Written by At this year’s NAB Conference, Molly Presley of Hammerspace interviewed our CEO about broader industry trends driving demand for our software. Media tagging has always been a labor-intensive task in the media and entertainment (M&E) industry, and traditional methods, often relying on interns to manually tag media with descriptors like “blond hair” or “car crash,” were never really practical. Enter Axle AI, whose software is transforming the way media is tagged, making the process faster and more efficient.
Axle AI’s software fills this gap by leveraging AI to automate image tagging. This innovation has proven to be a game-changer in media management.
Axle AI offers both on-premise (Axle AI Platform) and cloud-native (Axle AI Cloud) versions of our software to meet the varying needs of organizations. This flexibility ensures that Axle AI is there for you, whether you prefer on-premise or cloud-based solutions.
The pandemic accelerated the shift to remote working and cloud-based AI. However, concerns about data privacy and the rising cost of public cloud storage are leading to a return to on-premise data centers and hybrid cloud strategies. Organizations such as film studios, corporations, and government agencies benefit greatly from using AI to securely tag media, making their workflows more efficient.
The democratization of media has also increased the need for efficient tagging. With the vast amounts of data generated by smartphones and social media platforms, the need for automated tagging solutions has never been greater. Professional markets, from broadcasters to post-production teams, need robust tagging solutions to effectively manage their extensive media libraries, and social media is driving demand for many more versions of each piece of content.
For a deeper dive into the challenges and solutions in media management, check out the latest episode of Data Unchained with Molly Presley.
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As social media and mobile phone usage continue to drive the need for AI-based media tagging, Axle AI stands at the forefront, ensuring that media producers can efficiently repurpose content for various platforms and audiences.
Explore how Axle AI can revolutionize your media management processes and stay ahead in the ever-evolving media landscape.