packages, including the integration and Axle AI software, starts around $10,000 US for MacOS and $15,000 for Linux (VM deployment).  An interface module is also available for Axle AI’s Hub appliance, priced at $7,995.

In addition to supporting existing DIVArchive sites, this integration facilitates two future migration scenarios: 1) from legacy MAM and DIVAdirector software to Axle AI, and 2) from Front Porch DIVArchive to a next-generation Software Defined Archive (SDA) platform either on-premise or to the cloud.  Axle AI will be demonstrating the advanced solution in Hall 7 at the IBC conference in Amsterdam, stand 7.D33.

To help customers with future archive strategies, Axle has partnered with CloudFirst.io, an innovative consulting and software development provider specialized in building next-generation SDA infrastructures (on-premise, cloud and hybrid), modernizing the tiering of enterprise media workflows, and assisting clients in efficient large-scale migration of media assets from legacy archive solutions.

Brian Campanotti, CEO of CloudFirst, notes that his company has worked extensively with legacy archive clients looking to analyze, shape, define and execute next-generation archive strategies regardless of current or future infrastructure choices.

“We are delighted to work with axleai.com in helping these customers develop forward-looking archive strategies. We are assisting companies in migrating their valuable asset infrastructures to our next-generation SDA platform and reinventing access to assets by leveraging axleai.com’s powerful, ai-driven analysis tools,” he said. “When considering the future of valuable asset repositories, it is essential to select forward-thinking and responsive platforms to best comprehend, control, protect and access media assets.”

Sam Bogoch, CEO of Axle AI, added, “Brian and his team are a phenomenal resource and have worked with many of the world’s top global broadcasters and media organizations.  We look forward to teaming up with CloudFirst on meeting customers’ needs for analyzing, migrating, managing and modernizing their media repositories.”

Axle AI and CloudFirst will hold a joint webinar on August 22^nd to introduce the integrated solution, and will be jointly available for customer meetings in New York, Los Angeles and elsewhere during July and August.  The webinar will be held at 9AM EST and 2PM EST – the signup pages are at https://axle.webinarninja.com/webinars/47517/register (9AM) and https://axle.webinarninja.com/webinars/47518/register (2PM.)

Both companies will also be discussing these advanced workflows with clients at IBC in Amsterdam Sep 14^th – 18^th.

About Axle AI
Axle AI is the recognized leader in developing radically simple media management software. Its solutions have helped over 500 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle AI’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. Learn more at www.axleai.com, and join us at IBC stand 7.D33.

About cloudfirst.io
Cloudfirst are industry experts in large-scale, unstructured, active archive and content storage management solutions offering leading-edge strategic consulting to clients worldwide. They are pioneers in the area of Software Defined Archive (SDA) platforms — a significant departure from the legacy solutions and architectures pervasive in the industry today. Modern architecture, ubiquitous applicability and globally distributed deployments are all core concepts of these revolutionary platforms whether you are planning on-prem, cloud or hybrid workflows.  Learn more at www.cloudfirst.io.

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Axle AI launches Axle 2018 for Quantum’s StorNext- powered Xcellis storage

Radically simple video tag-search-share solution available as an embedded application within Xcellis

Portland, Oregon – March 29, 2018 –Axle AI, the leader in software that radically simplifies tagging, searching, and sharing video, announced availability of its Axle 2018 software for Quantum’s StorNext- powered Xcellis Scale-Out NAS and Xcellis Foundation storage solutions. The software runs directly on Quantum storage systems and unlike other versions of Axle’s software, Axle 2018 for Xcellis does not require a dedicated Mac or Linux appliance on the network. It includes a 5 user license, which can be expanded in 5 and 50 user increments, ai search for premise or remote auto-tagging of media, and powerful transcode software modules from AWS Elemental.

Among dozens of Quantum storage solution customers relying on Axle software to accelerate workflow, share media, and empower colleagues are a top global accounting firm, a leading Dutch broadcaster, an online publisher of web news for millennials, and a major sporting goods retailer.  Based on feedback from these and other Quantum-Axle sites, it became clear that there was an opportunity to provide a more closely coupled solution where Axle’s radically simple tools could run directly on the Quantum storage hardware, simplifying setup to merely enabling a software license on a new or previously deployed Quantum Xcellis system.

Quantum’s Dynamic Application Environment, or DAE, provided Axle AI with the right technology to implement this type of integrated solution.  DAE, technically known as a hypervisor, provides a virtual machine (VM) environment in which customers and integrators can now install additional operating systems to run third-party applications. Once licensed and configured, the DAE feature allows applications installed in the VM to run in a completely independent environment, while also accessing StorNext resources and shares as needed.  DAE provides resource usage safeguards to ensure that StorNext, running on the host system, has adequate CPU and RAM resources.

Pricing for Axle 2018 for Quantum’s Xcellis storage:

1. Axle 2018 for Xcellis, base 5 user license – $5,995 (purchase)
2. Axle 2018 for Xcellis, additional 5 user licenses – $2,995 (purchase)
3. Axle 2018 for Xcellis, additional 50 user licenses – $16,995 (purchase)
4. Axle-integrated AWS Elemental transcode module, per 4 CPU cores – $4,000 (purchase)
5. Axle AI on-premise machine learning module for object and face tagging – $500/month (billed quarterly) 
6. Axle AI cloud gateway for Microsoft, Google or Amazon auto-tagging – each $250/month (billed quarterly)

All configurations of Axle 2018 for Xcellis are available immediately from Axle AI and its resellers worldwide.  Axle AI and Quantum will be available to answer questions at the NAB show in Las Vegas (Quantum booth SL8511 and Axle AI booth SL15116).

“Axle AI has shown the market that it’s possible to bring a simple approach to even advanced media management functions, and the integration with our Dynamic Application Environment on Xcellis is a further step in making powerful capabilities available in a simple-to-deploy package,” said Anniek Snauwaert, director of technology alliances for Quantum.  “The tight integration of Axle AI and Xcellis really gives our customers an elegant solution for their media workflows.”

About Axle AI

Axle AI is the pioneer in developing radically simple video search and management software that takes full advantage of ongoing developments in artificial intelligence and machine learning. As social media drives massive growth in video capture and postproduction, Axle AI uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle AI is a privately held company, based in Boston; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axleai.com.

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‘Radically Simple’ Axle Starter Software to Come Bundled with VTrak A-Class Units; Also Available for Existing Owners of VTrak and Pegasus Storage Solutions

MILPITAS, Calif., October 24, 2017 – Promise Technology Inc., a leading storage solutions provider for creative and IT applications, today announced that its VTrak A-Class turnkey SAN file system solutions will now include bundled Axle Starter software. By providing browser-based access to every video, audio and still image file, Axle’s Starter software gives VTrak A-Class users the ability to easily manage their rich media projects from any computer on the network.

Promise’s VTrak A-Class is ideal for multi-user collaboration to ingest, edit, stream, and process rich media. A true ‘all-in-one solution in a box’ RAID storage subsystem, the VTrak A-Class features an integrated metadata appliance and embedded file system for big data, along with an optional NAS gateway.

“Promise’s VTrak A-Class solutions are known for their low total cost of ownership, simplicity of deployment, ease of use and incredible performance,” noted Vijay Char, president, Promise Technology USA. “By including Axle’s highly regarded asset management software, we’re bringing more value to our end-users, fostering more efficient collaboration and accelerating rich media workflows among creative teams of all sizes.”

Valued at $495, Axle’s Starter software includes the ability to catalog up to 300,000 assets (Axle’s larger configurations now support over 2 million assets) and support 2 users. This configuration can be upgraded by adding user accounts or functional modules, such as Axle’s new Axle AI visual search technology, Axle’s Advanced Transcode option, archive integrations for Archiware P5 and XenData, and ingest integrations with Softron, Cinedeck and MOG.

Other benefits include:

• Create proxies of media for faster and easier handling
• View, tag, search, share, and organize content quickly and easily
• Easily get media from Axle to Adobe Premiere Pro CC and/or Apple Final Cut Pro X without needing to move media around

According to Sam Bogoch, CEO of Axle Video, “We are thrilled to be working with Promise, a longtime leader in storage for creative applications. Their pioneering work and great track record in Thunderbolt and Fibre Channel storage, as well as the power of their new VTrak A-Class solutions, make them an ideal partner for us as we continue on our mission to make browser-based search radically simple.”

A webinar highlighting the combined power of Promise’s VTrak A-Class and axle’s Starter software will be held on Wednesday, November 8 at 1 p.m. EST/10 a.m. PST. Key product managers from Promise and Axle will lead the discussion, which will include workflow demonstrations and a question and answer session. Register here for this free online event.

The VTrak A-Class/Axle Starter software bundle will be available through Promise’s network of value-added distributors and resellers in North America only. Existing owners of Promise’s VTrak and Pegasus solutions have the opportunity to purchase Axle Starter software for an introductory price of $395 at Promise’s eStore (introductory pricing valid for 30 days). For more information, please visit www.promise.com and follow Promise Technology on LinkedIn, Facebook or Twitter.

About Axle Video

Axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. Its solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, Axle Video’s software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. Axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

About Promise Technology

Promise Technology is a recognized global leader with 29 years of experience in the storage industry. Promise creates innovative solutions tailored to the unique needs of the IoT, Cloud, IT, Rich Media, and Surveillance markets. From personal cloud appliances to scalable enterprise IT Infrastructure, blazingly fast post-production tools, video security solutions, and hyper-converged systems, Promise adapts its products to meet the real-world challenges customers face every day. Promise’s highly experienced sales and engineering teams are strategically located throughout the Americas, EMEA and JAPAC regions to provide unparalleled services and support to its customers around the globe. For more information, visit: www.promise.com.

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Axle AI affordable automated visual tagging of video lifts productivity; eliminates key barrier to adoption

Axle AI, leaders in harnessing the power of artificial intelligence for video workgroups, today announced immediate availability of integration between their revolutionary Axle AI software and Microsoft Video Indexer. Axle AI now uses the Video Indexer service to automatically tag entire video files, and segments of those videos, with descriptions of the visual contents of those files and text transcriptions of the spoken content of the videos. Axle AI will be demonstrated at the Axle Video stand, Hall 7.F04, at this week’s IBC conference.

Axle AI represents a breakthrough in capability for small and midsize video teams. Previously, organizations had to purchase expensive systems costing tens or even hundreds of thousands of dollars, then spend further on labor to manually tag the material that they planned to search. While Axle AI preserves the option of manual tagging and highlighting of clips, the majority of the up-front work is done by machine intelligence, at far lower cost and much higher speed than was possible in the past. This has the effect of making tens or hundreds of terabytes of previously un-searchable footage, immediately searchable.

Video Indexer is able to automatically compute a variety of key information about video footage, including using facial recognition to identify who is in a given video segment, what objects are in the segment, and also what words and sentences are being spoken. The Axle AI integration pulls the resulting metadata from the Video Indexer service, and displays It in Axle’s radically simple media management UI, which works with all major web browsers.

Sam Bogoch, CEO of Axle Video, stated “Microsoft has provided a complete and robust cloud AI back end, including object and scene recognition, face recognition, and speech to text conversion. By feeding all of the metadata generated by these tools into our simple, approachable front end, we can provide our customers with the key insights into their media that will make them vastly more productive.”

Kunal Malhotra, Product Marketing Manager, Microsoft Azure, Microsoft Corp. said, “We are pleased to see Axle AI benefit from the visual management capabilities of Microsoft Video Indexer. Axle’s focus on making application management capabilities widely available supports our mutual customers in a variety of industries by adding value to their video content.”

Benefits

Studies show that up to 40% of video postproduction time is spent simply finding the best footage for a given project. In addition, inability to find the right clip can often result in expensive re-shoots (B-roll segments for example) causing costs to escalate even further. By solving these problems, Axle has large benefits for the over 250,000 small and midsize postproduction teams worldwide.

How it works

Axle AI’s cataloging engine first makes low-resolution versions of each file, and the resulting versions are uploaded to Microsoft Azure Storage and processing systems in the cloud for further analysis. The metadata generated by this analysis is returned seamlessly to Axle’s solution, which both places it in an open database back end, and puts it at users’ fingertips using advanced Elastic Search technology.

Pricing and availability

The Axle AI module which connects to Video Indexer is available immediately for Axle customers with Microsoft Azure accounts; pricing of the interface is $1,995 (purchase with first year’s updates) or $99/month SaaS pricing as part of Axle’s new cloud offerings. Microsoft Azure charges for the Video Indexer service are assessed separately.

About Axle Video

Axle AI is the newest offering from Axle Video, LLC, a Boston-based company, founded in 2012, which seeks to make media management radically simple and affordable. Since its founding, the company has received multiple awards including Best of Show at IBC in 2012 and Best of Show at NAB in 2013. Axle’s CEO, Sam Bogoch, was the author of the Media Asset Management chapter of the SBE’s Broadcast Engineering Handbook in 2016; his prior job was as Director of Product Management for Avid’s Interplay Production and Media Central solutions from 2007-2012. The company has over 400 customer sites worldwide, including Reuters, the BBC, Reebok, CBS News, Baylor University, VMware, and music recording star Kenny Chesney.